Certificate in Data-Driven Writing with AI and Analytics

Certificate

Certificate in Data-Driven Writing with AI and Analytics

Hours: 15 Online

About

The Certificate in Data-Driven Writing with AI and Analytics at Fort Hays State University combines courses from the Department of English and Modern Languages and the Department of Informatics to equip students with essential skills in data-driven writing, AI tools, and analytics. This innovative certificate prepares students to communicate complex data clearly to diverse audiences, enhancing their value across industries. The certificate offers flexibility by allowing courses to count toward major requirements. Students gain expertise in integrating writing, technology, and data presentation to succeed in today’s professional landscape.

Why pursue a Certificate in Data-Driven Writing with AI and Analytics at Fort Hays State University?

FHSU’s Certificate in Data-Driven Writing with AI and Analytics teaches students how to use AI and analytics to enhance their writing, making them valuable in data-driven industries. The certificate offers flexible course options that can count toward students’ majors and align with their career goals.

This unique certificate blends writing, technology, and analysis to prepare students for today’s data-driven world. Students will craft compelling data narratives for diverse audiences, gaining a competitive edge in fields like business, technology, and healthcare. Whether aiming for careers in analytics, marketing, or beyond, this certificate equips students with the skills and flexibility to succeed.

Who is this program for?

This certificate is designed for students and professionals looking to improve their skills in communicating complex data clearly and effectively. It is especially valuable for those pursuing careers in business, technology, marketing, and healthcare industries, where translating data into clear, compelling narratives is crucial. This certificate is ideal for:

Students interested in combining writing skills with technology and data analysis
Individuals looking to enhance their ability to communicate complex information clearly
Professionals aiming to improve data-driven storytelling and presentation design
Students from any major wanting to complement their degree with AI and analytics skills
Anyone pursuing a career in industries like business, technology, or healthcare, where data communication is key

Learning Outcomes

The Certificate in Data-Driven Writing with AI and Analytics equips students with key skills to communicate effectively in the era of big data and AI. Through focused coursework and hands-on learning, students gain a strong understanding of AI, big data, and analytics while developing clear, responsible writing skills. Students will confidently explain technical concepts, create audience-focused content, integrate data into writing, and use AI tools ethically, preparing them to excel as communicators in today’s data-driven world.

Articulate the Lexicon of Big Data, AI, and Analytics

Students will learn essential terminology and concepts related to big data, artificial intelligence, generative AI, and analytics in information technology. This foundation enables clear communication and confident engagement in discussions and projects involving these complex technologies.

Evaluate Audience and Purpose in Communication

Students will learn to assess and tailor their writing projects based on the audience and intended goals, ensuring clear, focused, and effective communication.

Demonstrate Professional Writing and Document Design

Students will learn to create clear, well-structured, and visually effective documents that meet industry standards for style, clarity, and readability.

Write with Embedded Data and Presentation Modalities

Students will learn to seamlessly incorporate data into their writing and use presentation tools like charts, graphs, and infographics. This skill enhances clarity and helps make complex information accessible to diverse audiences.

Demonstrate Ethical Use of Artificial Intelligence

Students will examine the ethical considerations of using AI in writing and data analysis. They will learn to use AI tools responsibly, ensuring their work upholds ethical standards and addresses issues like data privacy, bias, and accuracy.

Real-World Applications

Our Certificate in Data-Driven Writing with AI and Analytics prepares students for real-world success by teaching essential skills for today’s data-driven environments. This certificate aligns students’ career goals, focusing on practical topics like data-driven writing, artificial intelligence, and clear communication of analyses. Students learn to craft compelling, data-backed narratives and effectively use AI tools—skills highly valued in business, technology, healthcare, and marketing.

Emphasizing real-world application, the certificate includes collaborative projects that deepen students’ ability to present complex data to diverse audiences. This hands-on experience helps students understand the intersection of data, AI, and communication, preparing them to contribute immediately and excel in their chosen fields.

Stay Ahead of the Curve

The Certificate in Data-Driven Writing with AI and Analytics at FHSU is continuously updated to keep pace with rapid advances in technology, generative AI, and communication methods. The curriculum provides a strong foundational core, equipping students with the essential skills needed to excel in the evolving fields of data communication and AI. Faculty remain engaged in cutting-edge research, professional development, and industry conferences on data analytics, AI, and writing technologies.

This ongoing commitment ensures the certificate evolves with emerging trends. Course content is regularly refreshed to include the latest innovations in AI tools, big data, and data-driven storytelling, giving students up-to-date, relevant knowledge. As a result, students are well-prepared to meet today’s challenges and adapt to future developments in technology and communication.

Hands-on Activities

This certificate emphasizes hands-on learning that gives students valuable real-world experience in data-driven communication. Through project-based coursework, students can design assignments aligned with their academic or career goals, applying newly acquired skills to meaningful, personalized projects. This tailored approach ensures that learning is directly relevant to students’ future professions.

Experiential components, including internship opportunities, require students to apply their skills in business-oriented, client-based environments. These internships provide professional experience with real clients and projects involving data analysis, AI tools, and effective communication. This practical focus bridges classroom learning with workplace demands, ensuring students are well-prepared to succeed in data-driven fields.

