Certificate in Social Media Marketing
Hours: 12 On-Campus Online
About
Fort Hays State University’s Certificate in Social Media Marketing is designed for students outside the field of marketing who wish to develop essential skills for success in today’s digital environment. This certificate equips individuals with the tools needed to effectively promote their work, brand, or business, making it a valuable asset for both academic and professional growth. The curriculum consists of four courses that introduce the core principles of marketing, digital marketing, and social media marketing.
Why pursue a Certificate in Social Media Marketing at Fort Hays State University?
The Certificate in Social Media Marketing provides non-marketing majors with a valuable opportunity to gain essential digital marketing skills that are immediately applicable across a range of professional fields. Designed to complement majors such as graphic design, communication, and agricultural business, this certificate allows students to strengthen their primary area of study with in-demand marketing knowledge. The quality of instruction and thoughtfully designed curriculum reflect FHSU’s commitment to delivering education that meets current industry standards.
Who is this program for?
Students seeking to strengthen their digital marketing skills, especially those majoring in non-marketing fields, can benefit from the Certificate in Social Media Marketing.
- Students pursuing majors including, but not limited to, graphic design, art, communication, or agricultural business
- Professionals looking to expand their knowledge of social media marketing
- Individuals interested in managing their own business or personal brand
- Students who want to complement their major with practical marketing skills
- Those seeking a flexible, accessible certificate that fits their busy schedules
Real-World Applications
Instructors may assign projects such as developing a social media marketing strategy for a small business, creating content calendars, or analyzing campaign performance using analytics tools. The Certificate in Social Media Marketing emphasizes experiential learning, allowing students to apply their skills to projects aligned with their primary field of study. For example, a communication major might use social media marketing expertise to manage a public relations campaign, while a graphic design student could focus on producing visually engaging content for social media platforms.
Stay Ahead of the Curve
In today’s fast-paced digital marketing landscape, staying ahead of the curve is essential. The Certificate in Social Media Marketing at Fort Hays State University equips students with practical skills and strategic insights needed to succeed in this dynamic field.
The certificate builds a strong foundation in current tools and techniques while emphasizing the importance of lifelong learning and adaptability. Students are encouraged to stay informed about emerging trends and continually refine their expertise to maintain a competitive edge in the evolving world of digital marketing.
Hands-on Activities
Each course within the certificate incorporates practical assignments that challenge students to apply their knowledge to real-world situations. Examples include developing social media content strategies, creating digital advertisements, and analyzing social media metrics using advanced analytics tools.
Beyond individual tasks, the certificate also provides opportunities for collaborative projects, enabling students to work in teams to address complex marketing challenges. Students complete the certificate with a strong portfolio showcasing their ability to plan, manage, and execute effective social media marketing campaigns, making them highly attractive candidates to potential employers.
What You’ll Learn:
- Social media marketing fundamentals
- Strategic web design principles
- Target marketing and branding basics
- Social media analytics tools
- Content marketing best practices
- Digital advertising strategies
How You’ll Learn:
- Engage in real-world projects
- Learn from industry-experienced professors
- Participate in hands-on simulations
- Apply concepts in your current field of study
- Gain skills in digital advertising and search engine optimization (SEO)
- Develop content marketing strategies
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,444.76* (on-campus) or $3,180.60* (online) per semester.
*Estimated cost based on 12 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
Students interested in the Certificate in Social Media Marketing may also explore related programs offered by the Department of Applied Business Studies and other departments, such as:
- Certificate in Marketing
- Certificate in Business Development and Sales
- Certificate in Basic Graphic Design
- Minor in Public Relations and Advertising
- Certificate in Agricultural Business
Information about the Department of Applied Business Studies
The Department of Applied Business Studies at FHSU is dedicated to preparing students for successful careers in business by aligning individual strengths and goals with the evolving needs of the global marketplace. Whether pursuing a degree on-campus or online, students benefit from programs that emphasize practical business knowledge, real-world case studies, and forward-thinking decision-making skills essential for today’s dynamic business environment.
The department offers a diverse range of academic pathways, including business education, marketing, and tourism and hospitality management. Its immersive curriculum, delivered by faculty who remain actively engaged with current industry trends, equips students with the knowledge and hands-on experience needed to succeed across a variety of sectors, from local enterprises to international organizations. FHSU graduates are consistently in high demand, reflected in strong job placement rates and a network of successful alumni.