Master of Business Administration (Digital Marketing)

Hours: 33 On-Campus Online

About

The Master of Business Administration (Digital Marketing) program at Fort Hays State University equips students with comprehensive skills essential for success in the digital marketing field. The curriculum features in-depth courses such as Digital Marketing, Social Media Marketing, and Social Media Marketing Content & Analytics. Available in both on-campus and online formats, the program offers flexibility to accommodate working professionals.

As the only MBA program in Kansas specializing in digital marketing, it provides students with a unique opportunity to develop specialized expertise. Through experiential learning, including simulations and practical projects, students enhance their capabilities and are prepared to make an immediate impact on their careers.

Why pursue a Master of Business Administration (Digital Marketing) at Fort Hays State University?

The Master of Business Administration (Digital Marketing) program offers a flexible dual-modality, available online and on-campus, accommodating diverse schedules and learning preferences. A key feature of this program is its emphasis on experiential learning, enabling students to engage in real-world projects and simulations that reflect the challenges encountered in today's digital marketing environment.

Led by qualified professors with extensive industry experience, students gain practical knowledge and insights that can be directly applied in professional settings, enhancing their readiness for success in the dynamic field of digital marketing.

Who is this program for?

This program is ideal for individuals looking to advance their careers in the dynamic field of digital marketing:

Marketing professionals seeking to enhance their digital marketing expertise
Business managers who want to integrate digital strategies into their leadership roles
Recent graduates aiming to enter the digital marketing field
Entrepreneurs looking to leverage digital marketing for business growth
Individuals interested in transitioning to a career in digital marketing

Real-World Applications

This program is designed to equip students with the skills needed to make an immediate impact on their careers by integrating relevant, applied learning throughout the curriculum. Courses such as Digital Marketing, Social Media Marketing, and Social Media Marketing Content & Analytics offer hands-on experience with digital tools and platforms.

By working on projects that simulate real-world challenges faced by digital marketing professionals, students develop expertise in crafting comprehensive digital strategies and analyzing campaign performance using advanced analytics tools.

Stay Ahead of the Curve

The Master of Business Administration (Digital Marketing) program offers a comprehensive foundation in essential areas such as SEO, paid search, digital advertising, and social media marketing, while continually evolving to incorporate emerging technologies and strategies.

Courses are regularly updated to reflect the latest industry trends, including advancements in web analytics, content marketing, and digital strategy development. This approach ensures that students gain a thorough understanding of current best practices and develop the skills necessary to anticipate and adapt to future developments in the field.

Hands-on Activities

The program’s concentration courses include projects and simulations that immerse students in real-world marketing challenges. Additionally, students have an opportunity to earn professional certifications integrated within the coursework, providing valuable credentials that enhance their marketability.

By the time of graduation, students will have developed a professional portfolio showcasing their ability to design and execute effective digital marketing strategies.

What You’ll Learn:

Master strategic web design and SEO
Gain insights into social media marketing
Learn digital advertising and paid search strategies
Analyze web and social media analytics
Develop content marketing expertise

How You’ll Learn:

Participate in real-world projects
Engage in hands-on simulations
Learn from professionals with industry experience
Obtain professional certifications
Access updated course materials and resources

Courses

The curriculum encompasses a wide range of essential topics, including digital advertising, social media marketing, data analysis, and strategy development, offering both theoretical foundations and practical, hands-on experience. This comprehensive approach ensures that students are well-equipped to address contemporary marketing challenges and contribute to business success in a digital environment. Below are a few of the courses in the Master of Business Administration (Digital Marketing):

MKT 609G: Digital Marketing

This course covers core marketing principles and how e-business is transforming traditional marketing. Students will examine online advertising, digital product distribution, and data-driven strategies while gaining hands-on experience with internet tools essential for modern marketing.

MKT 610G: Social Media Marketing

This course explores strategies and tactics for effectively integrating social media into marketing. It provides hands-on experience, focusing on a strategic approach to social media marketing and the techniques needed to create a comprehensive and impactful social media plan.

MBA 812: Marketing Management

This course takes a managerial approach to marketing, emphasizing concepts and strategies that enhance executive decision-making. Topics include customer relationships, market segmentation, marketing research, and the key elements of the marketing mix: product, pricing, promotion, and distribution.

Discover the full Master of Business Administration (Digital Marketing) course listing by visiting the Academic Catalog.

