Bachelor of Business Administration Degree with a Major in Marketing
Marketing is about being an advocate for the customer and providing the customer's voice to the rest of the company. It is both a science and an art - great marketing is systematic and analytic (like analyzing marketing research or describing and selecting customer segments) but is also creative (like creating a compelling ad or writing great content for social media). Marketers develop, promote, and price products and decide where to sell those products to create long-term relationships with customers.
The information below only highlights the course requirements for the BBA core, the Marketing major core, and Marketing and Marketing-related electives. Please refer to the FHSU course catalog for a complete description of degree requirements for the BBA in Marketing. Bachelor of Business Administration majors planning to register in upper-division business core courses (numbered 300 and above) must satisfy the following requirements: (1) achieve junior standing by completing a minimum of 60 semester hours; and (2) complete 10 specific courses with at least a GPA of 2.25: ACCT 203, ACCT 204, ECON 201, ECON 202, ENG 101, ENG 102, COMM 100, INF 101, MATH 110, and MATH 250.
To graduate with a B.B.A. Degree with a Major in Marketing, you must complete the following:
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Program Summary Credit Hours
General Education Requirements (34 Credit Hours)
College of Business Core (27 Credit Hours)
Marketing Core (18 Credit Hours)
Marketing Electives (12 Credit Hours)
Free Electives (29 Credit Hours - including a 1-hour Freshman Seminar course)
Total 120 Credit Hours
College of Business Core - 27 Hours
ACCT 203 Principles of Accounting I
ACCT 204 Principles of Accounting II
BCOM 301 Strategic Business Communication
FIN 305 Managerial Finance
GBUS 204 Business Law I
MGT 301 Management Principles
MGT 602 Production and Operations Management
MGT 650 Business Policy
MKT 301 Marketing Principles
Marketing Core - 18 Hours
MKT 302 Strategic Selling
MKT 601 Consumer Behavior
MKT 604 Marketing Research
MKT 606 International Marketing MKT 610 Social Media Marketing
MKT 650 Marketing Strategy
Free Electives - 29 Hours
BCOM 210 Introduction to Professional Development
BCOM 400 Global Business Communication
COMM 348 Introduction to Public Relations and Advertising
COMM 414 Business and Professional Speaking
COMM 601 Persuasion
ENTR 301 Introduction to Entrepreneurship
ENTR 350 Opportunity Development and Creativity
ENTR 401 Opportunity Evaluation
ENTR 605 New Venture Creation
LDRS 300 Introduction to Leadership Concepts
LDRS 302 Introduction to Leadership Behavior
LDRS 310 Field Work in Leadership Studies MGT 101 Introduction to Business
MGT 475 Business, Society, and Ethics
MGT 606 International Business
THM 621 Tourism and Hospitality Marketing
Marketing Electives - 12 Hours
MKT 400 Marketing Internship
MKT 402 Sales Management MKT 403 Retail Management
MKT 602 Integrated Marketing Communications
MKT 607 Business-to-Business Marketing
MKT 609 Strategic Electronic Marketing
MKT 611 Social Media Marketing Content and Analytics
MKT 673 Sales and Service Technology
MKT 673 Marketing Analytics MKT 673 Sport Marketing Strategy
General Education Cognates
ECON 201 Principles of Economics: Micro
ECON 202 Principles of Econ.: Macro
MATH 250 Elements of Statistics
MATH 331 Calculus Methods OR MATH 234 Analytic Geometry & Calculus I
In addition to requirements specific to the student’s Marketing degree, FHSU requires every student to demonstrate foundational skills and perspectives that allow graduates to understand the relationship of their chosen field with other fields and society. The "General Education Cognates" section specifies 12 hours that must be completed within the FHSU general education program.