Bachelor of Fine Arts in Art (Graphic Design)

Hours: 120 On-Campus

About

The Bachelor of Fine Arts in Art (Graphic Design) program at Fort Hays State University integrates creativity, conceptual thinking, and technical expertise to effectively communicate information and ideas to diverse audiences. Students engage in hands-on learning through studio work, projects, and internships, gaining practical experience that prepares them for a variety of careers within the design industry. The program prioritizes both artistic development and real-world application, ensuring that graduates are well-equipped to meet the evolving demands of the field.

Why pursue a Bachelor of Fine Arts in Art (Graphic Design) at Fort Hays State University?

Students benefit from 24-hour access to cutting-edge studios and labs, providing convenient opportunities to develop and refine their projects. The curriculum focuses on cultivating conceptual thinking, problem-solving, and critical analysis skills, ensuring that graduates are not only technically proficient but also innovative and strategic in their approach.

A key strength of FHSU’s BFA in Art (Graphic Design) program lies in its strong industry connections and the demonstrated success of its alumni, who regularly secure competitive positions and make significant contributions across the design field.

Who is this program for?

This program is designed for individuals aiming to enhance their technical skills, strengthen their conceptual thinking, and cultivate innovative design approaches. It is especially suited for:

Aspiring graphic designers
Creative professionals seeking formal education in design
Students interested in visual communication
Individuals aiming for a career in branding and digital media
Those passionate about typography and visual arts

Learning Outcomes

The Bachelor of Fine Arts in Art (Graphic Design) program is designed to cultivate well-rounded, highly skilled professionals prepared to succeed in the design industry. Students develop critical and conceptual thinking abilities, tackle complex design challenges, and communicate effectively through visual media.

Develop and Articulate a Coherent Project Plan

Students learn to develop well-structured project plans that align with their artistic vision and professional objectives. Emphasis is placed on the importance of clear planning as a foundation for effective project management and successful execution within the design industry.

Construct Creative Work Demonstrating Technical Mastery

Graduates will create original works that reflect a high level of technical proficiency across a range of media and design techniques. This technical mastery enables them to effectively realize their creative vision while meeting professional industry standards and client expectations.

Compare and Contrast Work in Contemporary and Historic Contexts

The program encourages students to critically examine their work within the broader framework of art history and contemporary design. By comparing and contrasting their creations with both historical and modern examples, students develop a deeper understanding of design trends, cultural influences, and the evolution of visual communication.

Compose and Pursue Coherent Artistic/Intellectual Goals

Graduates will learn to define and pursue clear artistic and intellectual objectives that are reflected in the quality and intent of their work. Establishing well-defined goals enables them to create cohesive, purposeful designs that effectively engage audiences and meet client expectations.

Real-World Applications

Students participate in studio courses that involve hands-on projects using a variety of materials and technologies, providing them with essential technical skills and practical experience. Internships—often made possible through the program’s strong industry connections—allow students to apply their classroom learning in real-world settings and gain valuable insight into the professional design landscape. The program also supports career readiness through professional development opportunities, including networking events, career services, and membership in organizations such as AIGA.

Stay Ahead of the Curve

The curriculum incorporates training in advanced software and digital fabrication techniques, with a strong emphasis on sustainable design practices. A global perspective and interdisciplinary approach further enrich the learning experience, preparing students to engage with and contribute to the ever-evolving design landscape.

Courses focus on conceptual and critical thinking, as well as adaptability—key skills that enable students to remain relevant and responsive in a rapidly changing industry.

Hands-on Activities

Fort Hays State University’s BFA in Art (Graphic Design) program places a strong emphasis on experiential learning through hands-on activities. Students engage in extensive studio work, applying theoretical knowledge to practical design challenges. The curriculum also encourages collaboration through group projects, helping students develop the ability to work effectively in diverse team environments.

Internships and real-world projects are a core component of the program, offering students valuable industry experience. These opportunities, often made possible through the program’s strong connections with leading design firms and agencies, provide practical, on-the-job training in professional settings. In addition, students regularly exhibit their work and receive feedback from faculty and peers, further supporting their artistic growth and professional development.

