Certificate in Arts Entrepreneurship (with a BA Degree)
Hours: 12 On-Campus Online
About
The Certificate in Arts Entrepreneurship (with a BA Degree) at Fort Hays State University is designed specifically for students pursuing a B.A. in Art (Studio Art) or a B.A. in Art (Art History). This certificate complements these programs by providing a strong foundation in business principles, marketing strategies, leadership development, and entrepreneurial skills tailored to the arts.
Through this certificate, students gain the essential knowledge and practical skills needed to succeed in various art- and design-related business ventures, including gallery and studio management, freelance artistry, and creative business ownership. It prepares students to confidently navigate the commercial side of the creative arts industry.
The certificate consists of 12 credit hours, covering courses in leadership and team dynamics, marketing fundamentals, introduction to entrepreneurship, and a selection of electives. Elective courses span topics such as opportunity development, creativity, integrated marketing strategies, and professional development.
Why pursue a Certificate in Arts Entrepreneurship (with a BA Degree) at Fort Hays State University?
Pursuing the Certificate in Arts Entrepreneurship (with a BA Degree) offers a unique blend of creative and business education tailored to aspiring art professionals. The certificate features flexible course options, allowing students to tailor their studies to match their specific career goals. With a focus on leadership, marketing, and entrepreneurship, the certificate equips students with the practical skills needed to thrive in the dynamic and competitive art and design industries.
Going beyond traditional art and design education, the curriculum combines hands-on business training with theoretical insight, offering students a well-rounded understanding of the art world from both creative and commercial perspectives. Additionally, the certificate is offered through both on-campus and online formats, making it accessible to a wide range of learners and adaptable to diverse schedules.
Who is this program for?
This certificate is designed for students pursuing a B.A. in Art (Studio Art) or a B.A. in Art (Art History). It is ideal for individuals seeking to combine business expertise with their artistic skills to build successful careers in the art and design industry.
- Aspiring gallery managers
- Future studio managers
- Freelance artists
- Prospective art business owners
- Art marketing professionals
- Leaders in creative industries
Real-World Applications
This certificate prepares students for real-world applications by blending creative expertise with essential business knowledge. Students learn how to develop effective marketing strategies, manage art-related ventures, and handle the financial aspects of running an art business, key skills for careers in gallery management, studio operations, and freelance artistry.
The certificate also includes collaborative projects and a capstone experience, allowing students to apply their knowledge in practical settings. These experiences may involve creating business plans, launching art initiatives, or developing marketing strategies for arts organizations.
Stay Ahead of the Curve
Fort Hays State University keeps the curriculum up to date by integrating the latest trends and developments in the art and design industry. Regular updates ensure that students are exposed to modern industry practices, including innovative marketing strategies, digital branding, and contemporary approaches to entrepreneurship.
The certificate also emphasizes proficiency with current tools and platforms used in marketing and business management, preparing students to succeed with the latest technology and meet evolving industry standards.
Hands-on Activities
The Certificate in Arts Entrepreneurship (with a BA Degree) emphasizes hands-on learning to build practical experience and real-world skills. Students participate in projects such as developing business plans, launching marketing campaigns, and managing art initiatives, allowing them to apply theoretical knowledge in meaningful, career-focused ways.
The certificate also includes experiential learning through internships and collaborative projects with industry professionals, offering valuable insight into the art business while helping students build strong professional networks. These experiences give students a competitive edge and prepare them for success in the fast-paced art and design industry.
What You’ll Learn:
- Business foundations
- Marketing strategies
- Leadership skills
- Entrepreneurship techniques
- Professional development
- Art industry insights
How You’ll Learn:
- Leadership and team dynamics
- Marketing principles
- Introduction to entrepreneurship
- Elective courses for tailored learning
- Online and on-campus options
The core curriculum provides a strong foundation in both business and art, equipping students with essential skills in leadership, marketing, and business management for success in the art industry. Electives cover a wide range of topics, from professional development to creativity and opportunity development, ensuring a well-rounded skill set.
Whether students focus on marketing, leadership, or entrepreneurship, they gain the knowledge and practical experience needed to thrive in various art and design careers.
LDRS 306: Leadership and Team Dynamics
The focus of this course is on understanding structural characteristics of team design, setting the stage for team effectiveness, and developing intrapersonal and interpersonal dynamics. The course provides students with a hands-on application of the leadership process in a team environment.
MKT 301: Marketing Principles
A study of the principles and practices of the marketing function. Includes a study of both consumer and industrial products, the channels through which they are distributed, and the promotion and pricing procedures followed by modern business.
ART 653: Professional Development in Studio Art
Development and preparation of an artist’s portfolio for career and further education. Required of all BA and BFA Studio Art Majors.
Discover the full Certificate in Arts Entrepreneurship (with a BA Degree) course listing by visiting the Academic Catalog.
Students who complete the Certificate in Arts Entrepreneurship (with a BA Degree) are well-prepared for a variety of careers in the art and design industry. The certificate combines specialized art training with a solid foundation in business and entrepreneurship, blending creative vision with practical skills to help students succeed in today’s competitive creative economy.
