Master of Business Administration (Sports Management)

Master's
MBA

Hours: 33 On-Campus Online

About

The Master of Business Administration (Sports Management) program at Fort Hays State University combines core business administration principles with specialized expertise in health and sports. Its comprehensive, interdisciplinary curriculum is designed to prepare graduates for leadership roles in the sports, health promotion, and recreation industries.

Students gain practical sports marketing, event management, and organizational leadership knowledge within health-focused settings. Along with strategic management and business marketing skills, the program offers a well-rounded education that equips graduates to successfully navigate the dynamic and evolving landscape of the sports and health sectors.

Why pursue a Master of Business Administration (Sports Management) at Fort Hays State University?

The Master of Business Administration (Sports Management) program stands out by integrating specialized expertise in both business and health. Designed and continually updated by dedicated faculty, the curriculum reflects current industry trends, providing students with up-to-date knowledge and practical strategies for success in this dynamic field.

Through interdisciplinary collaboration, the program offers a rigorous and relevant learning experience that prepares graduates for a wide range of careers, including sports marketing, health organization management, and recreation leadership. Students also develop the strategic thinking and analytical skills essential for effective leadership across the sports and health industries.

Who is this program for?

This program is designed for driven individuals looking to combine business administration expertise with specialized knowledge in health and sports management. It is ideal for professionals and students aiming for leadership roles in the health, sports, and recreation industries.

Individuals seeking leadership roles in health and sports management
Professionals passionate about sports marketing, event management, and health promotion
Students seeking to combine business acumen with health and sports expertise
Recent graduates aspiring to contribute positively to community health and well-being
Current managers looking to enhance their strategic and analytical skills
Professionals aiming for career advancement or transition into health and sports management

Real-World Applications

Students are prepared for health and sports management leadership roles through a dynamic, interdisciplinary curriculum. The program blends core business courses with specialized topics such as health and sports marketing, strategic management, and event planning.

Through real-world case studies and hands-on projects, students learn to apply business principles to health and sports organizations' unique challenges. Graduates emerge with strong strategic, analytical, and ethical skills, ready to lead marketing teams, manage events, and contribute to organizational planning. This comprehensive training equips students to navigate the evolving demands of the health and sports industries with confidence and competence.

Stay Ahead of the Curve

Fort Hays State University incorporates the latest advancements and trends in health management and sports marketing into its curriculum. Faculty regularly update courses to reflect current industry research, best practices, and emerging strategies. Specialized classes cover innovative topics such as health promotion, sports event planning, and research methods.

The program emphasizes strategic thinking, digital marketing, and sound business practices. Students can choose electives that align with their career goals, ensuring a well-rounded education. This approach equips graduates to stay ahead of industry developments and adapt confidently to the evolving health and sports management landscape.

Hands-on Activities

The Master of Business Administration (Sports Management) program actively encourages students to engage in research opportunities to deepen their industry knowledge. While internships are optional, students are strongly encouraged to pursue them to gain practical experience and expand their professional networks.

Core MBA courses incorporate real-world simulations and hands-on projects, allowing students to tackle business challenges in a controlled setting. This combination of academic and experiential learning ensures that graduates are well-prepared to apply their skills effectively and step confidently into health and sports management leadership roles.

What You’ll Learn:

Strategic management and leadership skills
Sports marketing and event promotion strategies
Financial analysis and budgeting for health organizations
Research methods in Sports Management
Ethical practices and business principles

How You’ll Learn:

On-campus and online learning
Apply knowledge through real-world projects and simulations
Work in interdisciplinary teams on strategic planning assignments
Gain practical insights through research
Choose elective courses that align with career goals

Courses

The program requires 33 credit hours, combining core MBA courses with specialized electives. The core curriculum covers essential subjects such as strategic management, marketing, and financial analysis, providing a strong foundation for leadership roles.

Specialized courses focus on health and sports management, including sports marketing, event planning, and health promotion strategies. This combination of core and specialized coursework ensures that graduates are well-rounded and prepared for various career opportunities.

HHP 655G: Sports Planning and Promotion

This course provides an overview of techniques and strategies for meeting consumer needs in the sports industry, focusing on the uniqueness of sports marketing, industry segments, market research and segmentation, and data-driven marketing for developing sponsorship and endorsement packages.

HHP 855: Legal Issues in Health and Human Performance

This course focuses on tort law, constitutional law, and risk management in relation to sports and recreation professions.

HHP 860: Facilities in Health and Human Performance

This course covers the principles, terminology, and standards for planning, constructing, using, and maintaining physical education and athletics facilities.

Discover the full Master of Business Administration (Sports Management) course listing by visiting the Academic Catalog.

