Communication (Applied) - Fort Hays State University (FHSU)

Bachelor of Arts in Communication (Applied)

Hours: 120 On-Campus Online

About

The Bachelor of Arts in Communication (Applied) program at Fort Hays State University emphasizes the development of strong communication skills essential for both personal and professional success. Students gain expertise in interpersonal, organizational, and public communication skills that are highly valued across a wide range of industries.

Graduates are prepared to communicate effectively in diverse settings, whether collaborating with colleagues, leading teams, or addressing public audiences.

Why pursue a Bachelor of Arts in Communication (Applied) at Fort Hays State University?

FHSU’s Bachelor of Arts in Communication (Applied) program is designed to develop well-rounded communication professionals. All courses are taught by experienced faculty, providing students with a high-quality education rooted in practical expertise.

The program offers flexibility through both online and on-campus options, allowing students to choose a format that fits their needs. The curriculum emphasizes ethical communication, leadership, and conflict management, equipping graduates with the skills and principles needed to succeed in a variety of professional settings.

Who is this program for?

Our B.A. in Communication (Applied) is designed for individuals seeking to strengthen their ability to lead and communicate effectively across diverse personal and professional settings. It is especially well-suited for those who value ethical leadership, persuasive messaging, and the development of meaningful relationships.

Professionals seeking career advancement
High school graduates interested in versatile communication skills
Individuals passionate about improving workplace dynamics
Students planning careers in marketing, public relations, or media
Lifelong learners eager to develop ethical and interpersonal expertise

Learning Outcomes

The B.A. in Communication (Applied) prepares students to succeed in a wide range of professional and personal settings. With communication at the core of effective relationships, organizations, and careers, the program equips graduates with the skills needed to navigate complex challenges and lead with confidence.

Apply Communication Theories and Concepts

Students will master communication theories and apply them to real-world scenarios. Whether public speaking, team collaboration, or conflict resolution, graduates will confidently address challenges with well-founded strategies.

Develop Ethical Leadership Skills

The program emphasizes ethical decision-making in communication. Students will learn to navigate diverse cultural and organizational contexts, crafting messages that uphold integrity and respecting others.

Enhance Research and Analytical Skills

Graduates will be adept at researching and assessing the impact of communication strategies. They will refine their ability to analyze and adapt messages for specific audiences, ensuring clarity and effectiveness.

Build Versatile Communication Portfolios

Students will compile evidence of their interpersonal, organizational, and public communication skills through hands-on projects and a capstone portfolio. This portfolio will showcase their readiness for professional opportunities.

Real-World Applications

The program's curriculum prepares students to meet the demands of today’s professional environments. Courses in public speaking, organizational communication, and conflict resolution incorporate real-world case studies, providing practical insights into workplace challenges.

Students also build a professional portfolio that highlights their communication strengths. Projects in audience analysis and persuasive messaging equip them with tools to succeed in diverse settings, making them valuable contributors in any organization.

Stay Ahead of the Curve

Fort Hays State University’s B.A. in Communication (Applied) integrates current trends and technologies to prepare graduates for today’s dynamic workforce. Students learn to create effective digital content, collaborate in virtual environments, and leverage emerging communication tools.

By addressing contemporary challenges and evolving communication norms, the program ensures graduates are equipped with the skills and adaptability needed to thrive in modern professional settings.

Hands-on Activities

This program emphasizes experiential learning, giving students opportunities to apply theory in real-world scenarios. Activities such as conflict resolution simulations and public speaking workshops help build confidence and refine key skills.

Collaborative group projects prepare students for teamwork in professional environments, while the capstone course, Issues and Applications of Communication, allows students to develop a professional portfolio that highlights their communication strengths.

What You’ll Learn:

Master public speaking and audience engagement
Hone interpersonal and small group communication skills
Analyze and adapt messages for diverse contexts
Apply ethical communication principles in professional settings
Research to inform communication strategies

How You’ll Learn:

Hands-on projects and portfolio-building activities
Real-world case studies integrated into courses
Interactive online and on-campus classes
Guidance from experienced faculty
Collaboration in group-based projects and discussions

Courses

The core curriculum of the B.A. in Communication (Applied) offers a solid foundation in both communication theory and practical application. Courses cover key principles across interpersonal, organizational, and mass media contexts, preparing students to communicate effectively in diverse settings.

The program culminates with the capstone course, Issues and Applications of Communication, where students showcase their skills through a professional portfolio. This well-rounded approach equips graduates for careers in a variety of industries, including public relations, marketing, and corporate communication.

COMM 208: Communication and the Information Society

This course examines communication in today’s global, media-rich society, focusing on its forms, processes, and functions. It highlights how communication shapes attitudes, behaviors, and cultural understanding in both present and future contexts.

COMM 304: Intermediate Interpersonal Communication

This course examines speech principles and practices relevant to effective person-to-person and small group communication.

COMM 490: Issues & Applications in Communication

This course explores communication through historical, theoretical, and future-focused lenses—covering rhetorical traditions, key communication contexts, and emerging research trends. Integrates prior coursework into a cohesive framework and serves as a summative evaluation of the student’s learning.

Discover the full Bachelor of Arts in Communication (Applied) course listing by visiting the Academic Catalog.

Career Prospects

The B.A. in Communication (Applied) prepares graduates for a wide range of dynamic and rewarding careers. With communication being a vital skill in nearly every industry, graduates are equipped to thrive in competitive job markets and take on roles that require strong interpersonal, organizational, and strategic communication abilities.

