Bachelor of Arts in Communication (Applied)
Hours: 120 On-Campus Online
About
The Bachelor of Arts in Communication (Applied) program at Fort Hays State University focuses on cultivating strong communication skills that are essential for success in both personal and professional contexts. The curriculum equips students with expertise in interpersonal, organizational, and public communication skills that are highly sought after across a variety of industries.
Graduates are well-prepared to communicate effectively in diverse environments, whether working collaboratively with colleagues, leading teams, or engaging with public audiences.
Why pursue a Bachelor of Arts in Communication (Applied) at Fort Hays State University?
The B.A. in Communication (Applied) is designed to prepare well-rounded, skilled communication professionals. Taught by experienced faculty, the program delivers a high-quality education grounded in practical knowledge and real-world application.
With flexible learning options available both online and on campus, students can choose the format that best fits their lifestyle and goals. The curriculum emphasizes key areas such as ethical communication, leadership, and conflict management, equipping graduates with the essential skills and values needed to thrive in diverse professional environments.
Who is this program for?
This program is ideal for individuals looking to enhance their leadership and communication skills across a variety of personal and professional contexts. It is particularly well-suited for those who prioritize ethical leadership, persuasive communication, and the cultivation of meaningful relationships.
- Professionals seeking career advancement
- High school graduates interested in versatile communication skills
- Individuals passionate about improving workplace dynamics
- Students planning careers in marketing, public relations, or media
- Lifelong learners eager to develop ethical and interpersonal expertise
Real-World Applications
The program’s curriculum equips students to meet the demands of today’s professional environments. Courses in public speaking, organizational communication, and conflict resolution integrate real-world case studies, offering practical insights into workplace challenges.
Additionally, students develop a professional portfolio that showcases their communication strengths. Through projects focused on audience analysis and persuasive messaging, they acquire the skills necessary to succeed in diverse settings, positioning themselves as valuable contributors to any organization.
Stay Ahead of the Curve
Fort Hays State University integrates current trends and technologies to prepare graduates for today’s dynamic workforce. Students gain experience in creating effective digital content, collaborating in virtual environments, and utilizing emerging communication tools.
By addressing contemporary challenges and evolving communication practices, the program ensures graduates are equipped with the skills and adaptability needed to succeed in modern professional settings.
Hands-on Activities
The B.A. in Communication (Applied) program emphasizes experiential learning, providing students with opportunities to apply communication theory in real-world contexts. Activities such as conflict resolution simulations and public speaking workshops help students build confidence and sharpen essential skills.
Collaborative group projects foster teamwork and prepare students for professional environments, while the capstone course, Issues and Applications of Communication, guides them in developing a professional portfolio that showcases their communication strengths and readiness for the workplace.
What You’ll Learn:
- Master public speaking and audience engagement
- Hone interpersonal and small group communication skills
- Analyze and adapt messages for diverse contexts
- Apply ethical communication principles in professional settings
- Research to inform communication strategies
How You’ll Learn:
- Hands-on projects and portfolio-building activities
- Real-world case studies integrated into courses
- Interactive online and on-campus classes
- Guidance from experienced faculty
- Collaboration in group-based projects and discussions
The core curriculum of the B.A. in Communication (Applied) provides a strong foundation in both communication theory and practical application. Courses explore essential principles across interpersonal, organizational, and mass media contexts, preparing students to communicate effectively in a wide range of settings.
The program culminates in the capstone course, Issues and Applications of Communication, where students demonstrate their skills by creating a professional portfolio. This comprehensive approach equips graduates for success in diverse industries such as public relations, marketing, and corporate communication.
COMM 208: Communication and the Information Society
This course examines communication in today’s global, media-rich society, focusing on its forms, processes, and functions. It highlights how communication shapes attitudes, behaviors, and cultural understanding in both present and future contexts.
COMM 304: Intermediate Interpersonal Communication
This course examines speech principles and practices relevant to effective person-to-person and small group communication.
COMM 490: Issues & Applications in Communication
This course explores communication through historical, theoretical, and future-focused lenses—covering rhetorical traditions, key communication contexts, and emerging research trends. Integrates prior coursework into a cohesive framework and serves as a summative evaluation of the student’s learning.
Discover the full Bachelor of Arts in Communication (Applied) course listing by visiting the Academic Catalog.
Graduates are prepared for a broad range of dynamic and rewarding careers. As communication is essential across nearly every industry, they enter the workforce equipped with the interpersonal, organizational, and strategic communication skills needed to succeed in competitive job markets and excel in roles that demand effective communication.
Public Relations Specialist
Public relations specialists manage media relations, write press releases, and shape the public image of organizations. This role demands strong communication skills, creativity, and the ability to perform well under pressure.