What You’ll Learn:

Master the terminology and concepts of big data, AI, and analytics
Design audience-focused communication strategies for diverse professional contexts
Integrate data into written narratives and create compelling visual presentations
Apply professional writing and document design best practices to enhance clarity and impact
Navigate the ethical implications of using AI tools in writing and data analysis

How You’ll Learn:

Coursework in big data writing, AI, and analytics
Hands-on experience with data-driven communication strategies
Internships focused on business-centric and client-based environments
Real-world application of AI tools in writing and data analysis
Collaborative projects designed to enhance data presentation and storytelling skills

Courses

The Certificate in Data-Driven Writing with AI and Analytics is designed to equip students from any academic background with essential skills for today’s data-driven landscape. The curriculum blends advanced writing techniques with foundational knowledge in business technologies, emphasizing how to communicate complex ideas clearly through data and visual presentation.

ENG 602: Topics in Writing (Big Data Writing)

In this course, students are introduced to big-data writing and best practices for storytelling with data; this class focuses on the concepts and precision required for effective, data-driven document design and presentation.

INF 304: Management Information Systems

In this course, students will cover the role and management of information systems in organizations. Topics include hardware, software, data, procedures, security, ethics, and an introduction to artificial intelligence, data analytics, and data visualization. Students will gain essential knowledge for using information systems in their careers and daily lives.

INF 330: Business Intelligence

This course offers conceptual and practical knowledge in using data to support business decision-making. Students will gain hands-on experience with Business Intelligence (BI) tools and technologies while applying design principles to create effective solutions for real-world business challenges.

Discover the full Certificate in Data-Driven Writing with AI and Analytics course listing by visiting the Academic Catalog.

Career Prospects

Students gain the skills needed to thrive in today’s data-driven world, positioning them for promising careers across a variety of industries. They learn to support data-informed decision-making, craft clear AI-driven narratives, and contribute to business strategies through actionable insights. This certificate provides a competitive advantage in fields that rely heavily on technology, analytics, and effective data communication.

Data Analyst

Data analysts interpret and analyze complex data sets to inform business decisions. This role requires strong analytical skills, proficiency with data visualization tools, and the ability to communicate insights clearly to technical and non-technical audiences.

AI Communication Specialist

AI communication specialists translate complex AI concepts into clear, accessible content for diverse audiences. This role combines writing skills with AI knowledge to explain technologies effectively.

Business Intelligence Specialist

Business intelligence specialists leverage data and analytics to provide insights that drive strategic business decisions. This career involves designing reports, creating visualizations, and presenting findings that support organizational goals.

Marketing Analyst

Marketing analysts use data to craft targeted campaigns and evaluate their effectiveness. This role requires a blend of analytical thinking, creative content creation, and an understanding of market trends.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,975.75* (online) per semester.

*Estimated cost based on 15 credit hours at the FHSU Online Undergrad tuition rate ($265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

Fort Hays State University offers related programs that complement the Certificate in Data-Driven Writing with AI and Analytics. These options allow students to broaden their skills in data communication, AI, and writing, helping them tailor their education to specific career goals.

FAQ

How can I transition into an AI or data communication career without a technical background?

The Certificate in Data-Driven Writing with AI and Analytics is designed to be accessible to students from any academic background. It provides a clear, practical introduction to the fundamentals of AI and data communication, offering a solid foundation for building expertise. Through a combination of theory and hands-on experience, students gain the skills needed to confidently pursue careers in AI and data-driven communication, even without prior technical training.

How does the Certificate in Data-Driven Writing with AI and Analytics adapt to changes in AI and data communication trends?

The curriculum is designed to be flexible and responsive to the rapidly evolving fields of AI and data communication. Faculty regularly update course content to reflect the latest technologies, tools, and industry practices. This ensures that students gain relevant, up-to-date skills that align with current trends and prepare them to adapt and thrive in a constantly changing professional landscape.

How can I determine which AI and data communication emerging areas are right for me?

The Certificate in Data-Driven Writing with AI and Analytics offers exposure to a range of topics across AI and data communication, helping you explore different areas and discover what best matches your interests and career goals. Faculty and academic advisors are also available to offer personalized guidance and support, helping you make informed decisions about your educational and professional path.

How can I tailor the certificate to align with my career goals?

This certificate offers flexibility, allowing you to choose courses and projects that align with your specific interests and career aspirations. Faculty members can guide and help customize assignments or projects, ensuring your learning experience is tailored to support your professional objectives.

What support is available throughout the certificate?

Faculty provide personalized guidance through advising sessions and tailored coursework. This certificate is designed to accommodate diverse learning needs, offering resources to ensure every student has the support necessary to achieve their goals.

Information about the Department of English and Modern Languages

The Department of English and Modern Languages at FHSU offers students a robust education that blends critical thinking, writing versatility, and foreign language proficiency. With degrees in English and Modern Languages, students can choose concentrations in teaching, writing, literature, or foreign languages. The department's programs are designed to equip students with the adaptability, creativity, and leadership skills necessary to excel in various career fields. Whether you aim to pursue a career in education, business, or international relations, the combination of literary knowledge and language fluency will enhance your marketability in an increasingly globalized world.

Students in this department have the opportunity to engage in unique extracurricular activities, including service-learning projects, working on award-winning publications, and participating in language and cultural events. The department's dual-degree options, such as Nursing/Spanish and Business/Spanish, provide additional flexibility and broaden career opportunities. With dedicated faculty and a supportive learning environment, students will gain the essential skills to thrive in their chosen fields and contribute meaningfully to their communities and beyond.

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