Certificate in Business Development and Sales
Hours: 12 On-Campus Online
About
The Certificate in Business Development and Sales at Fort Hays State University equips students with the skills to strategize, execute, and manage growth initiatives within business-to-business (B2B) environments. This 12-credit-hour certificate provides comprehensive knowledge in strategic selling, sales management, and service technologies. The curriculum comprises four courses that cover essential topics, including the sales process, B2B selling technologies, and strategic sales techniques. Students can take advantage of flexible learning options, completing the courses either online or on campus.
Why pursue a Certificate in Business Development and Sales at Fort Hays State University?
The Certificate in Business Development and Sales offers students a flexible, industry-focused curriculum. Experiential learning is a central component, enabling students to apply theoretical concepts in practical, real-world settings. With a strong emphasis on current industry practices and relevant course content, the certificate equips students to succeed in today’s competitive business environment.
Who is this program for?
This certificate is designed for a diverse range of individuals, whether beginning their careers or seeking advancement in business development and sales. It is particularly valuable for professionals aiming to enhance their skills or earn additional credentials to support career growth.
- Aspiring business development managers
- Current sales professionals seeking advancement
- Individuals interested in retail management
- Entrepreneurs focused on growing their businesses
- Customer relationship specialists aiming to enhance their skills
Real-World Applications
The certificate prepares students to succeed in real-world business environments by providing the tools and knowledge necessary to drive growth and manage sales operations. The curriculum covers essential areas of business development, including strategic selling, sales management, and business-to-business marketing.
In addition to classroom instruction, the certificate emphasizes experiential learning through simulations, role-plays, and company visits. These activities enable students to apply their skills in practical settings while gaining firsthand insight into the daily operations of successful businesses.
Stay Ahead of the Curve
Fort Hays State University integrates the latest advancements and trends in business, ensuring students remain competitive in today’s evolving marketplace. The certificate introduces modern tools and techniques, including customer relationship management (CRM) software and data-driven sales strategies.
The curriculum also emphasizes the importance of staying current with industry developments. By covering topics such as digital sales platforms and innovative retail management practices, students acquire the knowledge and adaptability needed to succeed in a rapidly changing business environment.
Hands-on Activities
The Certificate in Business Development and Sales emphasizes hands-on learning to prepare students for real-world career challenges. It incorporates experiential activities such as sales simulations, role-plays, and company visits.
Students also benefit from guest lectures by industry professionals, who provide valuable insights into current business practices and offer opportunities to network with potential employers.
What You’ll Learn:
- Strategic sales and management skills
- Customer relationship management
- Business-to-business sales techniques
- Retail management fundamentals
- Sales process technologies
How You’ll Learn:
- Flexible online and on-campus courses
- Experiential simulations and company visits
- Practical role-play activities
- Industry-experienced professors
- Cutting-edge course materials
The certificate consists of four courses that cover key topics essential for success, including sales strategy, customer relationship management, and retail operations. Each course combines theoretical foundations with practical application, enabling students to apply their knowledge in real-world business settings.
MKT 301: Marketing Principles
This course explores key principles and practices of marketing, including the marketing of consumer and industrial products. Topics include distribution channels, promotional strategies, and pricing methods used in modern business.
MKT 302: Strategic Selling
This course covers the principles and practices of selling, including sales communication, strategic planning, and effective implementation and control, to achieve successful sales outcomes.
MKT 402: Sales Management
This course focuses on sales management responsibilities, including relationships with company operations and the sales force, setting sales quotas and budgets, and strategies for salesperson compensation and motivation.
MKT 607: Business-To-Business Marketing
This course focuses on business-to-business marketing (B2B), emphasizing the exchange process between producers and organizational buyers. It examines the flow of goods and services that are used in the production of other products or that support business operations. Students will gain insights into how B2B markets function and how value is created and delivered in organizational buying relationships.
Discover the full Certificate in Business Development and Sales course listing by visiting the Academic Catalog.