Corporate Trainer
Corporate trainers design and facilitate workshops aimed at enhancing employee performance and professional development. This role requires strong interpersonal and organizational communication skills.
Marketing Manager
Marketing managers create and implement strategies to effectively promote products and services. By analyzing audience needs and crafting persuasive messaging, they lead successful campaigns that support brand visibility and drive business growth.
Human Resources Manager
Human resources managers oversee HR teams with a focus on employee engagement, conflict resolution, and talent development. The program’s emphasis on ethical communication and leadership equips students with the skills needed to succeed in this influential role.
Broadcast Journalist
Broadcast journalists deliver accurate, engaging news stories across various media platforms. They learn to navigate public contexts ethically, ensuring their reporting meets the highest professional standards.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Communication is foundational across many disciplines, making the B.A. in Communication (Applied) an ideal complement to other fields of study. Students interested in expanding their skill set and career options may consider the following related programs:
- B.A./B.S. in Organizational Leadership
- Minor in Psychology
- Certificate in Public Relations and Advertising
Graduates can pursue careers in public relations, corporate training, marketing, human resources, and journalism.
Courses are taught exclusively by experienced faculty, not graduate students, and the curriculum emphasizes ethical and applied communication.
Yes, the program is available online and on-campus, providing flexibility for working students or those with family commitments.
Students engage in real-world activities like conflict resolution simulations, audience analysis, and portfolio development.
Flexible scheduling, online options, and dedicated faculty support help students manage their academic and personal commitments.
Information about the Department of Communication Studies, Law and Political Science
The Department of Communication Studies, Law and Political Science at FHSU offers a dynamic and engaging educational experience designed to prepare students for successful careers across diverse fields in communication, political science, and law. Whether students are passionate about storytelling, inspiring others through news or entertainment, or driving change through political insight, these programs provide the essential skills and knowledge to excel.
Emphasizing both theoretical learning and practical application, students have an opportunity to participate in hands-on experiences such as service-learning projects, internships, and involvement with the state-of-the-art Institute for New Media Studies. Dedicated faculty, bringing real-world expertise into the classroom, ensure students are well-prepared to navigate the complexities of their chosen career paths.
With small class sizes and personalized advising, students receive individualized attention throughout their academic journey. The programs are designed to enhance effective communication skills, cultural understanding, and proficiency with current media technologies. Whether pursuing careers in advertising, public relations, political management, or law, graduates are equipped to make a meaningful impact.
FHSU’s alumni network extends across a wide range of industries, providing valuable connections that support career advancement. Students at FHSU gain a solid education, practical experience, and confidence needed to become leaders in their chosen fields.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Public Relations Student Society of America (PRSSA): This national organization is dedicated to serving its members by enhancing their education, expanding their professional networks, and supporting their career launch after graduation. The FHSU chapter has achieved remarkable success, earning awards and offering students valuable opportunities to apply their academic learning in practical settings. PRSSA is committed to developing ethically responsible pre-professionals who champion diversity and advocate for the public relations profession. Students interested in participating can connect with faculty and peers through a variety of events and networking opportunities.
- Student Government Association (SGA): SGA serves as the voice of the student body at Fort Hays State University, representing students' interests and concerns to the administration. Participation in SGA provides students with valuable leadership experience, an understanding of governance processes, and the opportunity to contribute to meaningful change on campus.
- College Republicans and Young Democrats: These organizations offer platforms for students to engage with political ideologies and activities aligned with their personal beliefs. Members participate in discussions, organize events, and connect with local and national political figures, providing a deeper understanding of the political landscape.
- Tigers in Service: This organization focuses on service and volunteerism, encouraging students to participate in community service projects that make a difference locally and beyond. Tigers in Service is an excellent opportunity for students to develop leadership skills, network with community leaders, and give back to society.
- Pi Sigma Alpha (Political Science Honor Society): Pi Sigma Alpha is the national honor society for Political Science students. Membership is based on high academic achievement in Political Science coursework. The FHSU chapter meets monthly for programming, discussions, service projects, and social activities. Members also enjoy recognition at graduation through honor symbols, signifying their academic excellence and commitment to the field.
- Political Science Club: Open to all students, the Political Science Club allows underclassmen and those not yet eligible for Pi Sigma Alpha to participate in similar activities without the honor status. The club meets concurrently with Pi Sigma Alpha, engaging in stimulating discussions, service projects, and social events. It’s a great way for students to get involved early in their academic careers.
- Pre-Law Society: The Pre-Law Society is open to all majors and offers insights into the legal profession. Members learn about law school, the application process, and the day-to-day life of lawyers and judges. The society organizes visits to law schools and courts, hosts guest speakers from the legal field, and engages in service projects. This organization is ideal for students considering a future in law, providing them with the knowledge and connections to succeed.
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