University Marketing

University Marketing is committed to the growth of Fort Hays State University. We do this by providing results-based marketing strategies and tactics and partnering with the dedicated professionals who make up the university community.

Available Services

Design recruitment-focused print and digital assets
Create and manage marketing campaigns
Create/Revise web content
Artwork for SWAG items
Design Approvals
Manage FHSU's Digital Asset Management System
FHSU Marketing Material Templates
Photo Release (PDF)

Submit a request for:

University Marketing must approve all design/graphic materials used in FHSU-related print or digital marketing.

Staff portraits and other non-recruitment photography will be organized by University Communications.

Non-recruitment marketing materials will be created by Print Services.

Creative Services

If you are in need of print or digital design, video production, or photography assets for student recruitment, our creative team is here to help. To get started, submit a job request, and we will take it from there.

Keep in mind that design projects can take quite a bit of time to produce. Please notify us of your request within three weeks of your expected deadline to ensure timely delivery.

FHSU templates are available in Canva and are restricted to those with an FHSU Brand Account. Please request access to use the FHSU templates.

Approvals

All marketing materials that are used for external purposes need to be approved by the Creative Director. Please submit your project for approval, and allow two business days for a response.

Website Services

The Fort Hays State University website is our number one recruitment tool, and we couldn't do it without you!

Our Services Include

CMS Training: The University website is built on a Content Management System (CMS) which allows users of all experience levels the ability to edit web pages. You'll be empowered to edit content and keep information up-to-date.
Website Troubleshooting: If you experience any issues on the website when trying to create new content, please let us know.
Design & Content Consultation: Accuracy, user experience (UX), and lead generation are vital to a successful website. If you need help with edits or forming a web strategy, we can help.
Analytics and Search Engine Optimization (SEO): We use a variety of web tools that help us track and improve our website performance. If you have a question about the performance of your webpages, contact us and we can get you the reports you need.

CMS Training and User Access

Online Training: Online training materials are available. All CMS users should go through these materials prior to starting.
Personalized Training: We can provide personalized CMS training for you or your office.
User Access: Our office handles CMS access for all users.

If you need assistance, please submit a web services request.

Social Media

In addition to posting messages to just your department’s social profile, let us share them to the main Fort Hays State University networks. We have a large network of active followers that you can leverage to get your message out. To share your message on one or all of the main university social networks, simply complete the post request form. Be sure to include all of the information needed for the post and the date you would like to see it posted.

Don't forget to like, comment, subscribe and hit that notification bell to stat up to date on all of FHSU's main social media accounts.

Visual Branding (logos, identity marks, and brand standards)

The university's identity marks are available to download for use in electronic and physical materials by university-affiliated individuals (staff, faculty, administrators, and licensed vendors).

All questions relating to the use of logos should be directed to University Marketing.

If you are using the logos in physical materials (printed documents, signs, etc.), please refer to the Brand Standards (PDF).

FHSU Licensing Program

Fort Hays State University operates a licensing program to legally protect its identity marks. To protect the university's image and protect the university from liability, Fort Hays State University has implemented a program that establishes ownership and regulates the use of its name and other identifying marks. To learn more, contact University Communications.

Vendors, learn more about obtaining a license to use FHSU images, logos and other branded elements.