Bachelor of Business Administration in Marketing
Hours: 120 On-Campus Online
About
The Bachelor of Business Administration (BBA) in Marketing program at FHSU offers students a strong, well-rounded foundation in marketing, with a particular emphasis on research. This comprehensive approach enhances students’ ability to analyze data and make strategic, evidence-based decisions. The curriculum spans a wide range of marketing topics, including social media, sales, and consumer behavior.
The program emphasizes the development of practical, in-demand skills that employers highly value. Students gain expertise in areas such as social media management, analytics, and research, while also deepening their understanding of consumer behavior and the nuances of professional selling. Graduates are equipped with a versatile skill set, preparing them for a wide array of career opportunities in the marketing field.
Why pursue a Bachelor of Business Administration in Marketing at Fort Hays State University?
The BBA in Marketing equips students with the essential knowledge and skills needed to thrive in today’s dynamic marketing industry. The curriculum encompasses key areas, including consumer behavior, market research, social media, and professional selling, integrating both creative and analytical approaches to marketing.
Through the Social Media Marketing University, students gain hands-on, practical experience that prepares them to address real-world challenges. With flexible online and on-campus options, the program trains students to build strong customer relationships, develop and price products, and effectively promote them across diverse marketing channels.
A BBA in Marketing opens the door to a wide range of career opportunities, making it an excellent choice for individuals aspiring to a successful career in the marketing field.
Who is this program for?
This program is ideal for individuals with a creative and analytical mindset, as well as a passion for connecting with others. It equips students with the skills needed to succeed in today’s competitive marketing landscape and prepares them for rewarding careers in the field. It is particularly well-suited for:
- Individuals seeking marketable skills
- Aspiring marketing professionals
- Individuals with a desire to create content for companies and brands
- Professionals seeking to enhance their career prospects through specialized knowledge
Real-World Applications
Marketers play a vital role in shaping a company’s direction, engaging customers, and driving revenue. The BBA in Marketing program sharpens students’ analytical skills for market research while cultivating the creativity required for effective content creation and advertising campaigns. The program equips students to champion customer needs and adapt to the ever-changing demands of the marketing industry.
The curriculum emphasizes hands-on business experiences, providing graduates with practical expertise in logistics, product development, marketing, and pricing strategies. With flexible options that accommodate diverse schedules, this program delivers a high-quality education without compromise.
Stay Ahead of the Curve
Fort Hays State University incorporates the latest trends and advancements in marketing into the curriculum, providing students with a thorough understanding of the industry’s evolution. The program emphasizes essential skills, including content creation, data analysis, customer segmentation, and effective sales strategies.
By combining theoretical knowledge with practical experience, the program prepares graduates for success in the workforce. Students gain expertise in key areas, such as marketing research, customer engagement, and product pricing; skills vital for building strong, lasting customer relationships.
Hands-on Activities
Students gain hands-on experiences that align with current industry needs, a commitment reflected in the diverse learning opportunities offered through the BBA in Marketing program.
The program offers numerous internship opportunities, providing students with valuable exposure to the practical aspects of marketing in real-world settings. Working alongside experienced professionals, students develop marketing strategies, conduct market research, manage social media campaigns, and analyze marketing data. In addition to internships, both online and on-campus students engage in hands-on classroom projects, collaborating with businesses to address real marketing challenges.
What You’ll Learn:
- Analyze data for informed decisions
- Techniques for creating compelling content and engaging audiences
- Market research methodologies and techniques
- Professional selling techniques and strategies
- Skills for diverse opportunities
How You’ll Learn:
- Applied experiences in the classroom
- Apply knowledge in real-world scenarios
- Network with industry through applied projects and activities
- Internship opportunities for industry applications and connections
- Get skills for diverse career paths
This program prepares students for success with courses in consumer behavior, marketing research, international markets, and strategy, while offering concentrations in digital marketing, business development, and sales.
MKT 301: Marketing Principles
This course explores the principles and practices of marketing, with a focus on both consumer and industrial products. It covers key aspects, such as distribution channels, promotional strategies, and pricing methods, that businesses use to engage their target markets effectively.
MKT 302: Strategic Selling
This course covers the principles and practices of selling, including sales communications, strategic planning, and the implementation and control of effective sales strategies to drive success.
