Master of Business Administration (Digital Marketing)
Hours: 33 On-Campus Online
About
The Master of Business Administration (Digital Marketing) program at Fort Hays State University provides students with the comprehensive knowledge and skills needed to excel in today’s dynamic digital marketing landscape. The curriculum includes specialized courses such as Digital Marketing, Social Media Marketing, and Social Media Marketing Content & Analytics. Offered both on-campus and online, the program delivers the flexibility working professionals need to balance their studies with other commitments.
As the only MBA program in Kansas specializing in digital marketing, it provides students a distinctive opportunity to gain in-depth expertise in this growing field. Through experiential learning experiences, such as simulations, case studies, and practical projects, students develop hands-on skills. They are well-prepared to make an immediate and meaningful impact in their careers.
Why pursue a Master of Business Administration (Digital Marketing) at Fort Hays State University?
The Master of Business Administration (Digital Marketing) program offers a flexible dual-modality, available online and on-campus, accommodating diverse schedules and learning preferences. A key feature of this program is its emphasis on experiential learning, enabling students to engage in real-world projects and simulations that reflect the challenges encountered in today's digital marketing environment.
Led by qualified professors with extensive industry experience, students gain practical knowledge and insights that can be directly applied in professional settings, enhancing their readiness for success in the dynamic field of digital marketing.
Who is this program for?
This program is ideal for professionals looking to advance their careers in the dynamic field of digital marketing:
- Marketing professionals seeking to enhance their digital marketing expertise
- Business managers who want to integrate digital strategies into their leadership roles
- Recent graduates aiming to enter the digital marketing field
- Entrepreneurs looking to leverage digital marketing for business growth
- Individuals interested in transitioning to a career in digital marketing
Real-World Applications
The program is designed to equip students with the skills necessary to make an immediate impact in their careers by integrating applied, real-world learning throughout the curriculum. Courses provide hands-on experience with the latest digital tools and platforms. Through projects that simulate the challenges faced by digital marketing professionals, students gain expertise in developing comprehensive digital strategies and analyzing campaign performance using advanced analytics tools.
Stay Ahead of the Curve
Fort Hays State University provides a comprehensive foundation in key areas, including SEO, paid search, digital advertising, and social media marketing, while continuously adapting the curriculum to incorporate emerging technologies and strategies. Courses are regularly updated to reflect the latest industry trends, including advancements in web analytics, content marketing, and digital strategy development. This approach ensures that students gain a deep understanding of current best practices and develop the skills needed to anticipate and adapt to future developments in the field.
Hands-on Activities
Students engage in projects and simulations that immerse them in real-world marketing challenges, providing practical experience that extends beyond the classroom. The curriculum also offers opportunities to earn professional certifications, giving students valuable credentials that enhance their marketability. By graduation, students will have developed a professional portfolio that demonstrates their ability to design and execute effective digital marketing strategies.
What You’ll Learn:
- Master strategic web design and SEO
- Gain insights into social media marketing
- Learn digital advertising and paid search strategies
- Analyze web and social media analytics
- Develop content marketing expertise
How You’ll Learn:
- Participate in real-world projects
- Engage in hands-on simulations
- Learn from professionals with industry experience
- Obtain professional certifications
- Access updated course materials and resources
The curriculum encompasses a wide range of essential topics, including digital advertising, social media marketing, data analysis, and strategy development, offering both theoretical foundations and practical, hands-on experience. This comprehensive approach ensures that students are well-equipped to address contemporary marketing challenges and contribute to business success in a digital environment.
MKT 609G: Digital Marketing
This course covers core marketing principles and how e-business is transforming traditional marketing. Students will examine online advertising, digital product distribution, and data-driven strategies while gaining hands-on experience with internet tools essential for modern marketing.
MKT 610G: Social Media Marketing
This course explores strategies and tactics for effectively integrating social media into marketing. It provides hands-on experience, focusing on a strategic approach to social media marketing and the techniques needed to create a comprehensive and impactful social media plan.
MBA 812: Marketing Management
This course adopts a managerial approach to marketing, focusing on concepts and strategies that enhance executive decision-making and informed decision-making. Topics include customer relationships, market segmentation, marketing research, and the key elements of the marketing mix: product, pricing, promotion, and distribution.
Discover the full Master of Business Administration (Digital Marketing) course listing by visiting the Academic Catalog.
Graduates are well-prepared to pursue a variety of high-demand roles within the digital marketing industry. The program equips students for both managerial and specialized positions, opening diverse career paths with competitive salaries. The following roles illustrate some of the opportunities available to graduates.
Digital Marketing Manager
Digital marketing managers lead and coordinate an organization’s digital marketing efforts, ensuring strategies align with overall business objectives. They plan and execute campaigns to drive online traffic, increase customer engagement, strengthen brand visibility, and ultimately boost sales and revenue.
SEO Manager
SEO managers specialize in optimizing websites to improve search engine rankings. Their role includes researching keywords, analyzing traffic, and implementing strategies to enhance visibility on platforms such as Google. They must stay current with algorithm updates and best practices to maintain effectiveness.
