Certificate in Public Relations Advertising
Hours: 12 On-Campus Online
About
Fort Hays State University places a strong emphasis on developing strategic public communication skills through its Certificate in Public Relations and Advertising. This certificate equips students with the expertise to shape, maintain, and influence public opinion on behalf of various organizations. The skills acquired enable individuals to craft effective, targeted messages for both broad and specific audiences across nonprofit, corporate, and governmental sectors.
More broadly, the field of communication studies focuses on creating and managing clear, purposeful messaging in diverse contexts. Through practical experience and coursework, students develop proficiency in media relations, public messaging, integrated marketing communications, and ethical content creation, essential competencies for shaping public perception and advancing organizational objectives.
Why pursue a Certificate in Public Relations and Advertising at Fort Hays State University?
Pursuing a Certificate in Public Relations and Advertising provides students with a flexible, real-world-focused curriculum designed to meet the evolving demands of today’s communication landscape. The certificate combines rigorous coursework with practical strategies applicable to business, media, and organizational settings.
Students benefit from small class sizes and individualized instruction from faculty who are actively engaged in the field. With a strong emphasis on public messaging, audience engagement, and ethical communication, the certificate is offered in both online and on-campus formats. Its practical approach equips students with the skills needed for careers in public relations, marketing, advertising, and media relations.
Who is this program for?
This certificate is designed for individuals aiming to enhance their communication skills for career advancement or personal development. It is particularly valuable for those currently working in or pursuing careers in marketing, public relations, design, or media. Its flexible structure also makes it an excellent option for students who wish to combine it with another major, thereby increasing their marketability in today’s competitive job market.
- Business professionals
- Media and communication students
- Freelancers and entrepreneurs
- Marketing and PR interns
- Career changers
- Students majoring in Psychology, Political Science, or Management
- Graphic design students
Real-World Applications
Students who complete the certificate finish with practical skills ready for immediate application in real-world settings. Whether currently employed or preparing to enter the workforce, students gain essential knowledge in persuasive messaging, campaign planning, and public communication strategies. Assignments extend beyond textbooks and theory, incorporating applied communication projects tailored to each student’s context, such as developing a marketing plan for their current job or creating promotional content for a community organization.
Stay Ahead of the Curve
Throughout the certificate, students gain exposure to the latest developments in integrated marketing communications and digital strategy, ensuring they remain competitive in a rapidly evolving industry. Faculty regularly update course content to reflect current communication trends, digital platform usage, and audience engagement techniques. Key topics include technology, data-driven media planning, and audience analytics. This focus on emerging trends equips students with a communication toolkit suited to the modern landscape. Skills such as navigating change, adapting to innovation, and communicating across multiple channels prepare students to stay relevant and advance in their careers.
Hands-on Activities
Hands-on experience is central to the Certificate in Public Relations and Advertising. Students will create tangible work products such as strategic media plans, visual campaign materials, and written press content. These projects simulate real-world communication tasks, allowing students to develop a portfolio they can present to future employers or clients. Through practical assignments, students cultivate creativity, refine messaging strategies, and address ethical challenges in communication scenarios.
Reflective learning is also a key component of the certificate. Coursework frequently involves applying communication theories and tools to personal or professional contexts, encouraging students to think critically and connect academic concepts to their own experiences.
What You’ll Learn:
- Strategic message development
- Communication theory application
- Ethical writing and content design
- Target audience analysis
- Public and media relations techniques
- Visual and creative tools
How You’ll Learn:
- Expert instruction from professional faculty
- Online and on-campus course options
- Applied and project-based learning
- Skills integrated with current experiences
- Real-world reflective assignments
- Tools for personal and professional impact
The Certificate in Public Relations and Advertising is a 12-credit-hour credential designed to develop both foundational and advanced communication skills. The curriculum emphasizes media literacy, writing, ethics, and visual design, preparing students to craft compelling messages and deliver them effectively across a range of platforms.
Through the certificate, students examine the influence of media on culture and society, gain practical knowledge of public relations and advertising principles, build professional writing skills grounded in ethical standards, and learn the essentials of persuasive visual communication.
COMM 128: Media and Society
This course is a three-hour survey course designed to provide a general introduction to the social impact of media on cultures and society. This course examines the history of media, media theory, and the social impact of communication technologies and media convergence, with a primary focus on the United States.
COMM 348: Introduction to Public Relations and Advertising
This course provides an overview of the field of public relations. Includes the development and contemporary status of the field, a grammatical review, social responsibility, and emerging technologies. The class examines professional ethics and the impact of public relations on society.
COMM 349: Strategic Writing and Ethics
This course is designed to develop the professional-level writing skills expected of public relations communicators, emphasizing approaches required for different publics and media. Includes basic persuasive theories and application techniques involved in creating public relations messages, including planning, writing, editing, production, and evaluation.
Discover the full Certificate in Public Relations and Advertising course listing by visiting the Academic Catalog.
Students who complete the Certificate in Public Relations and Advertising gain practical communication skills that open the door to dynamic and rewarding careers. The certificate builds expertise in writing, design, persuasion, and public messaging, core competencies essential for any organization that engages with the public, clients, or stakeholders.
