Instagram Marketing
Not currently scheduled.
Overview
Instagram has evolved from selfies, pets, and pictures of food to a highly-targeted, visual marketing platform for your organization that provides opportunities for you to build a loyal audience that grows with your business. In this workshop, we will discuss why Instagram is a powerful marketing tool and how it has transformed into a full-on marketing platform. You will learn how to most effectively use Instagram, including developing posts, stories, captivating visuals, and strategies to grow a following. We will discuss some of the latest features it has to offer organizations, such as shoppable posts, Instagram Stories, and IGTV. We will discuss how to develop a content strategy and you will learn when to post, as well as how to get engagement, write captions and hashtags, and take great photos for Instagram. Finally, we will cover the basics of selling and advertising on Instagram, as well as using analytics to understand how you are doing. The workshop will include activities to practice what you learn!
Learning Outcomes
- The essentials of an Instagram marketing strategy
- The components of an effective Instagram presence, including captivating visuals, stories, video, and IGTV
- Strategies to grow an Instagram following
- Ways to take great photos for Instagram
- Strategies and tactics for when and how to post and how to get engagement using captions, hashtags, and other Instagram features and hacks
- The basics of selling and advertising on Instagram
- An overview of Instagram analytics