Arts Entrepreneurship

The core curriculum provides a comprehensive foundation in both business and art. Key courses include Leadership and Team Dynamics, Marketing Principles, and Introduction to Entrepreneurship, equipping students with essential skills in leadership, marketing, and business management needed for success in the art industry.

Elective courses cover a range of topics such as integrated marketing strategies, professional development, opportunity development, and creativity. This variety ensures students develop a well-rounded skill set applicable to diverse art and design careers. Whether focusing on marketing, leadership, or entrepreneurship, students gain the knowledge and practical skills necessary to excel in their chosen field.

LDRS 306: Leadership and Team Dynamics

The focus of this course is on understanding structural characteristics of team design, setting the stage for team effectiveness, and developing intrapersonal and interpersonal dynamics. The course provides students with a hands-on application of the leadership process in a team environment.

MKT 301: Marketing Principles

A study of the principles and practices of the marketing function. Includes a study of both consumer and industrial products, the channels through which they are distributed, and the promotion and pricing procedures followed by modern business.

ART 653: Professional Development in Studio Art

Development and preparation of an artist’s portfolio for career and further education. Required of all BA and BFA Studio Art Majors.

Discover the full Certificate in Arts Entrepreneurship (with a BA Degree) course listing by visiting the Academic Catalog.

Students who complete the Certificate in Arts Entrepreneurship (with a BA Degree) are well-prepared for diverse careers in the art and design industry. The certificate provides a strong foundation in business and entrepreneurship, combined with specialized art and design training. By blending creative vision with practical business skills, it equips students to succeed in today’s competitive creative economy.

Gallery Manager

Gallery managers oversee daily operations and ensure the financial success of art galleries. Skills in marketing, leadership, and business management enable them to organize events and promotions that attract visitors and buyers, boosting the gallery’s reputation and profitability.

Studio Manager

Studio managers coordinate daily operations of art studios, overseeing schedules, equipment, and collaborative projects. They also handle budgeting, marketing, and client communications. The certificate’s focus on leadership and organization prepares students to manage studios effectively and support a productive, creative environment.

Freelance Artist

Freelance artists provide creative services independently on a project basis. Success in this field requires strong business skills to manage finances, market services, and negotiate contracts. The certificate’s emphasis on entrepreneurship and marketing equips students with the tools needed to build a thriving freelance career.

Art Business Owner

Students aiming to start art-related businesses—such as studios, galleries, or online platforms—learn to develop business plans, secure funding, and implement marketing strategies. The certificate provides the knowledge and skills needed to launch and sustain a successful art business, emphasizing innovation and staying current with industry trends.

Art Marketing Specialist

Art marketing specialists create and execute marketing campaigns for art organizations, galleries, and artists. They manage promotions and social media to boost visibility and sales. The certificate’s focus on integrated marketing and digital branding equips students to effectively connect artists with their audiences and expand their reach.