Bachelor of Science in Agriculture (Agricultural Communication)
Hours: 120 On-Campus Online
About
As the demand for clear communication and effective leadership continues to grow, the Bachelor of Science in Agriculture (Agricultural Communication) program at Fort Hays State University addresses this need by integrating essential skills across disciplines. The program combines a strong theoretical foundation in production agriculture with hands-on experience in public relations, professional writing, and digital media production.
Students in this specialization develop the ability to communicate complex agricultural concepts to diverse audiences with clarity and impact. Through focused coursework and practical applications, they are well-prepared to pursue a wide range of career opportunities in agricultural education, media, advocacy, and industry communication roles.
Why pursue a Bachelor of Science in Agriculture (Agricultural Communication) at Fort Hays State University?
The B.S. in Agriculture (Agricultural Communication) program prepares students with a strong foundation in agricultural science and the communication skills essential for success in today’s evolving industry. Through a combination of academic knowledge and practical experience, students learn to effectively convey complex agricultural concepts to diverse audiences across various platforms. Graduates emerge ready to enter the agricultural sector with confidence, professionalism, and the ability to make a meaningful impact.
Who is this program for?
Throughout the program, students explore a comprehensive mix of agriculture, communication, and media. This well-rounded approach makes it a strong fit for individuals with diverse interests and career goals. It is ideal for:
- Agricultural communicators of tomorrow
- Students who want to make a difference in the world
- Students with a strong interest in agriculture
- Individuals who are team players
- Advocates for sustainable practices
Real-World Applications
Real-world applications are central to the learning experience, helping students connect theoretical concepts to practical agricultural settings. The curriculum focuses on building a strong academic foundation while seamlessly incorporating hands-on experiences. Through a mix of classroom learning and practical projects, students develop the skills needed for effective communication across the agricultural industry. This approach ensures they can confidently translate their knowledge into real-world practice.
Stay Ahead of the Curve
Fort Hays State University continually updates the curriculum to reflect emerging trends and innovative engagement strategies in agricultural communication. Recognizing the role of connectivity in today’s digital landscape, the program prepares students to use a wide range of communication platforms effectively. Students learn to leverage social media and other digital tools to reach diverse audiences while also building strong relationships with media outlets and key industry stakeholders.
Hands-on Activities
A standout feature of the B.S. in Agriculture (Agricultural Communication) program is its strong emphasis on project-based learning, giving students practical skills that employers highly value. For example, students collaborate to produce the department newsletter, gaining experience in writing, editing, and design. This hands-on work strengthens their communication and graphic design abilities.
What You’ll Learn:
- Cultivate communication skills that are essential for navigating the agricultural industry
- Enhance writing and digital media production skills
- Develop a broader understanding of agriculture and leadership
- Hone public relations expertise for effective communication
- Knowledge of the latest advancements
How You’ll Learn:
- Gain insights through theoretical knowledge and practical applications
- Emphasize project-based learning experiences
- Stay up to date with emerging digital platforms and innovative communication strategies
- Focus on intricate communication of complex agricultural information
- Participate in internships and practicums
The curriculum aims to help students build a diverse portfolio of work, including technical writing, feature stories, and news articles. These pieces are developed for use across a wide range of communication platforms, from traditional print media to modern digital and social media channels.
AGRI 332: Agricultural Communications and Public Relations
A study of history, role in society, and the role of communications in agriculture. This course provides an understanding of communication and various methods of communication in modern society, as these apply to agriculture.
COMM 345: Visual and Creative Designs
Study and applications of desktop publishing technology and publication design.
COMM 642: Crisis Management and Strategies
A study of the factors in crises, including the development of crisis plans, handling of the media, coordination of internal disciplines, collection and dissemination of information, and restoration of public confidence. Crisis theories and the design and use of written and oral strategies will be examined.
Discover the full Bachelor of Science in Agriculture (Agricultural Communication) course listing by visiting the Academic Catalog.
As students strengthen their foundation in communication and leadership, they become well-prepared to make meaningful contributions across a variety of sectors. Graduates are equipped to pursue diverse career opportunities in the agricultural industry, government agencies, media organizations, and beyond.
Public Relations Specialist
Public relations specialists in the agricultural industry communicate key trends and developments to the media and public. Their duties often include managing social media, organizing media events, and writing press releases to promote agricultural organizations or initiatives.
Trade Association Representative
Trade association representatives advocate for specific agricultural sectors, such as corn or soybeans. They educate the public, promote industry benefits, lobby policymakers, and may also organize events or conduct industry-related research.