Students who complete this certificate are well-prepared for career opportunities across a wide range of industries. They gain the skills and knowledge necessary to excel in roles that require strategic thinking, sales expertise, and effective customer relationship management.
Business Development Manager
Business development managers focus on identifying and pursuing growth opportunities, cultivating and maintaining client relationships, and driving the company’s expansion initiatives. They are responsible for developing strategic plans, negotiating deals, and leading teams to achieve business objectives.
Sales Representative
A sales representative applies their skills in direct client interactions to promote and sell products or services. They must understand customer needs and present solutions that align with those needs.
Retail Buyer
Retail buyers and professionals are responsible for selecting and purchasing products for retail stores. Their decisions directly influence product availability and customer satisfaction.
Customer Relationship Specialist
Customer relationship specialists manage and nurture client relationships, ensuring customers remain satisfied and loyal to the company. Specialists in this field must possess strong communication skills and a deep understanding of customer needs.
Sales Manager
Sales managers lead a sales team, set sales targets, and develop strategies to achieve them. They are also responsible for training and mentoring sales staff, as well as ensuring the team meets its goals.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,444.76* (on-campus) or $3,180.60* (online) per semester.
*Estimated cost based on 12 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Fort Hays State University offers related programs that complement the Certificate in Business Development and Sales, enabling students to develop further skills in marketing, digital sales, and customer relationship management.
- Bachelor of Business Administration in Marketing
- Certificate in Social Media Marketing
- Certificate in Digital Business Communication
- Master of Business Administration (Marketing)
The certificate can be completed in one semester, depending on course availability and the selected classes. Most students complete the program within one academic year, accommodating their schedules.
While there are no strict prerequisites, students should have a foundational understanding of marketing or business principles. Previous coursework or experience in these areas is beneficial.
No, students must enroll at Fort Hays State University to pursue the Certificate in Business Development and Sales. This ensures students can access FHSU’s resources and support systems.
Our certificate integrates several professional business development and sales certifications, which employers recognize and enhance your employability. Specific certifications vary based on course selection.
The Certificate in Business Development and Sales provides specialized knowledge and practical skills, making students more competitive in the job market. The inclusion of professional certifications further boosts employability and career advancement opportunities.
Information about the Department of Applied Business Studies
The Department of Applied Business Studies at FHSU is dedicated to preparing students for successful careers in business by aligning individual strengths and goals with the evolving needs of the global marketplace. Whether pursuing a degree on-campus or online, students benefit from programs that emphasize practical business knowledge, real-world case studies, and forward-thinking decision-making skills essential for today’s dynamic business environment.
The department offers a diverse range of academic pathways, including business education, marketing, and tourism and hospitality management. Its immersive curriculum, delivered by faculty who remain actively engaged with current industry trends, equips students with the knowledge and hands-on experience needed to succeed across a variety of sectors, from local enterprises to international organizations. FHSU graduates are consistently in high demand, reflected in strong job placement rates and a network of successful alumni.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Collegiate DECA: An international organization for students and educators in the fields of business, finance, hospitality, and marketing. It prepares emerging leaders and entrepreneurs through co-curricular programs that blend classroom learning with real-world experiences and professional networking opportunities.
- Pi Omega Pi - Business Education Club: The National Business Education Teacher Honor Society is dedicated to promoting academic excellence and service within the field of business education. The organization encourages scholarship, leadership, and professional development among students preparing for careers in business teaching.
- Eta Sigma Delta - International Hospitality Management Society: Recognizes hospitality and tourism students for their exceptional academic achievement, service, and professionalism. The organization provides valuable networking opportunities and fosters connections among students, industry executives, educators, and peers.
- THM Travel Club: Supports domestic and international travel experiences for students in tourism and hospitality. Through participation, members gain practical skills in travel planning, budgeting, organization, and fundraising, offering a well-rounded perspective on career opportunities within the tourism and hospitality industry.
- Certificate
- On-Campus
- Online
