Intermediate Facebook Marketing for Business
Not currently scheduled
Overview
Intermediate Facebook for Business builds upon what participants have learned in the Intro Facebook course offered in earlier in the day. You have your Facebook page up and running, and now it is time to get more sophisticated. In this workshop, we will learn about Facebook apps and how to use them to run contests and promotions, add email subscribers, integrate your Instagram feed, and offer customer support. We will discuss why it is important to use Facebook advertising to reach your target audience, the basics of Facebook advertising, the different types of Facebook ads you can run, and the elements of a perfect Facebook ad. In addition, we will look at Facebook Ads Manager to help you be more effective and efficient with your Facebook marketing.
Learning Objectives
- How to use Facebook Messenger to engage your customers
- How to use Facebook apps to promote your business
- How to use Facebook Groups and Events for engagement
- The basics of Facebook advertising