Public Relations Specialist

Graduates will handle media relations, craft press releases, and build organizational reputations. This role requires excellent communication skills, creativity, and the ability to work under pressure, all cultivated through the program.

Corporate Trainer

As corporate trainers, graduates design and lead workshops to improve employee performance. This career demands strong interpersonal and organizational communication skills honed through hands-on projects and research-based learning.

Marketing Manager

In marketing, graduates will develop strategies to promote products and services effectively. Analyzing audience needs and crafting compelling messages ensures successful campaigns that drive business growth.

Human Resources Manager

Graduates can lead human resources teams, focusing on employee engagement, conflict resolution, and talent development. The program's ethical communication and leadership emphasis prepares students for this impactful role.

Broadcast Journalist

With their polished speaking and writing skills, graduates can thrive as journalists, delivering accurate and engaging stories. They learn to navigate public contexts ethically, ensuring their work upholds professional standards.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.

*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

Apply

Related Programs

Communication is foundational across many disciplines, making the B.A. in Communication (Applied) an ideal complement to other fields of study. Students interested in expanding their skill set and career options may consider the following related programs:

FAQ

What career opportunities can I expect after graduation?

Graduates can pursue careers in public relations, corporate training, marketing, human resources, and journalism.

What distinguishes this program from similar communication programs?

Courses are taught exclusively by experienced faculty, not graduate students, and the curriculum emphasizes ethical and applied communication.

Are there opportunities for online learning?

Yes, the program is available online and on-campus, providing flexibility for working students or those with family commitments.

What kind of projects will I work on during the program?

Students engage in real-world activities like conflict resolution simulations, audience analysis, and portfolio development.

What support is available for students balancing work and study?

Flexible scheduling, online options, and dedicated faculty support help students manage their academic and personal commitments.

Information about the Department of Communication Studies, Law, and Political Science

The Department of Communication Studies, Law, and Political Science at FHSU offers a dynamic and engaging educational experience designed to prepare students for successful careers in various fields of communication, political science, and law. Whether you’re passionate about storytelling, inspiring others through news or entertainment, or driving change through political understanding, our programs provide the skills and knowledge needed to excel. With a strong emphasis on both theoretical learning and practical application, you will have the opportunity to engage in hands-on experiences, from service-learning projects and internships to participating in our state-of-the-art Institute for New Media Studies. Our dedicated faculty brings real-world expertise to the classroom, ensuring that you are well-equipped to navigate the complexities of your chosen career path.

In our department, small class sizes and personalized advising mean you’ll receive individualized attention throughout your academic journey. Our programs are designed to develop your ability to communicate effectively, understand diverse cultures, and engage with current media technologies. Whether your goal is to work in advertising, public relations, political management, or law, you’ll graduate ready to make a meaningful impact. Our alumni network spans various industries, offering valuable connections that can help launch your career. At FHSU, you will not only gain an education but also the experience and confidence to lead in your chosen field.

Student Organizations

While earning your degree is your primary goal, college offers much more than just attending classes. Get involved in extracurricular activities that help you develop leadership skills, learn more about your chosen career, and make a difference in your community.

Public Relations Student Society of America (PRSSA): This national organization aims to enhance the education of its members, broaden their professional network, and assist in launching their careers after graduation. The FHSU chapter of PRSSA has been highly successful, winning awards and providing students with practical experiences that complement their coursework. PRSSA is dedicated to developing ethically responsible pre-professionals who champion diversity and advocate for the public relations profession. Students interested in participating can connect with faculty and peers through various events and networking opportunities.
Student Government Association (SGA): SGA serves as the voice of the student body at Fort Hays State University, representing students' interests and concerns to the administration. Participation in SGA provides students with valuable leadership experience, an understanding of governance processes, and the opportunity to contribute to meaningful change on campus.
College Republicans and Young Democrats: These organizations offer platforms for students to engage with political ideologies and activities aligned with their personal beliefs. Members participate in discussions, organize events, and connect with local and national political figures, providing a deeper understanding of the political landscape.
Tigers in Service: This organization focuses on service and volunteerism, encouraging students to participate in community service projects that make a difference locally and beyond. Tigers in Service is an excellent opportunity for students to develop leadership skills, network with community leaders, and give back to society.
Pi Sigma Alpha (Political Science Honor Society): Pi Sigma Alpha is the national honor society for Political Science students. Membership is based on high academic achievement in Political Science coursework. The FHSU chapter meets monthly for programming, discussions, service projects, and social activities. Members also enjoy recognition at graduation through honor symbols, signifying their academic excellence and commitment to the field.
Political Science Club: Open to all students, the Political Science Club allows underclassmen and those not yet eligible for Pi Sigma Alpha to participate in similar activities without the honor status. The club meets concurrently with Pi Sigma Alpha, engaging in stimulating discussions, service projects, and social events. It’s a great way for students to get involved early in their academic careers.
Pre-Law Society: The Pre-Law Society is open to all majors and offers insights into the legal profession. Members learn about law school, the application process, and the day-to-day life of lawyers and judges. The society organizes visits to law schools and courts, hosts guest speakers from the legal field, and engages in service projects. This organization is ideal for students considering a future in law, providing them with the knowledge and connections to succeed.

Communication

Certificate
Bachelor's

On-Campus
Online

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