Bachelor of Business Administration Degree with a Major in Marketing
Marketing is about being an advocate for the customer and providing the customer's voice to the rest of the company. It is both a science and an art - great marketing is systematic and analytic (like analyzing marketing research or describing and selecting customer segments) but is also creative (like creating a compelling ad or writing great content for social media). Marketers develop, promote, and price products and decide where to sell those products to create long-term relationships with customers.
To graduate with a B.B.A. Degree with a Major in Marketing, you must complete the following:
Marketing Degree Program Checklist - Downloadable PDF
Program Summary Credit Hours
| Requirements | Credit Hours |
|---|---|
| General Education | 34 |
| College of Business Core | 27 |
| Marketing Core | 18 |
| Marketing Electives | 12 |
| Free Electives - including a 1 hour Freshman Seminar Course | 29 |
| Total Credit Hours | 120 |
General Education Cognates
| Course Code | Course Number | Credit Hours |
|---|---|---|
| ECON 201 | Principles of Economics: Microeconomics | 3 |
| ECON 202 | Principles of Economics: Macroeconomics | 3 |
| MATH 250 | Elements of Statistics | 3 |
| MATH 331 OR MATH 234 |
Calculus Methods OR Analytic Geometry & Calculus I |
3 5 |
In addition to requirements specific to the student’s Marketing degree, FHSU requires every student to demonstrate foundational skills and perspectives that allow graduates to understand the relationship of their chosen field with other fields and society. The "General Education Cognates" section specifies 12 hours that must be completed within the FHSU general education program.
College of Business Core - 27 Hours
| Course Code | Course Name | Credit Hours |
|---|---|---|
| ACCT 203 | Principles of Accounting I | 3 |
| ACCT 204 | Principles of Accounting II | 3 |
| BCOM 301 | Strategic Business Communication | 3 |
| FIN 305 | Managerial Finance | 3 |
| GBUS 204 | Business Law I | 3 |
| MGT 301 | Management Principles | 3 |
| MGT 602 | Production and Operations Management | 3 |
| MGT 650 | Business Policy | 3 |
| MKT 301 | Marketing Principles | 3 |
Marketing Core - 18 Hours
| Course Code | Course Name | Credit Hours |
|---|---|---|
| MKT 302 | Strategic Selling | 3 |
| MKT 601 | Consumer Behavior | 3 |
| MKT 604 | Marketing Research | 3 |
| MKT 606 | Global Marketing | 3 |
| MKT 610 | Social Media Marketing | 3 |
| MKT 650 | Marketing Strategy | 3 |
Marketing Electives - 12 Hours
| Course Code | Course Name | Credit Hours |
|---|---|---|
| MKT 400 | Marketing Internship | 3 |
| MKT 402 | Sales Management | 3 |
| MKT 403 | Retail Management | 3 |
| MKT 603 | Customer Service and Relationship Management | 3 |
| MKT 607 | Business-to-Business Marketing | 3 |
| MKT 609 | Digital Marketing | 3 |
| MKT 611 | Social Media Marketing Content and Analytics | 3 |
| MKT 673a | Special Topics in Marketing: Sales and Service Technology (offered on occasion) | 1-3 |
| MKT 673b | Special Topics in Marketing: Marketing Analytics (offered on occasion) | 1-3 |
| MKT 673c | Special Topics in Marketing: Sport Marketing Strategy (offered on occasion) | 1-3 |
Free Electives - 29 Hours
Ask your Advisor about earning a Minor or Certificate!
Earn a Minor
Some Recommendations: (others are possible)
Business Communication (21 hrs)
Tourism & Hospitality Management (21 hrs)
Entrepreneurship (21 hrs)
Web Development (21 hrs)
Leadership Studies (21 hrs)
Full List of Minors
Earn a Certificate
Some Recommendations: (others are possible)
Social Media Marketing (12 hrs)
Basic Graphic Design (9 hrs)
Tourism & Hospitality Marketing (12 hrs)
Front End Web Development (15 hrs)
Tourism & Hospitality Management (12 hrs)
Full List of Certificates