Minor in Marketing

Hours: 21 On-Campus Online

About

The Minor in Marketing at Fort Hays State University is a 21-credit-hour program that offers students a strong foundation in essential marketing principles. The curriculum covers core areas such as consumer behavior, digital marketing, and strategic selling, ensuring a well-rounded understanding of the discipline.

Distinguished by its emphasis on experiential learning and professional certification opportunities, this minor offers hands-on experience that sets it apart in the field of marketing education. Courses are delivered by instructors with extensive industry experience, preparing students with advanced knowledge and practical skills that are readily applicable in the marketing field.

Why pursue a Minor in Marketing at Fort Hays State University?

The Minor in Marketing at FHSU stands out for its integration of experiential learning opportunities and access to professional certifications. It emphasizes practical experience through simulations and role-playing activities.

Moreover, the program’s flexible design allows students from diverse academic backgrounds to participate. Whether pursuing a business degree or a different field, students gain versatile skills that are in high demand across various industries.

Who is this program for?

Students seeking to complement their primary field of study with essential marketing skills can pursue a Minor in Marketing. Regardless of whether their major is business, communication, psychology, or another discipline, this minor equips them with valuable tools for success across a wide range of industries. It is especially advantageous for:

Students pursuing careers in business-related fields
Individuals interested in digital marketing and consumer behavior
Those seeking to complement their major with versatile skills
Students looking to enhance their employability with professional certifications
Individuals interested in learning selling skills and techniques
Anyone interested in understanding and influencing market dynamics

Learning Outcomes

The Minor in Marketing at Fort Hays State University is designed to provide students with a comprehensive and well-rounded skill set, preparing them for a variety of roles within the marketing field. Through a combination of foundational knowledge and practical experience, students are able to:

Apply Marketing Principles Across Diverse Sectors

Students learn to apply core marketing principles in a wide range of contexts, including traditional business settings, digital platforms, and international markets. This broad application enables them to adapt marketing strategies to different industries and regions, preparing them to become versatile and effective professionals.

Analyze and Influence Consumer Behavior

The program focuses on helping students understand the psychological factors that influence consumer decisions. Through data analysis and research, students learn to evaluate consumer behavior and develop marketing strategies that effectively engage target audiences and drive desired actions.

Utilize Digital Marketing Tools and Strategies

In today’s digitally driven landscape, students gain proficiency in a wide range of digital marketing tools and strategies. This includes search engine optimization (SEO), content marketing, and social media campaigns, ensuring they stay current with the latest industry trends and practices.

Conduct Comprehensive Marketing Research

Students develop essential skills in designing and conducting marketing research, a vital component of effective marketing strategy. By utilizing both qualitative and quantitative methods, they learn to gather and analyze data that supports informed, strategic business decisions.

Real-World Applications

Through experiential learning opportunities such as simulations, students engage in realistic marketing scenarios that closely reflect the challenges faced by professionals in the field. The Minor in Marketing also incorporates professional certifications that are highly regarded by employers.

These certifications enhance students' résumés and demonstrate their commitment to staying up to date in the ever-evolving marketing landscape. By completing the minor, students graduate with both the knowledge and credentials needed to make an immediate impact on their careers.

Stay Ahead of the Curve

The curriculum is continually updated to reflect the latest trends and advancements in the marketing field. Courses such as Digital Marketing and Consumer Behavior examine modern digital strategies and the psychological factors that drive consumer decision-making.

In addition, the minor emphasizes emerging areas like global marketing and strategic selling, ensuring that students are well-prepared to navigate and lead in the evolving global marketplace.

Hands-on Activities

FHSU's Minor in Marketing places a strong emphasis on experiential learning through a variety of hands-on activities that go beyond traditional classroom instruction. Students engage in simulations that replicate real-world marketing challenges, allowing them to apply theoretical concepts in practical, professional contexts.

In addition to simulations, students may participate in company visits, attend guest lectures, and take part in role-playing exercises. These experiences offer valuable insights into the day-to-day responsibilities of marketing professionals and provide opportunities to connect with industry experts.