MKT 610: Social Media Marketing
This course explores current strategies and tactics for effectively utilizing social media tools in marketing. It provides hands-on experience with a strategic approach, covering conceptual foundations and practical techniques for creating a comprehensive social media marketing plan.
Discover the full Bachelor of Business Administration in Marketing course listing by visiting the Academic Catalog.
Graduates are well-prepared to pursue a diverse array of dynamic career opportunities. As the demand for skilled marketing professionals continues to rise, their career prospects are increasingly promising across various industries.
Product Management
Product managers drive the development of new products from concept to launch. They coordinate cross-functional teams, define product features, and translate market insights into actionable strategies. Their work ensures that products meet customer needs, stay aligned with market trends, and achieve successful rollouts throughout the entire product lifecycle.
Brand Management
Brand managers shape and maintain a brand’s identity, ensuring consistency across all channels. They develop strategies to boost brand awareness, positioning, and equity. They are well-equipped to help brands stand out in a competitive market.
Advertising Executive
Advertising executives develop creative campaigns that capture attention and drive sales. They collaborate with marketers and designers to craft messaging, choose media channels, and evaluate campaign performance.
Sales Manager
Sales managers oversee and motivate sales teams to achieve revenue goals. They develop strategic sales plans, train and coach team members, and analyze performance to identify opportunities for growth and improvement. Their leadership ensures consistent results and drives overall business success.
Marketing Research Consultant
Marketing research consultants collect and analyze data to uncover valuable insights about customers and emerging market trends. They design research studies, interpret findings, and provide strategic recommendations that guide business and marketing decisions. Their work enables organizations to make informed, data-driven decisions.
Social Media Specialist
Social media specialists use digital platforms to engage audiences, boost brand awareness, and drive sales. They create content, manage interactions, and track performance metrics.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
In addition to the Bachelor of Business Administration in Marketing, FHSU offers several related programs that can be tailored to align with each student’s interests and career goals. These include:
- B.S. in Business Education (Corporate Communication)
- B.S. in Business Education (Talent Development)
- Master of Business Administration (Marketing)
- Master of Business Administration (Digital Marketing)
- Minor in Business Communication
A Bachelor of Business Administration in Marketing is an undergraduate program that provides students with a comprehensive understanding of marketing principles and practices. The curriculum covers market research, consumer behavior, international marketing, advertising, digital marketing, and professional selling.
This program can be completed in four years of full-time study.
Marketing and public relations are essential components of a business strategy, yet they serve distinct purposes. Marketing primarily focuses on promoting and selling products or services to target audiences, with an emphasis on driving revenue. In contrast, public relations aims to build and maintain positive relationships with the media, stakeholders, and the public, enhancing the organization’s reputation and fostering trust.
Information about the Department of Applied Business Studies
The Department of Applied Business Studies at FHSU is dedicated to preparing students for successful careers in business by aligning individual strengths and goals with the evolving needs of the global marketplace. Whether pursuing a degree on-campus or online, students benefit from programs that emphasize practical business knowledge, real-world case studies, and forward-thinking decision-making skills essential for today’s dynamic business environment.
The department offers a diverse range of academic pathways, including business education, marketing, and tourism and hospitality management. Its immersive curriculum, delivered by faculty who remain actively engaged with current industry trends, equips students with the knowledge and hands-on experience needed to succeed across a variety of sectors, from local enterprises to international organizations. FHSU graduates are consistently in high demand, reflected in strong job placement rates and a network of successful alumni.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Collegiate DECA: An international organization for students and educators in the fields of business, finance, hospitality, and marketing. It prepares emerging leaders and entrepreneurs through co-curricular programs that blend classroom learning with real-world experiences and professional networking opportunities.
- Pi Omega Pi - Business Education Club: The National Business Education Teacher Honor Society is dedicated to promoting academic excellence and service within the field of business education. The organization encourages scholarship, leadership, and professional development among students preparing for careers in business teaching.
- Eta Sigma Delta - International Hospitality Management Society: Recognizes hospitality and tourism students for their exceptional academic achievement, service, and professionalism. The organization provides valuable networking opportunities and fosters connections among students, industry executives, educators, and peers.
- THM Travel Club: Supports domestic and international travel experiences for students in tourism and hospitality. Through participation, members gain practical skills in travel planning, budgeting, organization, and fundraising, offering a well-rounded perspective on career opportunities within the tourism and hospitality industry.
- Certificate
- Minor
- Bachelor's
- MBA
- On-Campus
- Online
