Bachelor of Arts in Communication (Public Relations and Advertising)
Hours: 120 On-Campus Online
About
The Bachelor of Arts in Communication (Public Relations and Advertising) at Fort Hays State University provides students with the strategic communication skills needed to shape attitudes, influence beliefs, and guide behaviors across a wide range of audiences. This comprehensive program prepares graduates to engage effectively with key publics, consumers, and stakeholders in diverse organizational settings, whether public or private, for-profit or non-profit.
Students develop a solid foundation in persuasive messaging, media relations, crisis communication, and public perception management. The curriculum integrates communication theory with practical application, allowing students to craft strategies grounded in research and real-world relevance. Emphasis is placed on strengthening both written and oral communication skills, equipping graduates to navigate cultural and demographic differences in both local and global contexts.
The program also highlights the critical role of communication in building relationships and advancing organizational objectives. Students are trained to design and manage communication campaigns, evaluate their effectiveness, and leverage both digital and traditional media platforms to maximize impact.
Graduates are well-prepared for leadership roles in communication, capable of fostering meaningful interactions and driving success in professional environments.
Why pursue a Bachelor of Arts in Communication (Public Relations and Advertising) at Fort Hays State University?
The B.A. in Communication (Public Relations and Advertising) combines affordability, flexibility, and a career-driven curriculum tailored to meet today’s industry demands. Offered both online and on-campus, the program equips students with essential skills in persuasive messaging, media management, and strategic campaign development. Expert faculty with real-world experience provide personalized mentorship, guiding students through a curriculum that blends theory with hands-on learning.
Through service-learning projects, senior-level campaign courses, and a senior capstone portfolio, students gain practical experience that sets them apart in the job market. Emphasizing ethical, culturally aware communication, the program prepares graduates to lead in public relations, advertising, corporate communication, and more. Whether starting a new career or advancing in a current role, graduates complete the program fully equipped to make an immediate impact on today’s dynamic media landscape.
Who is this program for?
This program is designed for students pursuing a dynamic and impactful career in communication. Whether they are creative thinkers, strategic planners, or individuals passionate about building connections, the curriculum provides the essential tools to succeed across a variety of professional fields. Its flexibility makes it well-suited for students at any stage of their academic or career journey.
- Students passionate about public relations or advertising
- Professionals looking to enhance communication skills
- Creative individuals interested in media and branding
- Aspiring leaders aiming to influence public opinion
- Multicultural communicators ready to connect with global audiences
Real-World Applications
Students participate in hands-on projects, case studies, and simulations that mirror real-world communication challenges. Whether creating campaigns for actual clients or analyzing audience data, each experience strengthens their critical thinking and problem-solving abilities. The curriculum bridges theory and practice, with a strong emphasis on ethical and culturally sensitive messaging. By graduation, students are fully equipped to manage strategic communication across corporate, nonprofit, and government sectors.
Stay Ahead of the Curve
Fort Hays State University prepares students with the cutting-edge skills and knowledge required to thrive in today’s fast-paced communication landscape. Faculty remain actively engaged in the field through research, professional conferences, and the integration of current industry trends into the classroom. The curriculum is continually updated to reflect advancements in strategy and technology, including digital storytelling, influencer marketing, and social media analytics. This forward-thinking approach provides students with hands-on experience using emerging tools and techniques, equipping them to develop impactful campaigns and adapt to an ever-evolving media environment. Graduates enter the workforce ready, prepared to lead and innovate in the dynamic fields of public relations and advertising.
Hands-on Activities
The B.A. in Communication (Public Relations and Advertising) program emphasizes hands-on learning to ensure students gain real-world experience alongside academic knowledge. Through service-learning projects, senior-level campaign courses, and partnerships with community organizations, students engage in real campaigns that deliver meaningful results. Involvement in professional organizations such as the Public Relations Student Society of America (PRSSA) further enhances the student experience by providing valuable networking opportunities, workshops, competitions, and conferences.
A highlight of the program is the COMM 490 Capstone course, where students develop a professional portfolio showcasing their communication skills and achievements. Built through a series of applied projects, this portfolio becomes a vital asset as they enter the job market. Combined with a strong academic foundation, these experiential learning opportunities ensure that graduates are career-ready and confident in their ability to succeed in the fast-paced fields of public relations and advertising.
What You’ll Learn:
- Develop persuasive messaging strategies for diverse audiences
- Manage media relations and navigate crisis communication
- Apply communication theories and principles to real-world campaigns
- Develop skills in research and audience analysis
- Master ethical and cultural communication strategies
How You’ll Learn:
- Engage in real-world case studies and projects
- Collaboration with industry experts
- Hands-on experience in strategic campaigns
- Interactive online and in-person classes
- Receive personalized feedback and mentorship from experienced faculty
The program offers a comprehensive curriculum that prepares students with the knowledge and skills essential for success in the dynamic field of communication. Courses are thoughtfully designed to introduce key communication theories, strategic messaging techniques, media relations, and campaign management, laying the foundation for a wide range of professional opportunities. Students also explore the principles of persuasive communication, crisis management, and the influence of both digital and traditional media on public perception.
COMM 208: Communication and the Information Society
This course explores the global, communication-intensive society of today and the future. It examines the forms, processes, and functions of communication, with a focus on how communication shapes attitudes and behaviors.
COMM 350: Communication Research Methods
In this course, students will explore the goals, objectives, and methods of communication research, offering an introduction to historical, qualitative, and quantitative research methodologies used in the field of communication.
COMM 490: Issues and Applications in Communication
This course explores communication from historical, theoretical, and futuristic perspectives, integrating knowledge from prior courses into a cohesive framework. It serves as the student's summative evaluation.