Public Relations Specialist
Public relations specialists develop effective communication strategies to build and maintain positive relationships between organizations and the public. Professionals in this role write press releases, manage media inquiries, coordinate publicity events, and work to ensure their organization is represented in a favorable light.
Social Media Strategist
Social media strategists plan, create, and analyze content to effectively engage target audiences. They leverage analytics, industry trends, and creative messaging to drive user interaction and build brand awareness across platforms such as Instagram, LinkedIn, X (formerly Twitter), and TikTok.
Communications Coordinator
Communications coordinators oversee both internal and external communications within an organization. Their responsibilities include drafting newsletters, supporting branding initiatives, coordinating announcements, and ensuring consistent messaging across all channels and departments.
Marketing Assistant
Marketing assistants play a key role in supporting larger campaigns by creating promotional materials, assisting with advertising strategies, conducting market research, and monitoring industry trends to help ensure successful execution. In many organizations, especially smaller teams, this role serves as the backbone of the company’s communication efforts.
Content Creator
Content creators develop blogs, newsletters, website copy, and social media posts that reflect and reinforce a brand’s identity. They often work independently or as part of a marketing team to support goals related to sales, brand reputation, and thought leadership.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,444.76* (on-campus) or $3,180.60* (online) per semester.
*Estimated cost based on 12 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Students interested in the Certificate in Public Relations and Advertising may also benefit from exploring related programs at Fort Hays State University that enhance both their learning experience and career opportunities.
- B.A. in Communication (Public Relations and Advertising)
- B.A. in Communication (Organizational Communication)
- BBA in Marketing
- Certificate in Organizational Communication
- Certificate in Applied Communication
Students can complete the certificate in as little as one semester, depending on the number of courses taken per term.
Yes, most courses are entirely online, making it convenient for remote learners and working professionals.
Many students pursue this certificate with a major in business, media, marketing, psychology, or management.
We don't require any prior experience. The certificate builds foundational skills for both beginners and professionals.
Yes, student work from the Certificate in Public Relations and Advertising has earned recognition from the Kansas Scholastic Press Association.
Information about the Department of Communication Studies, Law and Political Science
The Department of Communication Studies, Law and Political Science at FHSU offers a dynamic and engaging educational experience designed to prepare students for successful careers across diverse fields in communication, political science, and law. Whether students are passionate about storytelling, inspiring others through news or entertainment, or driving change through political insight, these programs provide the essential skills and knowledge to excel.
Emphasizing both theoretical learning and practical application, students have an opportunity to participate in hands-on experiences such as service-learning projects, internships, and involvement with the state-of-the-art Institute for New Media Studies. Dedicated faculty, bringing real-world expertise into the classroom, ensure students are well-prepared to navigate the complexities of their chosen career paths.
With small class sizes and personalized advising, students receive individualized attention throughout their academic journey. The programs are designed to enhance effective communication skills, cultural understanding, and proficiency with current media technologies. Whether pursuing careers in advertising, public relations, political management, or law, graduates are equipped to make a meaningful impact.
FHSU’s alumni network extends across a wide range of industries, providing valuable connections that support career advancement. Students at FHSU gain a solid education, practical experience, and confidence needed to become leaders in their chosen fields.
While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities.
- Public Relations Student Society of America (PRSSA): This national organization is dedicated to serving its members by enhancing their education, expanding their professional networks, and supporting their career launch after graduation. The FHSU chapter has achieved remarkable success, earning awards and offering students valuable opportunities to apply their academic learning in practical settings. PRSSA is committed to developing ethically responsible pre-professionals who champion diversity and advocate for the public relations profession. Students interested in participating can connect with faculty and peers through a variety of events and networking opportunities.
- Student Government Association (SGA): SGA serves as the voice of the student body at Fort Hays State University, representing students' interests and concerns to the administration. Participation in SGA provides students with valuable leadership experience, an understanding of governance processes, and the opportunity to contribute to meaningful change on campus.
- College Republicans and Young Democrats: These organizations offer platforms for students to engage with political ideologies and activities aligned with their personal beliefs. Members participate in discussions, organize events, and connect with local and national political figures, providing a deeper understanding of the political landscape.
- Tigers in Service: This organization focuses on service and volunteerism, encouraging students to participate in community service projects that make a difference locally and beyond. Tigers in Service is an excellent opportunity for students to develop leadership skills, network with community leaders, and give back to society.
- Pi Sigma Alpha (Political Science Honor Society): Pi Sigma Alpha is the national honor society for Political Science students. Membership is based on high academic achievement in Political Science coursework. The FHSU chapter meets monthly for programming, discussions, service projects, and social activities. Members also enjoy recognition at graduation through honor symbols, signifying their academic excellence and commitment to the field.
- Political Science Club: Open to all students, the Political Science Club allows underclassmen and those not yet eligible for Pi Sigma Alpha to participate in similar activities without the honor status. The club meets concurrently with Pi Sigma Alpha, engaging in stimulating discussions, service projects, and social events. It’s a great way for students to get involved early in their academic careers.
- Pre-Law Society: The Pre-Law Society is open to all majors and offers insights into the legal profession. Members learn about law school, the application process, and the day-to-day life of lawyers and judges. The society organizes visits to law schools and courts, hosts guest speakers from the legal field, and engages in service projects. This organization is ideal for students considering a future in law, providing them with the knowledge and connections to succeed.
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