What You’ll Learn:

Core marketing principles
Consumer behavior insights
Marketing research techniques
Digital and electronic marketing strategies
Global marketing perspectives

How You’ll Learn:

Interactive simulations and role-playing activities
Company visits and guest speakers
Professional certifications
Industry-experienced faculty
Hands-on marketing projects

Courses

The core curriculum covers a wide range of essential topics, offering students a comprehensive foundation in marketing. Introductory courses present key concepts and frameworks that are critical to effective marketing decision-making.

As students progress, advanced courses delve into the psychological and analytical aspects of marketing, preparing them to understand and influence consumer behavior. Below are some of the courses included in the Minor in Marketing:

MKT 301: Marketing Principles

This course explores the principles and practices of marketing, focusing on consumer and industrial products, distribution channels, promotional strategies, and pricing methods used by modern businesses.

MKT 302: Strategic Selling

This course covers the principles and practices of sales, including effective sales communication, strategic planning, and the implementation and control of sales strategies for achieving success.

MKT 610: Social Media Marketing

This course examines current strategies and tactics for effectively using social media in marketing, with a focus on hands-on experience and a strategic approach. Students will learn both the conceptual foundations and practical techniques needed to create a comprehensive social media marketing plan.

Discover the full Minor in Marketing course listing by visiting the Academic Catalog.

Career Prospects

Graduates of the Minor in Marketing are well-equipped for a wide range of career opportunities due to the program’s strong emphasis on practical skills and real-world application.

Marketing Coordinator

Marketing coordinators plan and execute campaigns, collaborating with sales, design, and other teams to align initiatives with company goals and target audiences effectively.

Digital Marketing Specialist

Digital marketing specialists use their expertise in digital tools and strategies to create and manage online campaigns. The Minor in Marketing equips graduates with the skills to understand platforms, analyze performance, and make data-driven decisions.

Market Research Analyst

Market research analysts study consumer behavior and market trends to help companies make informed decisions about products, services, and marketing strategies.

Brand Manager

Brand managers develop and maintain a product’s or company’s image, oversee marketing campaigns, and ensure all efforts align with the brand’s identity and values.

Sales Manager

Sales managers lead teams to meet revenue goals, using marketing knowledge to understand customer needs, craft effective pitches, and align sales with marketing strategies.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $3,055.95* (on-campus) or $3,975.75* (online) per semester.

*Estimated cost based on 15 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

Students pursuing a Minor in Marketing may also benefit from adding the following programs to their academic portfolio:

FAQ

How long does it take to complete a Minor in Marketing?

Students can complete the Minor in Marketing within the typical duration of a bachelor's degree, integrating the 21 credit hours into their existing study plan without extending their time at FHSU.

Can students from any major pursue a Minor in Marketing?

Yes, the Minor in Marketing is open to all FHSU students, regardless of their major. The program complements various disciplines, providing valuable marketing skills that enhance employability.

What are the benefits of adding a Minor in Marketing to my major?

Adding the Minor in Marketing to your major enhances your skill set, making you more versatile in the job market. The minor provides practical knowledge and professional certifications that can give you an edge in landing internships and job offers.

Are there professional certifications included in the Minor in Marketing?

Yes, the program includes opportunities to earn professional certifications integrated into the curriculum. Employers recognize these certifications and can boost a student’s resume significantly.

What hands-on learning opportunities are available in the Minor in Marketing?

Students in the Minor in Marketing participate in simulations, company visits, guest lectures, and role-playing exercises. These activities provide practical experience and insights into the marketing industry, helping to bridge the gap between theory and practice.

Information about the Department of Applied Business Studies

The Department of Applied Business Studies at FHSU is committed to preparing you for a successful career in business by aligning your goals and abilities with the needs of the world. Whether you choose to study on-campus or online, our degree programs provide you with practical business insights, real-world case studies, and future-forward decision-making skills that are crucial in an ever-evolving field.

Our programs cover a broad spectrum of business disciplines, including business education, marketing, and tourism and hospitality management. Our immersive curriculum, taught by faculty who stay current with industry trends, will help you gain the knowledge and experience needed to thrive in various sectors, from small-town businesses to global corporations. Our graduates are highly sought after in the job market, and we take pride in our high placement rates and the success of our alumni.

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