Gallery Manager
Gallery managers oversee daily operations and ensure the financial success of art galleries. Skills in marketing, leadership, and business management enable them to organize events and promotions that attract visitors and buyers, boosting the gallery’s reputation and profitability.
Studio Manager
Studio managers oversee the daily operations of art studios, including scheduling, equipment maintenance, and coordination of collaborative projects. They are also responsible for budgeting, marketing, and client communication. Strong leadership and organizational skills are essential for creating a productive and creative studio environment.
Freelance Artist
Freelance artists offer creative services independently, typically working on a project-by-project basis. Success in this field requires strong business and marketing skills, including the ability to manage finances, promote services, and negotiate contracts.
Art Business Owner
Art business owners launch and manage creative ventures such as studios, galleries, or online platforms. They develop business plans, secure funding, and implement marketing strategies, all while staying innovative and up to date with industry trends.
Art Marketing Specialist
Art marketing specialists design and implement marketing campaigns for art organizations, galleries, and artists. They manage promotions and social media efforts to increase visibility and drive sales, helping artists connect effectively with their audiences and expand their reach.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,444.76* (on-campus) or $3,180.60* (online) per semester.
*Estimated cost based on 12 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Students pursuing the Certificate in Arts Entrepreneurship (with a BA Degree) may also consider related programs at Fort Hays State University that provide complementary skills and knowledge valuable for careers in the arts and business.
- B.A./BFA in Art (Studio Art)
- B.A. in Art (Art History)
- BFA in Art (Graphic Design)
- Certificate in Marketing
- Certificate in Leadership Studies
The certificate provides a unique blend of creative and business education, equipping students with essential skills for careers in the art and design industry.
The Certificate in Arts Entrepreneurship (with a BA Degree) includes numerous hands-on activities, such as developing business plans and launching marketing campaigns, to provide practical experience.
Yes, all courses are available both on-campus and online, offering flexibility to accommodate diverse learning preferences and schedules.
Students who complete the certificate can pursue careers in gallery management, studio management, freelance artistry, and art business ownership.
The curriculum is regularly updated to reflect current industry practices, and students learn innovative marketing strategies and contemporary entrepreneurship techniques.
Information about the School of Visual and Performing Arts
The School of Visual and Performing Arts at FHSU inspires creativity within a supportive and passionate community. Each program in Art and Design, along with Music and Theatre, offers students the opportunity to develop their talents and prepare for rewarding careers in the arts. Whether students aspire to create visual masterpieces, perform on stage, or educate the next generation, expert faculty provide hands-on learning experiences that both inspire and challenge.
With access to state-of-the-art facilities and personalized mentorship, students gain the skills and confidence needed to excel in their chosen fields. From local exhibitions and major performances to internships and professional development opportunities, these programs equip students with the tools to make a lasting impact in the world of visual and performing arts.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- American Institute of Graphic Artists (AIGA): Connect with industry professionals and fellow graphic design students, attend conferences, and expand your network.
- Arts for Social Change: Use art as a catalyst for positive social change through lectures, workshops, and public events.
- Ceramica Clay Club (CCC): Participate in ceramic workshops, art events, and interdisciplinary projects that spread art into the community.
- FHSU Theater: Dive into acting, writing, and directing through performances and peer education programs.
- Fe Sculpture Club: Explore metalworking and host art events both on campus and in the community.
- Interior Design Student Organization (IDSA): Prepare for a career in interior design through networking, field trips, and professional development.
- Creative Arts Society (CAS): Enhance diversity and culture through guest-artist lectures, workshops, and community art projects.
- Collaborative Art Project (CAP): The Collaborative Art Project is a partnership between Amy Schmierbach, professor of art at Fort Hays State University, FHSU students, and Developmental Services of Northwest Kansas (DSNWK). Schmierbach and the students lead workshops for DSNWK individuals, offering structured art experiences focused on weaving, drawing, and photography. The project aims to expand access to the arts within the Hays community, creating more opportunities for individuals to engage with and benefit from artistic expression.
- Art Eaters Art History Club: The Art Eaters Art History Club is a community dedicated to fostering a deep appreciation and understanding of art across cultures and throughout history. Open to all students regardless of experience, the club offers opportunities to explore art movements, artists, and various forms through lectures, gallery visits, workshops, and discussions. With a mission to inspire creativity, critical thinking, and a lifelong passion for the arts, the club also connects members with influential figures in the art world and helps develop valuable skills such as curation. Through collaboration and dialogue, the club cultivates a deeper understanding of art’s cultural significance.
- Tiger Marching Band: This group is open to all students who enjoy marching band and want to be a part of the Tiger Marching Band tradition.
- Pep Band: The FHSU pep band provides musical entertainment for FHSU Basketball games. Open to all students.
- Collegiate National Association for Music Education (CNAfME): This student organization is dedicated to developing music education professionals, including workshops, training, field experiences, and annual participation in the Kansas Music Educators Association state conference in Wichita.
- Student National Association of Teachers of Singing (S-NATS): Vocalists participate in workshops, training, and attendance at the regional NATS workshop and competition each fall.
- Music Theatre: Participate in a fully realized stage production produced each year, from a stage role to back-stage positions and technical support.
- Certificate
- On-Campus
- Online
