Bachelor of Science in Business Education (Corporate Communication)

Hours: 120 On-Campus Online

About

The Bachelor of Science in Business Education (Corporate Communication) program equips students with the skills needed to excel in corporate communication. The program emphasizes key communication abilities such as writing, editing, public speaking, and media relations. It also provides an understanding of the strategic role corporate communication plays in building strong brands and managing public relations.

With a practical approach, the program prepares graduates for a smooth transition into the workforce, focusing on essential skills in business, technology, communication, and leadership. Graduates are well-qualified for a variety of roles, including account executive, recruiter, communications officer, corporate trainer, media relations specialist, sales consultant, and speechwriter.

Why pursue a Bachelor of Science in Business Education (Corporate Communication) at Fort Hays State University?

Fort Hays State University’s B.S. in Business Education (Corporate Communication) enables students to tailor their education to align with their individual career goals. A distinctive feature of the program is the dedication of its full-time faculty. The program is led by experienced and passionate communication professionals who bring valuable real-world expertise and insights into the classroom.

Who is this program for?

Individuals passionate about communication, who enjoy working with people and seek a career that allows them to make a positive impact, may find the B.S. in Business Education (Corporate Communication) to be an ideal choice. This program is particularly well-suited for:

High school graduates interested in a career in business communication
Individuals working in business or government seeking to advance their careers in communication
Any professional looking to develop their communication skills
Employees aiming for promotion and/or professional growth
Global communicators with a desire for international business

Learning Outcomes

The Bachelor of Science in Business Education (Corporate Communication) program focuses on developing communication professionals skilled in connecting, promoting, and managing business information to support organizational success.

Develop Effective Communication Skills

The program emphasizes clear, concise, and audience-focused communication across multiple platforms. Students hone their ability to craft persuasive oral and written messages that effectively engage and resonate with their target audiences.

Gain Strategic Analysis and Planning Expertise

Students develop the ability to apply strategic thinking to communication by analyzing both internal and external organizational factors. They learn to evaluate, design, and implement communication strategies that align with their organization’s objectives.

Promote Collaboration and Teamwork

Students develop skills to effectively collaborate and complete joint tasks efficiently. They become proficient in using collaborative tools to coordinate workflows and achieve shared goals in both in-person and virtual settings.

Critically Evaluate and Defend Ethical Decisions

Corporate communicators frequently encounter complex ethical dilemmas. This program cultivates students’ ability to critically assess diverse perspectives on business issues, empowering them to make responsible decisions grounded in ethical principles.

Real-World Applications

The B.S. in Business Education (Corporate Communication) program combines theoretical knowledge with practical experience. Many courses include experiential components, giving students opportunities to collaborate with local organizations or engage with national and international businesses. Additionally, an internship course is offered to provide students with valuable hands-on experience, allowing them to work alongside professionals in the corporate communication field and gain a competitive edge in the job market.

Stay Ahead of the Curve

Fort Hays State University demonstrates its commitment to excellence by integrating the latest advancements and trends into the curriculum. Recognizing the fast-paced evolution of technology, the program combines foundational concepts with hands-on experience in emerging fields such as artificial intelligence. Students are prepared to use these technologies effectively in the workplace, emphasizing adaptability and lifelong learning. This forward-thinking approach equips graduates to navigate a dynamic job market, where innovation and technological proficiency are essential. Through this preparation, faculty empower graduates to make meaningful contributions and achieve success from the very start of their careers.

Hands-on Activities

FHSU strives to provide students with a comprehensive education that equips them with the knowledge and skills necessary for real-world success. The B.S. in Business Education (Corporate Communication) program prepares students for rewarding careers by offering opportunities that go beyond traditional classroom instruction. In addition to rigorous academic coursework, the program includes intensive, hands-on learning experiences that help students develop practical skills and gain valuable industry exposure.

