Bachelor of Science in Business Education (Corporate Communication)
Hours: 120 On-Campus Online
About
The Bachelor of Science in Business Education (Corporate Communication) program at Fort Hays State University prepares students to excel in the dynamic field of corporate communication. The curriculum emphasizes essential communication skills, including writing, editing, public speaking, and media relations, while also highlighting the strategic importance of communication in building strong brands and managing public perception.
Through a practical, career-focused approach, the program equips graduates with a well-rounded foundation in business, technology, communication, and leadership. Graduates are prepared to transition seamlessly into the workforce and pursue a diverse range of career paths, including account executive, recruiter, communications officer, corporate trainer, media relations specialist, sales consultant, and speechwriter.
Why pursue a Bachelor of Science in Business Education (Corporate Communication) at Fort Hays State University?
The B.S. in Business Education (Corporate Communication) program allows students to tailor their studies to align with their individual career goals. The program stands out for its exceptional full-time faculty, a team of passionate communication experts who transform real-world experience into powerful, hands-on learning.
Who is this program for?
Those passionate about communication, who enjoy working with people and seek a career that allows them to make a positive impact, may find this program to be an ideal choice. This program is particularly well-suited for:
- High school graduates interested in a career in business communication
- Individuals working in business or government seeking to advance their careers in communication
- Any professional looking to develop their communication skills
- Employees aiming for promotion and/or professional growth
- Global communicators with a desire for international business
Real-World Applications
The program combines theoretical knowledge with practical experience. Many courses include experiential components, giving students opportunities to collaborate with local organizations or engage with national and international businesses. Additionally, an internship course is offered to provide students with valuable hands-on experience, allowing them to work alongside professionals in the corporate communication field and gain a competitive edge in the job market.
Stay Ahead of the Curve
Fort Hays State University demonstrates its commitment to excellence by integrating the latest advancements and trends into the curriculum. Recognizing the fast-paced evolution of technology, the program combines foundational concepts with hands-on experience in emerging fields such as artificial intelligence. Students are prepared to use these technologies effectively in the workplace, emphasizing adaptability and lifelong learning. This forward-thinking approach equips graduates to navigate a dynamic job market, where innovation and technological proficiency are essential. Through this preparation, faculty empower graduates to make meaningful contributions and achieve success from the very start of their careers.
Hands-on Activities
FHSU strives to provide students with a comprehensive education that equips them with the knowledge and skills necessary for real-world success. The B.S. in Business Education (Corporate Communication) program prepares students for rewarding careers by offering opportunities that go beyond traditional classroom instruction. In addition to rigorous academic coursework, the program features intensive, hands-on learning experiences that enable students to develop practical skills and gain valuable industry exposure.
What You’ll Learn:
- Master writing, editing, public speaking, and media relations
- Understand the importance of communication strategies in business
- Develop strong brand-building and public relations skills
- Develop strong problem-solving and decision-making skills
- Understand organizational development, policy, strategy, and structure
- Develop a proficiency in utilizing information technology
How You’ll Learn:
- Practical methods guarantee job marketing readiness
- Internship opportunities
- Industry scenarios allowing real-world application
- Hands-on use of technology
- Focus on skills essential for diverse corporate roles
Throughout this program, students study a wide range of subjects, including accounting, business law, communication, economics, leadership, management, marketing, and website design. The curriculum encompasses both foundational concepts and specialized topics essential to the field. As students advance, they have an opportunity to deepen their expertise through courses tailored to their chosen field of concentration. This program structure offers a balanced blend of specialized study and a broad understanding of core business principles.
BCOM 201: Intro to Corporate Communication
An introductory course in the various aspects of internal and external stakeholder communication and corporate image management.
BCOM 301: Strategic Business Communication
A study of the various aspects of business communication. The course encompasses the application of written communication principles to business letters and reports, the development of listening and nonverbal communication skills, job search techniques, and presentation skills.
BCOM 350: Business Communication Application
This course is designed to introduce students to new web-based (and often free) technologies that they can use to enhance the efficiency and effectiveness of business communication. Students will work together in virtual teams to complete some of the required course activities.
Discover the full Bachelor of Science in Business Education (Corporate Communication) course listing by visiting the Academic Catalog.
