Bachelor of Fine Arts in Art (Graphic Design)
Hours: 120 On-Campus
About
The Bachelor of Fine Arts in Art (Graphic Design) program at Fort Hays State University integrates creativity, conceptual thinking, and technical expertise to effectively communicate information and ideas to diverse audiences. Students engage in hands-on learning through studio work, projects, and internships, gaining practical experience that prepares them for a variety of careers within the design industry. The program prioritizes both artistic development and real-world application, ensuring that graduates are well-equipped to meet the evolving demands of the field.
Why pursue a Bachelor of Fine Arts in Art (Graphic Design) at Fort Hays State University?
Students benefit from 24-hour access to cutting-edge studios and labs, providing convenient opportunities to develop and refine their projects. The curriculum focuses on cultivating conceptual thinking, problem-solving, and critical analysis skills, ensuring that graduates are technically proficient and innovative and strategic in their approach.
A key strength of the BFA in Art (Graphic Design) program is its strong industry connections and the demonstrated success of alumni, who regularly secure competitive positions and make significant contributions across the design field.
Who is this program for?
This program is designed for individuals aiming to enhance their technical skills, strengthen their conceptual thinking, and cultivate innovative design approaches. It is especially suited for:
- Aspiring graphic designers
- Creative professionals seeking formal education in design
- Students interested in visual communication
- Individuals aiming for a career in branding and digital media
- Those passionate about typography and visual arts
Real-World Applications
Students participate in studio courses featuring hands-on projects that utilize a variety of materials and technologies, equipping them with essential technical skills and practical experience. Through the program’s strong industry connections, internships offer students the chance to apply classroom learning in real-world settings and gain valuable insight into the professional design landscape. Additionally, the program fosters career readiness through professional development opportunities, including networking events, career services, and membership in organizations like AIGA.
Stay Ahead of the Curve
Fort Hays State University integrates advanced software training and digital fabrication techniques into the curriculum, placing strong emphasis on sustainable design practices. A global perspective and interdisciplinary approach further enrich the learning experience, equipping students to engage with and contribute to the constantly evolving design landscape.
Courses emphasize conceptual and critical thinking, along with adaptability, essential skills that help students stay relevant and responsive in a fast-changing industry.
Hands-on Activities
The BFA in Art (Graphic Design) program emphasizes experiential learning through hands-on activities. Students engage in extensive studio work, translating theoretical knowledge into practical design solutions. The curriculum also fosters collaboration through group projects, helping students build the skills needed to work effectively in diverse team settings.
Internships and real-world projects are central to the program, providing students with valuable industry experience. These opportunities, often facilitated by the program’s strong partnerships with leading design firms and agencies, offer practical, on-the-job training in professional environments. Additionally, students regularly exhibit their work and receive constructive feedback from faculty and peers, supporting both their artistic development and professional growth.
What You’ll Learn:
- Conceptual thinking
- Visual communication skills
- Branding and typography
- Digital media design
- Technical proficiency
How You’ll Learn:
- Studio-based projects
- Collaborative work
- Industry-standard software training
- Real-world design challenges
- Hands-on internships
The core curriculum provides a strong foundation in drawing, two- and three-dimensional design, and art history, equipping students with essential visual and conceptual skills. This foundational training fosters a broad understanding of artistic principles and the historical development of visual art, spanning from ancient to contemporary periods.
Building on this base, the program offers specialized instruction in key areas of graphic design, such as typography, branding, and digital media. These advanced courses offer a comprehensive overview of the field and prepare students to work across a variety of platforms, from traditional print to modern digital environments.
ART 243: Graphic Design I
An introduction to graphic design focusing on the foundation of design through design principles and elements, including methods of research, idea generation, and image making. Topics over conceptual thinking and creative problem solving, application of design principles in communication, basic layout principles, use of typography and visual communication in different forms of graphic design and advertising. A focus will be placed on the process of defining problems, gathering information, and formulating clear, powerful, and persuasive visual concepts. Basic operating systems of Macintosh computers and the Adobe Illustrator program will be demonstrated.
ART 348: Typography I
This course introduces the discipline, function, and tradition of typography as it relates to visual communication. Exploration of typographic form and manipulation of variables that affect content, stressing the importance of typographic composition as an integral component of visual communication. Projects examine both fundamental and advanced structures of typographic form, space, grid structures, sequence, and visual and informational hierarchy as they relate to print and packaging. The history of typography, anatomy, and structure of letterforms and the development of hand lettering skills will also be integral components of the class.
ART 349: Introduction to Animation
An exploration of the history of animation. Projects will focus on the development of skills in various traditional, accessible forms of animation.
Discover the full Bachelor of Fine Arts in Art (Graphic Design) course listing by visiting the Academic Catalog.
Graduates are well-prepared for a wide range of careers in the design industry. The program’s strong reputation, paired with its focus on practical training and creative development, gives students the skills and experience to succeed in competitive professional settings. As a result, graduates often secure in-demand roles across various design disciplines.
Graphic Designer
Graphic designers play a vital role in shaping branding, advertising, and visual communication across industries. Graduates often secure positions at leading design firms nationwide, contributing to high-profile projects and collaborating with fellow designers, clients, and stakeholders to develop visually impactful solutions.
