Bachelor of Arts in Communication (Public Relations and Advertising)
Hours: 120 On-Campus Online
About
The Bachelor of Arts in Communication (Public Relations and Advertising) at Fort Hays State University equips students with the strategic communication skills necessary to influence attitudes, beliefs, and behaviors across diverse audiences. This program prepares graduates to engage effectively with key publics, consumers, and stakeholders in various organizational settings, whether public or private, for-profit or non-profit. Students gain a strong foundation in crafting persuasive messages and managing media relations, crisis communication, and public perception, all while applying communication theories to real-world strategies. The curriculum focuses on developing written and oral communication skills, ensuring students are prepared to work across cultural and demographic lines in local and global contexts.
Our program also emphasizes the importance of communication in building relationships and achieving organizational goals. Graduates are trained to manage communication strategies, analyze and measure campaign effectiveness, and use digital and traditional platforms to maximize impact. Ultimately, the Bachelor of Arts in Communication (Public Relations and Advertising) prepares students for leadership roles where they can foster meaningful interactions and contribute to personal and professional success.
Why pursue a Bachelor of Arts in Communication (Public Relations and Advertising) at Fort Hays State University?
The B.A. in Communication (Public Relations and Advertising) at FHSU combines affordability, flexibility, and a career-driven curriculum designed to meet today’s industry demands. Available online or on-campus, the program builds essential communication skills for crafting persuasive messages, managing media, and leading strategic campaigns across sectors. Students learn from expert faculty with real-world experience, gaining practical knowledge and mentorship throughout their studies. With a focus on innovation and hands-on learning, this program prepares graduates for impactful public relations, advertising, and beyond roles.
Who is this program for?
The B.A. in Communication (Public Relations and Advertising) is available for students seeking a dynamic and impactful career in communication. Whether they are creative thinkers, strategic planners, or passionate about connecting with people, this program offers the tools to succeed in diverse fields. The program's flexibility makes it ideal for students at any stage of their academic or professional journey:
- Students passionate about public relations or advertising
- Professionals looking to enhance communication skills
- Creative individuals interested in media and branding
- Aspiring leaders aiming to influence public opinion
- Multicultural communicators ready to connect with global audiences
Learning Outcomes
The B.A. in Communication (Public Relations and Advertising) program produces graduates skilled in communication theory and its practical application across diverse settings. By mastering these essential skills, students are prepared to engage effectively with audiences and lead successful campaigns in the ever-evolving communication field.
Master Communication Theories
Students gain a strong understanding of communication theories and their real-world applications, learning to analyze audiences, craft persuasive messages, and evaluate strategies. These skills prepare them to adapt across interpersonal, organizational, and public settings while using theory to guide effective communication and relationship-building.
Craft Strategic and Ethical Messages
Graduates learn skills in creating impactful messages tailored to diverse audiences. An emphasis on ethics ensures students approach communication honestly, promoting trust and credibility in their professional interactions.
Leverage Digital and Traditional Media
Graduates will learn to design and execute effective campaigns using modern communication tools. It includes mastering social media, data analytics, and traditional media strategies to meet organizational goals.
Analyze and Overcome Communication Barriers
The ability to identify and address challenges in communication settings prepares students to work effectively in multicultural and complex professional environments.
Real-World Applications
Students in the B.A. in Communication (Public Relations and Advertising) program engage in hands-on projects, case studies, and simulations that reflect real-world communication challenges. Whether developing campaigns for real clients or analyzing audience data, each experience helps sharpen critical thinking and problem-solving skills. The curriculum bridges theory and practice, emphasizing ethical and culturally sensitive messaging. Students are equipped to manage strategic communication across corporate, nonprofit, and government sectors by graduation.
Stay Ahead of the Curve
Our B.A. in Communication (Public Relations and Advertising) program ensures students are equipped with the latest skills and insights for today’s fast-paced communication landscape. Faculty stay at the forefront of the field by participating in conferences, conducting research, and integrating current trends into the curriculum. Courses are regularly updated to reflect innovations in strategy and technology, including digital storytelling, influencer marketing, and social media analytics. This forward-thinking approach gives students hands-on experience with emerging tools and techniques, preparing them to create impactful campaigns and adapt to evolving media environments. Graduates are job-ready and poised to lead and innovate in the dynamic fields of public relations and advertising.
Hands-on Activities
The B.A. in Communication (Public Relations and Advertising) program emphasizes hands-on learning to ensure students gain real-world experience alongside academic knowledge. Through service-learning projects, senior-level campaign courses, and collaborations with community partners, students work on real campaigns that create meaningful impact. Participation in organizations like the Public Relations Student Society of America (PRSSA) further enriches the experience, offering opportunities for networking, workshops, competitions, and conferences.
A key feature of the program is the COMM 490 Capstone course, where students develop a professional portfolio that highlights their communication skills and accomplishments. Built through a series of practical projects, this portfolio serves as a powerful tool for entering the job market. These applied learning experiences, paired with a robust curriculum, ensure graduates are not only career-ready but confident in their ability to succeed in the dynamic fields of public relations and advertising.
What You’ll Learn:
- Develop persuasive messaging strategies for diverse audiences
- Manage media relations and navigate crisis communication
- Apply communication theories and principles to real-world campaigns
- Develop skills in research and audience analysis
- Master ethical and cultural communication strategies
How You’ll Learn:
- Engage in real-world case studies and projects
- Collaboration with industry experts
- Hands-on experience in strategic campaigns
- Interactive online and in-person classes
- Receive personalized feedback and mentorship from experienced faculty
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Fort Hays State University offers several related programs that complement the skills developed in the B.A. in Communication (Public Relations and Advertising) for students looking to broaden their expertise. These programs provide additional perspectives on communication, marketing, media, and strategic messaging, helping students expand their knowledge and enhance their career opportunities in a variety of fields.
- B.A./B.S. in Political Science
- B.A./B.S. in Psychology
- BBA in Management
- Minor in Marketing
- Minor in Media Production
Information about the Department of Communication Studies, Law, and Political Science
The Department of Communication Studies, Law, and Political Science at FHSU offers a dynamic and engaging educational experience designed to prepare students for successful careers in various fields of communication, political science, and law. Whether you’re passionate about storytelling, inspiring others through news or entertainment, or driving change through political understanding, our programs provide the skills and knowledge needed to excel. With a strong emphasis on both theoretical learning and practical application, you will have the opportunity to engage in hands-on experiences, from service-learning projects and internships to participating in our state-of-the-art Institute for New Media Studies. Our dedicated faculty brings real-world expertise to the classroom, ensuring that you are well-equipped to navigate the complexities of your chosen career path.
In our department, small class sizes and personalized advising mean you’ll receive individualized attention throughout your academic journey. Our programs are designed to develop your ability to communicate effectively, understand diverse cultures, and engage with current media technologies. Whether your goal is to work in advertising, public relations, political management, or law, you’ll graduate ready to make a meaningful impact. Our alumni network spans various industries, offering valuable connections that can help launch your career. At FHSU, you will not only gain an education but also the experience and confidence to lead in your chosen field.