Sport Administration

The M.S. in Health and Human Performance (Sport Administration) provides a strong foundation in sports management, leadership, and strategic decision-making. Through a combination of core courses and electives, the program blends theoretical knowledge with practical experience to prepare students for leadership roles in the sports industry.

The flexible curriculum allows students to customize their studies to align with specific career goals in areas such as athletic management, event planning, and sports marketing. Key courses include:

HHP 655G: Sport Planning and Promotion

This course explores strategies and techniques for meeting consumer needs in the sports industry. Topics include the uniqueness of sports marketing, key segments of the sports industry, market research and segmentation, and data-driven marketing strategies. Students will also learn how to develop effective sponsorship and endorsement packages.

HHP 800: Administration in Health and Human Performance

This course examines administrative processes in physical education and athletics, focusing on current practices and their application at all interscholastic and intercollegiate settings. Students will gain the knowledge and skills to manage sports programs in educational environments effectively.

HHP 875: Graduate Seminar

This course offers graduate students the opportunity for an in-depth exploration of contemporary topics guided by experienced and qualified faculty. It provides a rigorous academic environment where students engage with advanced concepts, research, and current trends in the field, fostering critical thinking and scholarly development.

Discover the full Master of Science in Health and Human Performance (Sport Administration) course listing by visiting the Academic Catalog.

Graduates are prepared for a wide range of career opportunities across the sport and recreation industries. They apply their skills in management, marketing, and strategic decision-making to drive success in various professional settings. Potential career paths include:

College Athletics Administration

College athletics administration manages athletic departments or teams at the collegiate level. In these roles, they oversee operations, staffing, event planning, and compliance, while helping to shape student-athlete experiences and foster a strong sports culture.

High School Athletics Director

High school athletics directors are responsible for managing sports programs, including budgets, schedules, and coaching staff. Many graduates pursue this role to promote student-athlete development and ensure the smooth operation of athletic programs, supporting youth engagement and participation in sports.

Professional Sports Teams

Graduates frequently pursue careers with professional sports organizations in roles such as operations manager, marketing director, or event coordinator. In these positions, they manage team logistics, fan engagement, and sponsorships, gaining valuable experience within major leagues and high-profile events.

Recreation and Parks Management

Recreation and parks management work with recreation commissions and community sports organizations. In these roles, they organize activities, leagues, and fitness programs, while promoting wellness and overseeing the management of public sports facilities within local communities.

Private and Public Fitness Centers

Graduates often pursue roles in private or public fitness centers as fitness managers, wellness coordinators, or program directors. They are responsible for designing programs, managing operations, and promoting healthy lifestyles, thereby making a direct impact on individual health and wellness.

The Master of Science in Health and Human Performance (Sport Administration) welcomes applicants committed to advancing their expertise and careers in sports administration. The program seeks candidates with a strong academic background, relevant experience, and a clear professional vision. Admission requires meeting the following criteria:

Academic Achievement

Applicants must possess a bachelor's degree in health and human performance or a related field or have completed at least 18 undergraduate credit hours in relevant coursework (excluding service courses). A minimum GPA of 2.5 in the last 60 credit hours of the bachelor’s degree is required to demonstrate academic readiness for graduate-level study.

Letters of Recommendation

Applicants must submit three letters of recommendation, ideally from academic advisors, professors, or professional references familiar with their qualifications. These letters should offer insight into the applicant’s academic abilities, character, and potential for success in graduate studies.