Minor in Public Relations and Advertising
Hours: 21 On-Campus Online
About
The Minor in Public Relations and Advertising at Fort Hays State University helps students develop strategic communication skills to influence public opinion effectively. The program complements students' significant fields of study by teaching them how to communicate with various audiences, including consumers, stakeholders, and the public.
Through a comprehensive curriculum, students gain expertise in public relations, advertising, and media. The program covers essential topics like organizational communication, strategic writing, and visual design, making it an excellent choice for students who want to enhance their communication abilities in a professional setting.
Why pursue a Minor in Public Relations and Advertising at Fort Hays State University?
Our Minor in Public Relations and Advertising program allows students to enhance their communication skills while tailoring their education to complement their major field. The program focuses on helping students learn how to influence public attitudes, beliefs, and behaviors—essential skills in any industry.
Our flexible program offers on-campus and online options to fit students' schedules. The minor equips you with practical writing, visual communication, and strategic thinking skills, whether you plan to work in corporate communication, non-profit organizations, or creative industries.
Who is this program for?
The Minor in Public Relations and Advertising is ideal for students who want to enhance their strategic communication skills and complement their major with practical public relations and advertising knowledge. It is for creative students who enjoy problem-solving and are interested in media and communication.
- Students interested in marketing, advertising, and PR
- Business majors seeking to enhance communication skills
- Media studies students wanting practical experience
- Communication majors specializing in strategic communication
- Future professionals in corporate or non-profit communication roles
Learning Outcomes
The Minor in Public Relations and Advertising provides students with a comprehensive skill set in strategic communication, media technologies, and public relations ethics.
Master Strategic Communication Skills
Students will learn to develop and execute public relations and advertising strategies that target specific audiences and achieve measurable objectives. Through strategic writing and campaign development coursework, students will acquire the skills to craft compelling messages across multiple media platforms.
Develop Proficiency in Media Technologies
Students will gain hands-on experience with the latest media technologies, including digital content creation and visual design. Courses like Visual and Creative Design ensure students can use industry-standard tools to create impactful visual communication.
Enhance Critical Thinking and Ethical Understanding
A vital component of the program is developing students' ability to think critically about the messages they create, and the ethical considerations involved in public communication. Courses on media ethics and organizational communication focus on understanding communicators' social and moral responsibilities.
Prepare for Diverse Communication Challenges
The program prepares students to apply their skills in various industries, from corporate communication to non-profit advocacy. Students graduate with the ability to effectively engage with diverse audiences and address communication challenges creatively and strategically.
Real-World Applications
Students pursuing the Minor in Public Relations and Advertising will develop skills directly applicable to real-world communication challenges. They will learn to handle modern communication roles' dynamic and fast-paced nature by tailoring messages for diverse audiences and utilizing media technologies.
The program emphasizes hands-on projects, such as developing campaigns for businesses or nonprofits, ensuring that students graduate with a portfolio of work and practical experience to enhance their job prospects.
Stay Ahead of the Curve
Fort Hays State University's Minor in Public Relations and Advertising integrates the latest trends in media and communication into its curriculum. From evolving media technologies to digital communication strategies, the program exposes students to the tools and methods shaping the future of public relations and advertising.
Additionally, the program teaches critical thinking and adaptability, preparing students to anticipate and react to emerging trends. Courses in visual and creative design, alongside strategic writing, ensure that students understand both the creative and analytical sides of communication. With a foundation in both digital and traditional media, students stay competitive in an increasingly digital world.
Hands-on Activities
Experiential learning is a cornerstone of the Minor in Public Relations and Advertising. Students have multiple opportunities to participate in applied activities such as creating real-world public relations campaigns, crafting strategic media content, and designing advertising visuals.
These projects not only develop technical skills but also foster a sense of professionalism and confidence, ensuring students meet the demands of the communication industry upon graduation.
What You’ll Learn:
- Fundamentals of media and society
- Strategic writing for public relations
- Organizational communication principles
- Visual and creative design techniques
- Media technologies application
How You’ll Learn:
- Interactive media courses
- Public relations and advertising campaigns
- Practical writing assignments
- Visual communication projects
- Ethical communication practices
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.
*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
The Minor in Public Relations and Advertising complements several other programs offered at Fort Hays State University. Students interested in this minor may also enjoy exploring related fields that enhance their understanding of communication and media.
Information about the Department of Communication Studies, Law, and Political Science
The Department of Communication Studies, Law, and Political Science at FHSU offers a dynamic and engaging educational experience designed to prepare students for successful careers in various fields of communication, political science, and law. Whether you’re passionate about storytelling, inspiring others through news or entertainment, or driving change through political understanding, our programs provide the skills and knowledge needed to excel. With a strong emphasis on both theoretical learning and practical application, you will have the opportunity to engage in hands-on experiences, from service-learning projects and internships to participating in our state-of-the-art Institute for New Media Studies. Our dedicated faculty brings real-world expertise to the classroom, ensuring that you are well-equipped to navigate the complexities of your chosen career path.
In our department, small class sizes and personalized advising mean you’ll receive individualized attention throughout your academic journey. Our programs are designed to develop your ability to communicate effectively, understand diverse cultures, and engage with current media technologies. Whether your goal is to work in advertising, public relations, political management, or law, you’ll graduate ready to make a meaningful impact. Our alumni network spans various industries, offering valuable connections that can help launch your career. At FHSU, you will not only gain an education but also the experience and confidence to lead in your chosen field.