Corporate Communications Specialist
Corporate communications specialists with agricultural knowledge share information about company initiatives, sustainability efforts, and products with stakeholders. Their goal is to build and maintain positive relationships between agribusinesses and their stakeholders.
Livestock Breed Association Representative
Livestock breed association representatives promote and protect specific livestock breeds. Their responsibilities may include writing educational and marketing materials, as well as organizing breed-related events and activities.
Editorial Content Developer
Editorial content developers create newsletters, blogs, and educational materials for farm organizations. They apply their agricultural knowledge to produce clear, informative, and engaging content tailored to their audiences.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
The B.S. in Agriculture (Agricultural Communication) program provides a focused path for students passionate about agricultural communication. Additionally, FHSU offers related programs that provide complementary skills and knowledge. For those pursuing agricultural careers, the following alternatives are available:
- B.S. in Agriculture (Agricultural Leadership)
- B.S. in Agricultural Business
- B.S. in Agriculture (Animal Science)
- B.S. in Agriculture (Agronomy)
- B.S. in Agriculture (Agricultural Education)
- B.S. in Agriculture (Agronomy Business)
- B.S. in Agriculture (General)
Graduates can pursue a range of careers in the agricultural industry. Some specific job titles may include a public relations specialist, editorial content developer, corporate communications specialist, and more.
The program has several internships, practical experience, and cooperative education opportunities. FHSU maintains strong relationships with numerous organizations and outlets, offering students diverse opportunities to gain hands-on experience.
The agricultural industry is large and growing, with a demand for skilled communicators. It is a significant economic driver in the United States.
The program typically takes four years to complete and can be completed entirely online, allowing students to pursue it at their own pace.
We offer several academic and technical support services to help students: the writing and communication center, free tutoring, and Career Development.
Information about the Department of Agriculture
The Department of Agriculture at FHSU is dedicated to sustaining the future of American agriculture by blending tradition with innovation through career-focused, hands-on programs. With a strong emphasis on applied learning and foundational coursework, the department prepares students to thrive in the evolving agricultural industry, equipping them to address industry challenges, drive innovation, and promote sustainable practices.
Students gain practical experience on FHSU’s 3,825-acre farm while developing critical skills in leadership, communication, and problem-solving. These programs also foster lasting mentorships and friendships, creating a supportive community that extends beyond graduation.
Graduates pursue diverse careers, including farm management, feed yard operations, grain trading, agricultural education, crop consulting, and leadership roles in agribusiness corporations. Backed by a strong academic foundation and a wide-reaching alumni network, students are well-prepared for rewarding and impactful careers in the agricultural sector.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Agronomy Business Club: The Agronomy Business Club is the only student-led organization on campus dedicated to promoting both the scientific and professional business development of agronomy. The club provides students with opportunities to deepen their knowledge of agronomic sciences while building essential business skills, preparing them for success in the agriculture industry.
- Alpha Gamma Rho Fraternity: This fraternity is both a social and professional organization that emphasizes leadership development and active engagement within the campus and local community. Members participate in a variety of volunteer activities, building strong connections while fostering personal growth and professional excellence.
- Block & Bridle Club: This club is a chapter of a national animal science organization that fosters student interest in a wide range of animal science disciplines. It provides educational opportunities, professional development, and a community for students passionate about animal agriculture and related fields.
- Collegiate Farm Bureau: This is an agricultural advocacy organization committed to educating the public through a variety of events and outreach activities. The group promotes awareness of agricultural issues and fosters leadership skills among students interested in the agriculture industry.
- Delta Tau Alpha: National Agriculture Honor Society for students who rank in the upper 35% of their class.
- FHSU Rodeo Club: Open to all FHSU students and provides opportunities to compete in rodeo events across the region. The club fosters a community for students interested in rodeo sports while promoting skill development and sportsmanship.
- FHSU Livestock Judging Team: Open to all FHSU students interested in competitive livestock evaluation. The team offers hands-on experience and skill development in assessing livestock, preparing members for careers in agriculture and related industries.
- Sigma Alpha Agriculture Sorority: This sorority is a professional organization dedicated to cultivating leadership and professional development among women pursuing careers in agriculture. The sorority fosters a supportive community focused on advancing women’s roles within the agricultural industry.
- Teaching Ag Group (TAG): TAG supports agricultural literacy and advocacy by collaborating with local FFA chapters. The group is dedicated to promoting agricultural education and engaging the community in the importance of agriculture.
- Virtual Agricultural Business Club: This is an online, student-led organization that promotes professional business development for aspiring agricultural professionals. The club provides opportunities for networking, skill-building, and career preparation within the agricultural industry.
- Livestock Show Team
- Bachelor's
- On-Campus
- Online