What You’ll Learn:

Master writing, editing, public speaking, and media relations
Understand the importance of communication strategies in business
Develop strong brand-building and public relations skills
Develop strong problem-solving and decision-making skills
Understand organizational development, policy, strategy, and structure
Develop a proficiency in utilizing information technology

How You’ll Learn:

Practical methods guarantee job marketing readiness
Internship opportunities
Industry scenarios allowing real-world application
Hands-on use of technology
Focus on skills essential for diverse corporate roles

Courses

Throughout this program, students study a wide range of subjects, including accounting, business law, communication, economics, leadership, management, marketing, and website design. The curriculum encompasses both foundational concepts and specialized topics essential to the field. As students advance, they have an opportunity to deepen their expertise through courses tailored to their chosen concentration. This program structure offers a balanced blend of specialized study and a broad understanding of core business principles.

BCOM 201: Intro to Corporate Communication

An introductory course in the various aspects of internal and external stakeholder communication and corporate image management.

BCOM 301: Strategic Business Communication

A study of the various aspects of business communication. The course includes the application of the principles of written communication to business letters and reports, the development of listening skills, nonverbal communication skills, job search techniques, and presentational techniques.

BCOM 350: Business Communication Application

This course is designed to introduce students to new web-based (and often free) technologies that they may use to improve the efficiency and effectiveness of communication in business. Students will work together in virtual teams to complete some of the required course activities.

Discover the full Bachelor of Science in Business Education (Corporate Communication) course listing by visiting the Academic Catalog.

Career Prospects

Built on a strong foundation of communication and business principles, graduates of the program emerge as valuable professionals in the job market. This versatile curriculum equips them with the skills and knowledge needed to excel in diverse communication roles across organizations of all sizes.

Account Executive

Account executives build and maintain client relationships by understanding their needs, developing marketing strategies, and executing campaigns. Success in this role requires strong communication skills and interpersonal effectiveness.

Communication Director

The communication director oversees all corporate communication, develops strategies, manages public relations, and ensures consistent, effective messaging.

Speechwriter

Speechwriters create persuasive speeches for leaders by researching, analyzing audiences, and crafting clear, engaging messages that convey complex ideas effectively.

Sales Consultant

Sales consultants help businesses address sales challenges by providing strategic advice, developing sales plans, and supporting sales teams. Strong skills in articulating value propositions are essential for success.

Customer Relations Manager

Customer relations managers oversee customer interactions, resolve issues, and maintain positive relationships. Success in this role requires strong customer service, listening, and conflict resolution skills.

Media Relations Specialist

Media relations specialists manage an organization’s media presence by crafting press releases, pitching stories, and handling inquiries to protect and enhance its public image.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.

*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

Fort Hays State University offers several related programs that complement the B.S. in Business Education (Corporate Communication). These include:

FAQ

What is a B.S. in Business Education (Corporate Communication)?

The B.S. in Business Education (Corporate Communication) program prepares students for careers in corporate communication, equipping them with the skills to effectively manage and convey business messages within organizations.

Does a B.S. in Business Education (Corporate Communication) meet market demands?

Yes, the B.S. in Business Education (Corporate Communication) is a highly relevant degree with strong job market demand. Graduates are well-prepared for careers across diverse industries such as marketing, public relations, human resources, and government.

What is a career in corporate communication?

A career in corporate communication focuses on managing and promoting an organization’s public image. Professionals in this field communicate with various stakeholders, including employees, investors, customers, and the media, to ensure clear and effective messaging.

How does Fort Hays State University assist students in connecting with potential employers?

Fort Hays State University offers multiple resources to support students in building connections with employers. Each student is paired with a program mentor who provides industry guidance and networking opportunities. The career center offers services such as resume and cover letter workshops, mock interviews, and job search assistance. Additionally, a strong alumni network helps facilitate valuable professional connections.

Information about the Department of Applied Business Studies

The Department of Applied Business Studies at FHSU is committed to preparing you for a successful career in business by aligning your goals and abilities with the needs of the world. Whether you choose to study on-campus or online, our degree programs provide you with practical business insights, real-world case studies, and future-forward decision-making skills that are crucial in an ever-evolving field.

Our programs cover a broad spectrum of business disciplines, including business education, marketing, and tourism and hospitality management. Our immersive curriculum, taught by faculty who stay current with industry trends, will help you gain the knowledge and experience needed to thrive in various sectors, from small-town businesses to global corporations. Our graduates are highly sought after in the job market, and we take pride in our high placement rates and the success of our alumni.

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