Bachelor of Business Administration in Marketing

Hours: 120 On-Campus Online

About

The Bachelor of Business Administration (BBA) in Marketing program at FHSU provides students with a well-rounded foundation in marketing, with a particular focus on research. This comprehensive approach enhances students' ability to analyze data and make informed, strategic decisions. The curriculum includes a wide range of marketing courses, addressing essential topics such as social media, sales, and consumer behavior.

The program emphasizes the development of practical, in-demand skills that are highly valued by employers. Students gain expertise in social media management, analytics, and research while also deepening their understanding of consumer behavior and the complexities of professional selling. As a result, graduates are equipped with a versatile skill set, opening the door to a variety of career opportunities in the marketing field.

Why pursue a Bachelor of Business Administration in Marketing at Fort Hays State University?

The BBA in Marketing provides students with the critical knowledge and skills required for success in the ever-evolving marketing industry. The curriculum encompasses essential areas such as consumer behavior, market research, social media, and professional selling, blending both creative and analytical approaches to marketing.

Through the Social Media Marketing University, students gain practical, hands-on experience that prepares them to tackle real-world challenges. Offering both online and on-campus options, the program equips students with the ability to build lasting customer relationships, develop and price products, and effectively promote them across various marketing channels.

A BBA in Marketing opens the door to a wide range of career opportunities, making it an excellent choice for individuals seeking a successful career in the marketing field.

Who is this program for?

This program is an ideal choice for individuals with a creative spirit, an analytical mindset, and a passion for connecting with others. Designed to equip students with the skills necessary to thrive in today’s competitive marketing landscape, the program prepares graduates for successful and rewarding careers in the field. This program is particularly well-suited for:

Individuals seeking marketable skills
Aspiring marketing professionals
Individuals with a desire to create content for companies and brands
Professionals seeking to enhance their career prospects through specialized knowledge

Learning Outcomes

Marketing is a key driver of brand success, and the Bachelor of Business Administration in Marketing positions students at the forefront of this dynamic field. Graduates can expect to achieve the following four key learning outcomes from the program:

Strategic Marketing Proficiency

Students will gain a solid understanding of strategic marketing principles, mastering both analytical and creative approaches. The program prepares them to tackle real-world challenges, equipping graduates with the skills to apply their knowledge effectively and drive business success in a dynamic market.

Customer Advocacy and Creative Expression

Students will learn to advocate for the customer, seeing marketing as both a science and an art. The program equips them with skills to craft compelling ads and engaging social media content, preparing them to represent the customer’s voice within an organization. Graduates emerge as skilled marketers, combining creativity and analysis to drive customer-focused strategies.

Product Development and Relationship Building

Students gain essential skills in product development, promotion, and pricing, with a strong emphasis on building long-term customer relationships. The curriculum focuses on balancing customer needs with market demands, preparing graduates to align products with customer expectations and market trends.

Strong Communication and Interpersonal Skills

Students will refine their communication skills, essential for building relationships with clients, customers, and stakeholders. The curriculum teaches them to present ideas persuasively, negotiate effectively, and build rapport. Graduates emerge as strong communicators, ready to foster successful business relationships and drive marketing success.

Real-World Applications

Marketers play a crucial role in shaping a company's direction, engaging customers, and driving revenue. Fort Hays State University's BBA in Marketing program sharpens students' analytical skills for market research while fostering creativity for effective content creation and advertising campaigns. The program prepares students to advocate for customers and navigate the ever-evolving demands of the marketing industry.

The curriculum focuses on applied business learning experiences, ensuring graduates gain hands-on expertise in logistics, product development, promotion, and pricing strategies. The BBA in Marketing offers flexibility, accommodating diverse schedules without compromising the quality of education.

Stay Ahead of the Curve

The curriculum is designed to incorporate the latest advancements and trends in marketing, offering students a comprehensive understanding of the industry’s evolution. This program focuses on equipping students with essential skills, such as content creation, data analysis, customer segmentation, and effective sales strategies.

By blending theoretical knowledge with practical expertise, the Bachelor of Business Administration in Marketing ensures that graduates are well-prepared for the workforce. Students explore key topics, including marketing research, customer engagement, and product pricing—skills crucial for building lasting customer relationships.

Hands-on Activities

As a forward-thinking institution, FHSU provides students with hands-on experiences that align with industry needs. This commitment is evident in the diverse range of activities integrated into the BBA in Marketing program.

