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Master of Business Administration
Fort Hays State University
600 Park Street
McCartney Hall
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Health and Human Performance/Sports Management Concentration (Online Only)

The concentration in Health and Human Performance/Sports Management is designed to provide professionals with a foundation for decision making and leadership in sports marketing, planning, promotion, and facilities management, as well as a comprehension and awareness of legal issues in health and human performance.

FHSU's online MBA Sports Management concentration was ranked #3 in 2015 for "Best Schools for Online Master's Degrees in Sports Management" by

Courses include:

  • HHP 670: Sports Marketing, Planning and Promotion (3 hours)
    Sport Marketing presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry. Areas to be addressed are the uniqueness of sport marketing in comparison to traditional marketing, an overview of the segments of the sport industry, the importance of market research and segmentation in identifying the right sport consumer, the use of data-based marketing in reaching the sport customer, and the development of sponsorship and endorsement packages.

  • HHP 855: Legal Issues in Health and Human Performance (3 hours)
    This course focuses on providing students with a basic introduction of the legal principles as they apply to the sport and recreation industry. It is an overview of the most applied principles of the law, including principles of torts, contracts and risk management.

  • HHP 860: Facilities in Physical Education and Athletics (3 hours)
    This course provides a study of current developments and trends in the design and construction of new and renovated facilities for physical education, recreation, and athletics. Students will study effective management and facility use practices in the profession.
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