What You’ll Learn:

Conceptual thinking
Visual communication skills
Branding and typography
Digital media design
Technical proficiency

How You’ll Learn:

Studio-based projects
Collaborative work
Industry-standard software training
Real-world design challenges
Hands-on internships

Courses

The core curriculum establishes a strong foundation in drawing, two- and three-dimensional design, and art history, equipping students with essential visual and conceptual skills. This foundational training helps students develop a broad understanding of artistic principles and the historical context of visual art, from ancient to contemporary periods.

Building on this base, the program offers specialized instruction across key areas of graphic design, including typography, branding, and digital media. These advanced studies provide a comprehensive view of the field, preparing students to work across a range of platforms—from traditional print to modern digital environments.

ART 243: Graphic Design I

An introduction to graphic design focusing on the foundation of design through design principles and elements, including methods of research, idea generation, and image making. Topics over conceptual thinking and creative problem solving, application of design principles in communication, basic layout principles, use of typography and visual communication in different forms of graphic design and advertising. A focus will be placed on the process of defining problems, gathering information, and formulating clear, powerful, and persuasive visual concepts. Basic operating systems of Macintosh computers and the Adobe Illustrator program will be demonstrated.

ART 348: Typography I

This course introduces the discipline, function, and tradition of typography as it relates to visual communication. Exploration of typographic form and manipulation of variables that affect content, stressing the importance of typographic composition as an integral component of visual communication. Projects examine both fundamental and advanced structures of typographic form, space, grid structures, sequence, and visual and informational hierarchy as they relate to print and packaging. The history of typography, anatomy, and structure of letterforms and the development of hand lettering skills will also be integral components of the class.

ART 349: Introduction to Animation

An exploration of the history of animation. Projects will focus on the development of skills in various traditional, accessible forms of animation.

Discover the full Bachelor of Fine Arts in Art (Graphic Design) by visiting the Academic Catalog.

Career Prospects

Graduates of the program are well-prepared for a wide range of career opportunities in the design industry. The program’s strong reputation, combined with its focus on practical training and creative development, equips students with the skills and experience needed to thrive in competitive professional environments. As a result, graduates are highly competitive and frequently secure in-demand roles across various design disciplines.

Graphic Designer

Graduates often secure positions at leading design firms nationwide, working on high-profile projects that shape branding, advertising, and visual communication. They collaborate closely with designers, clients, and stakeholders to create visually compelling solutions.

Art Director in Advertising Agencies

Many alumni advance to art director roles at top agencies such as Leo Burnett. In these positions, they lead creative projects, manage design teams, and ensure visual elements align with clients’ brand identities and marketing objectives.

Motion Designer/Animator

Graduates with motion design skills work in animation studios and media companies, creating dynamic content for television, film, and digital platforms. They use software like Adobe After Effects and Cinema 4D to produce animations and visual effects that enhance storytelling and engage audiences.

Branding Specialist

Graduates skilled in branding help businesses develop and manage their visual identity and marketing materials. They create cohesive brand experiences through logo design, packaging, promotional content, and digital assets, shaping how target audiences perceive a brand.

Freelance Designer

Some graduates launch their own studios, offering freelance services to a diverse client base. They enjoy flexibility, working on projects ranging from print and digital media to environmental design and illustration.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) per semester.

*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

Fort Hays State University’s BFA in Art (Graphic Design) is complemented by several related programs within the School of Visual and Performing Arts and other departments. These programs offer additional skills and knowledge that enhance career prospects in graphic design:

FAQ

What career options are available with a BFA in Art (Graphic Design)?

Career options include positions as graphic designers, art directors, motion designers, branding specialists, and freelance designers. Graduates often find employment at top design firms, advertising agencies, and media companies or start their own successful studios.

How much money can students make with a career in graphic design?

Starting salaries for graphic designers typically range from $40,000 - $65,000 per year, with the potential for higher earnings as experience and reputation grow. Career advancement can lead to higher positions, such as art director or creative director, significantly increasing earning potential.

