Social Media Marketing: Your Guide to More Effective Facebook & Instagram Engagement
Not currently scheduled
Overview
Two of the biggest social media platforms today are Facebook and Instagram, and both are powerful marketing tools for organizations. And, yes, Facebook owns Instagram and it is easy to post on both platforms virtually at the same time. But, from a marketing standpoint, there’s a lot more to it. The platforms have different audiences who expect different kinds of content at different times. And the ways to build your following and get engagement from your audiences vary across the platforms. In this interactive workshop, we will discuss some of the latest features each platform has to offer organizations, as well as how to develop and curate content, when to post, and how to get engagement on both Facebook and Instagram.
Learning Objectives
- Why use Facebook and Instagram to market your business
- Understand the audience demographics on Facebook vs. Instagram
- The components of effective marketing on Facebook and Instagram
- Strategies to grow your Facebook and Instagram followings
- What kinds of content work on Facebook vs. Instagram
- Strategies and tactics for when and how to post and how to get engagement on Facebook vs. Instagram
Facilitator
DR. MARY MARTIN
Professor, Marketing
Dr. Martin is a Professor of Marketing at FHSU. Prior to joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars. Prior to that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed web-driven and traditional marketing strategies, including website promotion, design, construction, and maintenance.