Career Prospects

Graduates are well-prepared to pursue a variety of high-demand roles within the digital marketing industry. The program equips students for both managerial and specialized positions, opening diverse career paths with competitive salaries. The following roles illustrate some of the opportunities available to graduates.

Digital Marketing Manager

Digital marketing managers oversee an organization’s digital marketing strategies, ensuring alignment with business goals. Graduates in this role develop strategies to drive online traffic, boost customer engagement, and enhance sales and brand visibility.

SEO Manager

SEO managers specialize in optimizing websites to improve search engine rankings. Their role includes researching keywords, analyzing traffic, and implementing strategies to boost visibility on platforms like Google. They must stay current with algorithm updates and best practices to maintain effectiveness.

Social Media Manager

Social media managers create and manage content across an organization’s platforms, collaborating with marketing teams to ensure alignment with overall marketing goals.

Content Marketing Manager

Content marketing managers develop and oversee a company’s content strategy, creating and promoting content that attracts and retains customers. They collaborate with writers, designers, and digital marketers to produce diverse content, from blog posts to videos.

Digital Analytics Manager

Digital analytics managers analyze data from digital marketing campaigns to measure effectiveness and guide future strategies. They help organizations understand ROI and make data-driven decisions.

Admission Requirements

MBA applications are accepted throughout the year, and admissions are made continually. It typically takes up to four weeks for an application to be processed. To ensure admission for the upcoming semester, applicants are encouraged to submit their materials at least 30 days before the start of classes. Early submission helps prevent delays in the admission process. The FHSU Graduate School and MBA Committee will only review complete application packages, which must include the following:

A paid graduate application
Current resume
Official transcripts from all undergraduate and graduate coursework (in English)
Two (2) letters of recommendation (must be signed and on letterhead to be official)
Personal statement from student indicating reasons for seeking a Master of Business Administration degree, including professional and/or career goals and pertinent past work experience.
Other requirements as specified by the Fort Hays State University Graduate School - Apply through the FHSU Graduate School.
Please do not include a photograph on any application materials. Applications with photographs will not be reviewed.
All application materials should be sent to the FHSU Graduate School via email at gradschool@fhsu.edu or mail:

Graduate School
Fort Hays State University
600 Park Street
Hays, KS 67601

Questions regarding the application process can be directed to the FHSU Graduate School at 785-628-4236 or gradschool@fhsu.edu or Sarah Patterson, MBA Graduate Coordinator, at 785-628-5696 or gradcoordinator@fhsu.edu.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,559.42* (on-campus) or $3,139.02* (online) per semester.

*Estimated cost based on 9 credit hours at the Graduate resident/regional tuition rate ($284.38/credit hour) for on-campus courses, or the FHSU Online Graduate tuition rate (348.78/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

Fort Hays State University offers several related programs that may interest students pursuing a Master of Business Administration (Digital Marketing). These programs provide opportunities to specialize in areas that complement digital marketing:

FAQ

How flexible is the Master of Business Administration (Digital Marketing) program?

The program offers flexible learning options, with both online and on-campus formats available to accommodate students’ schedules. This dual modality enables working professionals to balance their education with career commitments. Additionally, students may choose to enroll on a part-time or full-time basis.

Are professional certifications included in the program?

Professional certifications are offered as optional opportunities, but students must actively choose to pursue them. Earning these certifications may require additional coursework beyond the core MBA curriculum. Completion of the MBA program alone does not guarantee professional certification.

What type of experiential learning opportunities are available?

The program includes hands-on projects, simulations, and case studies that mirror real-world digital marketing challenges. Students gain practical experience with industry tools and platforms, preparing them to make an immediate impact in their careers.

How is this program different from other MBA programs in Digital Marketing?

Fort Hays State University is the only institution in Kansas offering a Master of Business Administration (Digital Marketing). The program distinguishes itself through affordable tuition, experienced faculty, and a strong focus on experiential learning.

Information about the Department of Applied Business Studies

The Department of Applied Business Studies at FHSU is committed to preparing you for a successful career in business by aligning your goals and abilities with the needs of the world. Whether you choose to study on-campus or online, our degree programs provide you with practical business insights, real-world case studies, and future-forward decision-making skills that are crucial in an ever-evolving field.

Our programs cover a broad spectrum of business disciplines, including business education, marketing, and tourism and hospitality management. Our immersive curriculum, taught by faculty who stay current with industry trends, will help you gain the knowledge and experience needed to thrive in various sectors, from small-town businesses to global corporations. Our graduates are highly sought after in the job market, and we take pride in our high placement rates and the success of our alumni.

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