The program offers numerous internship opportunities, giving students valuable exposure to the practical aspects of marketing in real-world environments. By working alongside experienced professionals, students gain experience in developing marketing strategies, conducting market research, managing social media campaigns, and analyzing marketing data. In addition to internships, both online and on-campus students benefit from hands-on classroom opportunities, where they collaborate with businesses on real-world marketing projects.

What You’ll Learn:

Analyze data for informed decisions
Techniques for creating compelling content and engaging audiences
Market research methodologies and techniques
Professional selling techniques and strategies
Skills for diverse opportunities

How You’ll Learn:

Applied experiences in the classroom
Apply knowledge in real-world scenarios
Network with industry through applied projects and activities
Internship opportunities for industry applications and connections
Get skills for diverse career paths

Courses

This program prepares students for a successful career by offering a curriculum that covers consumer behavior, marketing research, international markets, and effective strategies. It also includes concentration in digital marketing, business development, and sales, allowing students to specialize. Below are a few of the courses in the BBA in Marketing:

MKT 301: Marketing Principles

This course explores the principles and practices of marketing, focusing on consumer and industrial products. It covers key aspects such as distribution channels, promotional strategies, and pricing methods used by businesses to engage target markets effectively.

MKT 302: Strategic Selling

This course covers the principles and practices of selling, including sales communications, strategic planning, and the implementation and control of effective sales strategies to drive success.

MKT 610: Social Media Marketing

This course explores current strategies and tactics for effectively utilizing social media tools in marketing. It provides hands-on experience with a strategic approach, covering conceptual foundations and practical techniques for creating a comprehensive social media marketing plan.

Discover the full Bachelor of Business Administration in Marketing course listing by visiting the Academic Catalog.

Career Prospects

Graduates of the BBA in Marketing are well-prepared to pursue a diverse array of dynamic career opportunities. As the demand for skilled marketing professionals continues to rise, their career prospects are increasingly promising across various industries.

Product Management

Product managers play a key role in guiding new products from concept to launch. They collaborate with cross-functional teams to define product features, gather market insights, and ensure successful rollouts. Graduates are skilled at spotting market trends, understanding customer needs, and managing the full product lifecycle.

Brand Management

Brand managers shape and maintain a brand’s identity, ensuring consistency across all channels. They develop strategies to boost brand awareness, positioning, and equity. They are well-equipped to help brands stand out in a competitive market.

Advertising Executive

Advertising executives develop creative campaigns that capture attention and drive sales. They collaborate with marketers and designers to craft messaging, choose media channels, and evaluate campaign performance.

Sales Manager

Sales managers lead teams to meet sales targets through strategic planning, training, and performance analysis. Graduates bring strong interpersonal skills and a results-driven mindset to drive revenue growth.

Marketing Research Consultant

Marketing research consultants gather and analyze data to understand customer behavior and market trends. They design studies, interpret results, and offer strategic recommendations. Graduates bring strong research, analytical, and communication skills to this role.

Social Media Specialist

Social media specialists use digital platforms to engage audiences, boost brand awareness, and drive sales. They create content, manage interactions, and track performance metrics.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.

*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

In addition to the Bachelor of Business Administration in Marketing, FHSU offers several related programs that can be tailored to align with each student’s interests and career goals. These include:

FAQ

What is a BBA in Marketing?

A Bachelor of Business Administration in Marketing is an undergraduate program that provides students with a comprehensive understanding of marketing principles and practices. The curriculum covers market research, consumer behavior, international marketing, advertising, digital marketing, and professional selling.

How long does it take to complete the program?

This program can be completed in four years of full-time study.

What is the difference between marketing and PR?

Marketing and public relations are essential components of a business strategy, yet they serve distinct purposes. Marketing primarily focuses on promoting and selling products or services to target audiences, with an emphasis on driving revenue. In contrast, public relations aims to build and maintain positive relationships with the media, stakeholders, and the public, enhancing the organization’s reputation and fostering trust.

Information about the Department of Applied Business Studies

The Department of Applied Business Studies at FHSU is committed to preparing you for a successful career in business by aligning your goals and abilities with the needs of the world. Whether you choose to study on-campus or online, our degree programs provide you with practical business insights, real-world case studies, and future-forward decision-making skills that are crucial in an ever-evolving field.

Our programs cover a broad spectrum of business disciplines, including business education, marketing, and tourism and hospitality management. Our immersive curriculum, taught by faculty who stay current with industry trends, will help you gain the knowledge and experience needed to thrive in various sectors, from small-town businesses to global corporations. Our graduates are highly sought after in the job market, and we take pride in our high placement rates and the success of our alumni.

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