Are internships available, and how can they be found?

Internships are available through the program's network of design firms and agencies. Students can find opportunities with the help of faculty, career services, and professional organizations like AIGA. These internships provide practical experience and industry connections.

What kind of computer and software is needed?

Experts recommend an Apple computer with high processing power and professional design software such as Adobe Creative Suite for coursework and professional work. Access to industry-standard tools ensures students are well-prepared for the demands of the design industry.

What sets Fort Hays State University’s BFA in Art (Graphic Design) program apart from other similar programs?

The BFA in Art (Graphic Design) program offers unique advantages, such as 24-hour access to state-of-the-art studios, highly accessible faculty, and a strong emphasis on hands-on learning. The program's national recognition and the success of its alumni in securing positions at top design firms further set it apart.

Information about the School of Visual and Performing Arts

At FHSU’s School of Visual and Performing Arts, creativity thrives in a supportive and passionate community. Our programs in Art, Design, Music, and Theatre offer students the opportunity to develop their talents and prepare for rewarding careers in the arts. Whether you aspire to create visual masterpieces, perform on stage, or educate the next generation, our expert faculty provides hands-on learning experiences that inspire and challenge you.

With access to state-of-the-art facilities and personalized mentorship, you’ll gain the skills and confidence needed to excel in your chosen field. From local exhibitions and major performances to internships and professional development opportunities, our programs equip you with the tools to make your mark in the world of visual and performing arts.

Student Organizations

While earning your degree is your primary goal, college offers much more than just attending classes. Get involved in extracurricular activities that help you develop leadership skills, learn more about your chosen career, and make a difference in your community.

American Institute of Graphic Artists (AIGA): Connect with industry professionals and fellow graphic design students, attend conferences, and expand your network.
Arts for Social Change: Use art as a catalyst for positive social change through lectures, workshops, and public events.
Ceramica Clay Club (CCC): Participate in ceramic workshops, art events, and interdisciplinary projects that spread art into the community.
FHSU Theater: Dive into acting, writing, and directing through performances and peer education programs.
Fe Sculpture Club: Explore metalworking and host art events both on campus and in the community.
Interior Design Student Organization (IDSA): Prepare for a career in interior design through networking, field trips, and professional development.
Creative Arts Society (CAS): Enhance diversity and culture through guest-artist lectures, workshops, and community art projects.
Collaborative Art Project (CAP): The Collaborative Art Project is a collaboration between Amy Schmierbach, professor of art at Fort Hays State University, students of FHSU, and Developmental Services of Northwest Kansas. Schmierbach and students are providing workshops to the DSNWK individuals to provide structured art experiences centered around weaving, drawing, and photography. The goal of this project is to expand the arts in the Hays community to help reach more individuals, specifically creating more opportunities in the arts.
Art Eaters Art History Club: The Art Eaters Art History Club is a community dedicated to fostering a deep appreciation and understanding of art across cultures and throughout history. Open to all, regardless of expertise, the club provides opportunities for members to explore art movements, artists, and forms through lectures, gallery visits, workshops, and discussions. With a mission to inspire creativity, critical thinking, and a lifelong love of the arts, the club also connects members with key figures in the art world and helps develop valuable skills like curation. Through collaboration and dialogue, we cultivate a deeper understanding of art’s cultural significance.
Tiger Marching Band: This group is open to all students who enjoy marching band and want to be a part of the Tiger Marching Band tradition.
Pep Band: The FHSU pep band provides musical entertainment for FHSU Basketball games. Open to all students.
Collegiate National Association for Music Education (CNAfME): This student organization is dedicated to developing music education professionals, including workshops, training, field experiences, and annual participation in the Kansas Music Educators Association state conference in Wichita.
Student National Association of Teachers of Singing (S-NATS): Vocalists participate in workshops, trainings, and attendance at the regional NATS workshop and competition each fall.
Music Theatre: Participate in a fully-realized stage production produced each year, from a stage role to back-stage positions and technical support.

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