Built on a strong foundation of communication and business principles, graduates of the program emerge as valuable professionals in the job market. This versatile curriculum equips them with the skills and knowledge needed to excel in diverse communication roles across organizations of all sizes.
Account Executive
Account executives build and maintain client relationships by understanding their clients' needs, developing targeted marketing strategies, and executing effective campaigns. Success in this role requires strong communication skills and interpersonal effectiveness.
Communication Director
The communication director oversees all corporate communication, develops strategic plans, manages public relations, and ensures consistent and compelling messaging across all channels.
Speechwriter
Speechwriters create persuasive speeches for leaders by researching, analyzing audiences, and crafting clear, engaging messages that convey complex ideas effectively.
Sales Consultant
Sales consultants help businesses address sales challenges by providing strategic advice, developing sales plans, and supporting their sales teams. Strong skills in articulating value propositions are essential for success.
Customer Relations Manager
Customer relations managers oversee customer interactions, resolve issues, and maintain positive relationships. Success in this role requires strong customer service, listening, and conflict resolution skills.
Media Relations Specialist
Media relations specialists manage an organization’s media presence by crafting press releases, pitching stories, and handling inquiries to protect and enhance its public image.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Fort Hays State University offers several related programs that complement the B.S. in Business Education (Corporate Communication). These include:
- BBA in Marketing
- Master of Science in Education (Business Emphasis)
- B.S. in Business Education (Talent Development)
- Master of Professional Studies (Workforce Development)
- Master of Liberal Studies (Corporate Communication)
The B.S. in Business Education (Corporate Communication) program prepares students for careers in corporate communication, equipping them with the skills to effectively manage and convey business messages within organizations.
Yes, the B.S. in Business Education (Corporate Communication) is a highly relevant degree with strong job market demand. Graduates are well-prepared for careers across a diverse range of industries, including marketing, public relations, human resources, and government.
A career in corporate communication focuses on managing and promoting an organization’s public image. Professionals in this field communicate with various stakeholders, including employees, investors, customers, and the media, to ensure clear and compelling messaging that resonates with their target audiences.
Fort Hays State University provides numerous resources to help students establish connections with employers. Each student is paired with a program mentor who guides them through the industry’s best practices and networking opportunities. The career center offers services such as resume and cover letter workshops, mock interviews, and job search assistance. Additionally, a strong alum network helps facilitate valuable professional connections.
Information about the Department of Applied Business Studies
The Department of Applied Business Studies at FHSU is dedicated to preparing students for successful careers in business by aligning individual strengths and goals with the evolving needs of the global marketplace. Whether pursuing a degree on-campus or online, students benefit from programs that emphasize practical business knowledge, real-world case studies, and forward-thinking decision-making skills essential for today’s dynamic business environment.
The department offers a diverse range of academic pathways, including business education, marketing, and tourism and hospitality management. Its immersive curriculum, delivered by faculty who remain actively engaged with current industry trends, equips students with the knowledge and hands-on experience needed to succeed across a variety of sectors, from local enterprises to international organizations. FHSU graduates are consistently in high demand, reflected in strong job placement rates and a network of successful alumni.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Collegiate DECA: An international organization for students and educators in the fields of business, finance, hospitality, and marketing. It prepares emerging leaders and entrepreneurs through co-curricular programs that blend classroom learning with real-world experiences and professional networking opportunities.
- Pi Omega Pi - Business Education Club: The National Business Education Teacher Honor Society is dedicated to promoting academic excellence and service within the field of business education. The organization encourages scholarship, leadership, and professional development among students preparing for careers in business teaching.
- Eta Sigma Delta - International Hospitality Management Society: Recognizes hospitality and tourism students for their exceptional academic achievement, service, and professionalism. The organization provides valuable networking opportunities and fosters connections among students, industry executives, educators, and peers.
- THM Travel Club: Supports domestic and international travel experiences for students in tourism and hospitality. Through participation, members gain practical skills in travel planning, budgeting, organization, and fundraising, offering a well-rounded perspective on career opportunities within the tourism and hospitality industry.
- Bachelor's
- Master's
- MBA
- On-Campus
- Online
