Sport Administration

Our M.S. in Health and Human Performance (Sport Administration) program provides a solid foundation in sports management, leadership, and strategic decision-making. Combining core courses and electives, the program offers both theory and practical experience, preparing students for leadership roles. Its flexible curriculum allows students to tailor their studies to career goals in athletic management, event planning, and sports marketing. Key courses include:

HHP 655G: Sport Planning and Promotion

This course explores strategies and techniques for meeting consumer needs in the sports industry. Topics include the uniqueness of sports marketing, key segments of the sports industry, market research and segmentation, and data-driven marketing strategies. Students will also learn how to develop effective sponsorship and endorsement packages.

HHP 800: Administration in Health and Human Performance

This course examines administrative processes in physical education and athletics, focusing on current practices and their application at all interscholastic and intercollegiate settings. Students will gain the knowledge and skills to manage sports programs in educational environments effectively.

HHP 875: Graduate Seminar

This course offers graduate students the opportunity for an in-depth exploration of contemporary topics guided by experienced and qualified faculty. It provides a rigorous academic environment where students engage with advanced concepts, research, and current trends in the field, fostering critical thinking and scholarly development.

Discover the full Master of Science in Health and Human Performance (Sport Administration) course listing by visiting the Academic Catalog.

FHSU’s M.S. in Health and Human Performance (Sport Administration) opens diverse career opportunities across the sport and recreation sectors, where graduates apply skills in management, marketing, and strategic decision-making to drive success. Potential career paths include:

College Athletics Administration

Graduates can pursue careers in collegiate sports administration, managing athletic departments or teams. They oversee operations, staffing, event planning, and compliance to ensure smooth, effective programs. In college athletics, graduates help shape student-athletes' experiences and promote a strong sports culture.

High School Athletics Director

Many graduates become high school athletic directors, managing sports programs, budgets, schedules, and coaching staff. They promote student-athlete development and ensure smooth program operations, supporting youth participation in sports.

Professional Sports Teams

Graduates often work with professional sports organizations in roles like operations manager, marketing director, or event coordinator. They handle team logistics, fan engagement, and sponsorships, gaining experience at the center of major leagues and events.

Recreation and Parks Management

Some graduates work with recreation commissions or community sports organizations, organizing activities, leagues, and fitness programs. They promote wellness and manage public sports facilities in local communities.

Private and Public Fitness Centers

Graduates can work in private or public fitness centers as fitness managers, wellness coordinators, or program directors. They design programs, manage operations, and promote healthy lifestyles, directly impacting individual health and wellness.

The Master of Science in Health and Human Performance (Sport Administration) program welcomes applicants dedicated to advancing their expertise and careers in sports administration. It seeks applicants with a strong academic background, relevant experience, and a clear career vision. Admission requires meeting the following criteria:

Academic Achievement

Applicants must hold a bachelor's degree in health and human performance or a related field or have completed at least 18 undergraduate credit hours in relevant coursework (excluding service courses). A minimum GPA of 2.5 for the last 60 credit hours of the bachelor’s degree is required to ensure applicants are academically prepared for graduate-level study.

Letters of Recommendation

Three letters of recommendation are required, preferably from academic advisors, professors, or professional references familiar with the applicant’s qualifications. These letters should provide insight into the applicant’s academic abilities, character, and potential for success in graduate studies.