Discover the full Bachelor of Arts in Communication (Public Relations and Advertising) course listing by visiting the Academic Catalog.
Graduates are well-prepared for a wide range of careers in the communication field. With a strong emphasis on critical thinking, strategic messaging, and ethical communication, they are equipped to meet the demands of today’s professional landscape and are highly valued by employers across industries.
Public Relations Specialist
Public relations specialists excel in creating and managing public relations campaigns that shape public opinion. This role involves crafting press releases, managing media relations, and ensuring consistent branding across all communication channels.
Advertising Manager
Advertising managers oversee advertising campaigns, from conceptualization to execution. Responsibilities include market research, creative development, and ensuring campaigns align with client or organizational objectives.
Corporate Communications Director
Corporate communications directors manage both internal and external communications for organizations. They lead efforts to maintain a positive public image, coordinate crisis communications, and foster strong stakeholder relationships.
Media Buyer
Media buyers analyze audience data to purchase advertising space and time effectively. These professionals use their knowledge of media planning and audience behavior to maximize campaign impact and efficiency.
Campaign Manager
Campaign managers oversee political or social campaigns, ensuring strategic messaging aligns with advocacy goals. They bring expertise in audience analysis and messaging to drive campaign success.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Fort Hays State University offers a range of complementary programs designed to enhance the skills gained through the B.A. in Communication (Public Relations and Advertising). These programs provide students with broader perspectives in areas such as communication, marketing, media, and strategic messaging. By pursuing these additional academic opportunities, students can deepen their knowledge and strengthen their qualifications for diverse career paths.
- B.A./B.S. in Political Science
- B.A./B.S. in Psychology
- BBA in Management
- Minor in Marketing
- Minor in Media Production
The program includes a capstone project. In the COMM 490 course, students create a portfolio showcasing their communication skills and achievements, which is a summative evaluation of their studies.
Yes, our B.A. in Communication (Public Relations and Advertising) program offers online and on-campus options, providing flexibility for students with different needs.
Our B.A. in Communication (Public Relations and Advertising) program includes hands-on activities such as service-learning projects, senior-level campaign courses with real clients, and a COMM 490 Capstone course where students build a professional portfolio. These experiences help students apply communication theories to real-world scenarios, developing skills in campaign management, media relations, and audience communication.
Fort Hays State University offers a variety of scholarships and financial aid options to help students with the cost of tuition and fees. Scholarships are available based on merit, financial need, and experience.
Information about the Department of Communication Studies, Law and Political Science
The Department of Communication Studies, Law and Political Science at FHSU offers a dynamic and engaging educational experience designed to prepare students for successful careers across diverse fields in communication, political science, and law. Whether students are passionate about storytelling, inspiring others through news or entertainment, or driving change through political insight, these programs provide the essential skills and knowledge to excel.
Emphasizing both theoretical learning and practical application, students have an opportunity to participate in hands-on experiences such as service-learning projects, internships, and involvement with the state-of-the-art Institute for New Media Studies. Dedicated faculty, bringing real-world expertise into the classroom, ensure students are well-prepared to navigate the complexities of their chosen career paths.
With small class sizes and personalized advising, students receive individualized attention throughout their academic journey. The programs are designed to enhance effective communication skills, cultural understanding, and proficiency with current media technologies. Whether pursuing careers in advertising, public relations, political management, or law, graduates are equipped to make a meaningful impact.
FHSU’s alumni network extends across a wide range of industries, providing valuable connections that support career advancement. Students at FHSU gain a solid education, practical experience, and confidence needed to become leaders in their chosen fields.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Public Relations Student Society of America (PRSSA): This national organization is dedicated to serving its members by enhancing their education, expanding their professional networks, and supporting their career launch after graduation. The FHSU chapter has achieved remarkable success, earning awards and offering students valuable opportunities to apply their academic learning in practical settings. PRSSA is committed to developing ethically responsible pre-professionals who champion diversity and advocate for the public relations profession. Students interested in participating can connect with faculty and peers through a variety of events and networking opportunities.
- Student Government Association (SGA): SGA serves as the voice of the student body at Fort Hays State University, representing students' interests and concerns to the administration. Participation in SGA provides students with valuable leadership experience, an understanding of governance processes, and the opportunity to contribute to meaningful change on campus.
- College Republicans and Young Democrats: These organizations offer platforms for students to engage with political ideologies and activities aligned with their personal beliefs. Members participate in discussions, organize events, and connect with local and national political figures, providing a deeper understanding of the political landscape.
- Tigers in Service: This organization focuses on service and volunteerism, encouraging students to participate in community service projects that make a difference locally and beyond. Tigers in Service is an excellent opportunity for students to develop leadership skills, network with community leaders, and give back to society.
- Pi Sigma Alpha (Political Science Honor Society): Pi Sigma Alpha is the national honor society for Political Science students. Membership is based on high academic achievement in Political Science coursework. The FHSU chapter meets monthly for programming, discussions, service projects, and social activities. Members also enjoy recognition at graduation through honor symbols, signifying their academic excellence and commitment to the field.
- Political Science Club: Open to all students, the Political Science Club allows underclassmen and those not yet eligible for Pi Sigma Alpha to participate in similar activities without the honor status. The club meets concurrently with Pi Sigma Alpha, engaging in stimulating discussions, service projects, and social events. It’s a great way for students to get involved early in their academic careers.
- Pre-Law Society: The Pre-Law Society is open to all majors and offers insights into the legal profession. Members learn about law school, the application process, and the day-to-day life of lawyers and judges. The society organizes visits to law schools and courts, hosts guest speakers from the legal field, and engages in service projects. This organization is ideal for students considering a future in law, providing them with the knowledge and connections to succeed.
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