Social Media Manager
Social media managers create and manage content across an organization’s platforms, collaborating with marketing teams to ensure alignment with overall marketing goals.
Content Marketing Manager
Content marketing managers develop and oversee a company’s content strategy, creating and promoting content that attracts and retains customers. They collaborate with writers, designers, and digital marketers to create a diverse range of content, including blog posts, videos, and other digital assets.
Digital Analytics Manager
Digital analytics managers analyze data from digital marketing campaigns to measure effectiveness and guide future strategies. They help organizations understand ROI and make data-driven decisions.
MBA applications are accepted throughout the year, and admissions are made continuously. It typically takes up to four weeks for an application to be processed. To ensure admission for the upcoming semester, applicants are encouraged to submit their materials at least 30 days before the start of classes. Early submission helps prevent delays in the admission process. The FHSU Graduate School and MBA Committee will only review complete application packages, which must include the following:
- A paid graduate application
- Current resume
- Official transcripts from all undergraduate and graduate coursework (in English)
- Two (2) letters of recommendation (must be signed and on letterhead to be official)
- Personal statement from student indicating reasons for seeking a Master of Business Administration degree, including professional and/or career goals and pertinent past work experience.
- Other requirements as specified by the Fort Hays State University Graduate School - Apply through the FHSU Graduate School.
- Please do not include a photograph on any application materials. Applications with photographs will not be reviewed.
- All application materials should be sent to the FHSU Graduate School via email at gradschool@fhsu.edu or mail:
Graduate School
Fort Hays State University
600 Park Street
Hays, KS 67601
Questions regarding the application process can be directed to the FHSU Graduate School at 785-628-4236 or gradschool@fhsu.edu or Sarah Patterson, MBA Graduate Coordinator, at 785-628-5696 or gradcoordinator@fhsu.edu.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $11,817.18* (on-campus) or $12,396.78* (online) during their time as a student.
*These prices are based on calculating the GR resident/regional tuition rate for on-campus students or the FHSU Online GR tuition rate plus the tuition rate for the MBA by the number of hours needed (24 MBA and 9 graduate concentration courses) to complete this program. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year. The program coordinator is available to discuss how these programs can help students explore their interests and prepare for a variety of rewarding career opportunities.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Fort Hays State University offers several related programs that may interest students pursuing a Master of Business Administration (Digital Marketing). These programs provide opportunities to specialize in areas that complement digital marketing:
- Master of Business Administration (General)
- Master of Professional Studies (Organizational Leadership)
- Certificate in Social Media Marketing
- Certificate in Applied Data Analytics
- BBA in Marketing
The program offers flexible learning options, with both online and on-campus formats available to accommodate students’ schedules. This dual modality enables working professionals to balance their education with career commitments. Additionally, students may choose to enroll on a part-time or full-time basis.
Professional certifications are offered as optional opportunities, but students must actively choose to pursue them. Earning these certifications may require additional coursework beyond the core MBA curriculum. Completion of the MBA program alone does not guarantee professional certification.
The program includes hands-on projects, simulations, and case studies that mirror real-world digital marketing challenges. Students gain practical experience with industry tools and platforms, preparing them to make an immediate impact in their careers.
Fort Hays State University is the only institution in Kansas offering a Master of Business Administration (Digital Marketing). The program distinguishes itself through affordable tuition, experienced faculty, and a strong focus on experiential learning.
Information about the Department of Applied Business Studies
The Department of Applied Business Studies at FHSU is dedicated to preparing students for successful careers in business by aligning individual strengths and goals with the evolving needs of the global marketplace. Whether pursuing a degree on-campus or online, students benefit from programs that emphasize practical business knowledge, real-world case studies, and forward-thinking decision-making skills essential for today’s dynamic business environment.
The department offers a diverse range of academic pathways, including business education, marketing, and tourism and hospitality management. Its immersive curriculum, delivered by faculty who remain actively engaged with current industry trends, equips students with the knowledge and hands-on experience needed to succeed across a variety of sectors, from local enterprises to international organizations. FHSU graduates are consistently in high demand, reflected in strong job placement rates and a network of successful alumni.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Collegiate DECA: An international organization for students and educators in the fields of business, finance, hospitality, and marketing. It prepares emerging leaders and entrepreneurs through co-curricular programs that blend classroom learning with real-world experiences and professional networking opportunities.
- Pi Omega Pi - Business Education Club: The National Business Education Teacher Honor Society is dedicated to promoting academic excellence and service within the field of business education. The organization encourages scholarship, leadership, and professional development among students preparing for careers in business teaching.
- Eta Sigma Delta - International Hospitality Management Society: Recognizes hospitality and tourism students for their exceptional academic achievement, service, and professionalism. The organization provides valuable networking opportunities and fosters connections among students, industry executives, educators, and peers.
- THM Travel Club: Supports domestic and international travel experiences for students in tourism and hospitality. Through participation, members gain practical skills in travel planning, budgeting, organization, and fundraising, offering a well-rounded perspective on career opportunities within the tourism and hospitality industry.
- MBA
- On-Campus
- Online