Art Director in Advertising Agencies
Art directors in advertising agencies oversee the creative vision of campaigns, ensuring all visual elements align with a client’s brand and marketing goals. Many FHSU alumni advance to these leadership roles at top agencies like Leo Burnett, where they manage design teams and guide projects from concept to execution.
Motion Designer/Animator
Motion designers and animators create dynamic visual content for television, film, and digital platforms. Graduates with motion design skills often work in animation studios and media companies, using tools like Adobe After Effects and Cinema 4D to produce animations and visual effects that enhance storytelling and captivate audiences.
Branding Specialist
Branding specialists help businesses develop and manage their visual identities and marketing materials. They create cohesive brand experiences through logo design, packaging, promotional content, and digital assets, shaping how target audiences perceive and connect with a brand.
Freelance Designer
Freelance designers often launch their own studios, providing services to a diverse range of clients. They enjoy the flexibility to work on various projects, including print and digital media, environmental design, and illustration.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
The BFA in Art (Graphic Design) is supported by several related programs at Fort Hays State University. These programs provide additional skills and knowledge that further enhance career opportunities in graphic design:
- Certificate in Motion Design Or Basic Motion Design
- Minor in Media Production
- Certificate in Marketing
- Certificate in Studio Art
- Certificate in Photography
Graduates can pursue careers as graphic designers, art directors, motion designers, branding specialists, or freelance designers. Many find opportunities at leading design firms, advertising agencies, and media companies, while others launch their own successful studios.
Starting salaries for graphic designers typically range from $40,000 - $65,000 per year, with the potential for higher earnings as experience and reputation grow. Career advancement can lead to higher positions, such as art director or creative director, significantly increasing earning potential.
Internships are available through the program's network of design firms and agencies. Students can find opportunities with the help of faculty, career development, and professional organizations like AIGA. These internships provide practical experience and industry connections.
Experts recommend an Apple computer with high processing power and professional design software such as Adobe Creative Suite for coursework and professional work. Access to industry-standard tools ensures students are well-prepared for the demands of the design industry.
The BFA in Art (Graphic Design) program offers unique advantages, such as 24-hour access to state-of-the-art studios, highly accessible faculty, and a strong emphasis on hands-on learning. The program's national recognition and the success of its alumni in securing positions at top design firms further set it apart.
Information about the School of Visual and Performing Arts
The School of Visual and Performing Arts at FHSU inspires creativity within a supportive and passionate community. Each program in Art and Design, along with Music and Theatre, offers students the opportunity to develop their talents and prepare for rewarding careers in the arts. Whether students aspire to create visual masterpieces, perform on stage, or educate the next generation, expert faculty provide hands-on learning experiences that both inspire and challenge.
With access to state-of-the-art facilities and personalized mentorship, students gain the skills and confidence needed to excel in their chosen fields. From local exhibitions and major performances to internships and professional development opportunities, these programs equip students with the tools to make a lasting impact in the world of visual and performing arts.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- American Institute of Graphic Artists (AIGA): Connect with industry professionals and fellow graphic design students, attend conferences, and expand your network.
- Arts for Social Change: Use art as a catalyst for positive social change through lectures, workshops, and public events.
- Ceramica Clay Club (CCC): Participate in ceramic workshops, art events, and interdisciplinary projects that spread art into the community.
- FHSU Theater: Dive into acting, writing, and directing through performances and peer education programs.
- Fe Sculpture Club: Explore metalworking and host art events both on campus and in the community.
- Interior Design Student Organization (IDSA): Prepare for a career in interior design through networking, field trips, and professional development.
- Creative Arts Society (CAS): Enhance diversity and culture through guest-artist lectures, workshops, and community art projects.
- Collaborative Art Project (CAP): The Collaborative Art Project is a partnership between Amy Schmierbach, professor of art at Fort Hays State University, FHSU students, and Developmental Services of Northwest Kansas (DSNWK). Schmierbach and the students lead workshops for DSNWK individuals, offering structured art experiences focused on weaving, drawing, and photography. The project aims to expand access to the arts within the Hays community, creating more opportunities for individuals to engage with and benefit from artistic expression.
- Art Eaters Art History Club: The Art Eaters Art History Club is a community dedicated to fostering a deep appreciation and understanding of art across cultures and throughout history. Open to all students regardless of experience, the club offers opportunities to explore art movements, artists, and various forms through lectures, gallery visits, workshops, and discussions. With a mission to inspire creativity, critical thinking, and a lifelong passion for the arts, the club also connects members with influential figures in the art world and helps develop valuable skills such as curation. Through collaboration and dialogue, the club cultivates a deeper understanding of art’s cultural significance.
- Tiger Marching Band: This group is open to all students who enjoy marching band and want to be a part of the Tiger Marching Band tradition.
- Pep Band: The FHSU pep band provides musical entertainment for FHSU Basketball games. Open to all students.
- Collegiate National Association for Music Education (CNAfME): This student organization is dedicated to developing music education professionals, including workshops, training, field experiences, and annual participation in the Kansas Music Educators Association state conference in Wichita.
- Student National Association of Teachers of Singing (S-NATS): Vocalists participate in workshops, training, and attendance at the regional NATS workshop and competition each fall.
- Music Theatre: Participate in a fully realized stage production produced each year, from a stage role to back-stage positions and technical support.
- Certificate
- Bachelor's
- Master's
- On-Campus