Career Prospects

Graduates are well-prepared to pursue diverse leadership roles in health promotion, sports management, and recreation. Below are some promising career paths:

Health Promotion Specialist

Health promotion specialists design and manage programs encouraging healthy lifestyles and improving community well-being. They work with healthcare professionals, organizations, and policymakers to assess needs and develop targeted interventions, applying research, planning, and marketing skills to deliver impactful health campaigns.

Recreation Manager

Recreation managers oversee programs, facilities, and community centers, planning activities and managing budgets to promote community well-being. They use strategic management and financial skills to optimize operations, enhance program quality, and increase community participation.

Sports Event Manager

Sports event managers plan and execute sports events, overseeing budgeting, logistics, vendor coordination, and marketing. They apply project management and contract negotiation skills to deliver well-organized, memorable events that align with organizational goals.

Sports Facilities Director

Sports facilities directors oversee venue operations, including scheduling, budgeting, staffing, and maintenance. They apply strategic management and leadership skills to optimize facility use and enhance the experience for athletes and visitors.

Sports Marketing Manager

Sports marketing managers develop and execute marketing strategies to promote sports teams, events, and organizations. They use marketing and strategic planning skills to increase brand visibility and engage target audiences effectively.

Admission Requirements

MBA applications are accepted year-round, with admissions processed on a rolling basis. Typically, application review takes up to four weeks. To secure admission for the upcoming semester, applicants are encouraged to submit their materials at least 30 days before classes begin. Early submission helps avoid delays in the admission process. The FHSU Graduate School and MBA Committee will review only complete application packages, which must include the following:

A paid graduate application
Current resume
Official transcripts from all undergraduate and graduate coursework (in English)
Two (2) letters of recommendation (must be signed and on letterhead to be official)
Personal statement from student indicating reasons for seeking a Master of Business Administration degree, including professional and/or career goals and pertinent past work experience.
Other requirements as specified by the Fort Hays State University Graduate School - Apply through the FHSU Graduate School.
Please do not include a photograph on any application materials. Applications with photographs will not be reviewed.
All application materials should be sent to the FHSU Graduate School via email at gradschool@fhsu.edu or mail:

Graduate School
Fort Hays State University
600 Park Street
Hays, KS 67601

Questions regarding the application process can be directed to the FHSU Graduate School at 785-628-4236 or gradschool@fhsu.edu or Sarah Patterson, MBA Graduate Coordinator, at 785-628-5696 or gradcoordinator@fhsu.edu.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $11,817.18* (on-campus) or $12,396.78* (online) during their time as a student.

*Estimated costs are based on calculating the GR resident/regional tuition rate for on-campus students or the FHSU Online GR tuition rate plus the tuition rate for the MBA by the number of hours needed (24 MBA and 9 graduate concentration courses) to complete this program. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

The Master of Business Administration (Sports Management) provides a comprehensive curriculum, while students seeking to expand their expertise can also explore related programs offered at Fort Hays State University.

FAQ

What distinguishes the Master of Business Administration (Sports Management)?

FHSU offers tailored courses aligned with current industry needs, providing students with up-to-date insights and strategies. The interdisciplinary curriculum equips graduates with the strategic and analytical skills needed for sports marketing, health management, and recreation leadership careers.

How does the program cover various aspects of health management and human performance?

It includes core courses focused on business administration skills and specialized courses that delve into health and sports marketing, event management, and promotion strategies.

What career opportunities does a Master of Business Administration (Sports Management) degree offer?

Career opportunities include sports marketing, health promotion, event management, and sports facilities management.

How long does it take to complete this program?

The Master of Business Administration (Sports Management) typically takes about 2 years to complete, though students have up to 8 years to finish, allowing flexibility for personal and professional commitments.

How does the program prepare students for real-world applications in their field?

Through real-world case studies, simulations, and specialized projects.

Information about the Department of Health and Human Performance

The Department of Health and Human Performance at FHSU offers specialized, in-demand degree programs that combine innovative, hands-on learning with access to state-of-the-art facilities. Supported by a dedicated faculty and staff, students are encouraged to address community needs and make a meaningful impact beyond the campus.

The department is committed to preparing students for fulfilling and rewarding careers that align with their personal and professional goals. Emphasizing practical learning experiences, flexible academic options, and close mentorship from experienced faculty, the programs equip students to succeed in diverse, high-growth fields such as professional sports, healthcare, and more. By joining this community, students become part of a network of accomplished alumni and embark on a career path that fosters both personal satisfaction and professional achievement.

Student Organizations

While earning a degree remains the primary focus, college life offers much more than classroom learning. Students are encouraged to participate in extracurricular activities that foster leadership skills, deepen their understanding of their chosen careers, and provide opportunities to make a positive impact in their communities. For more information about the following student organizations, please contact the Department of Health and Human Performance.

Phi Epsilon Kappa - Delta Theta Chapter: The Delta Theta chapter of Phi Epsilon Kappa, a national honor society, recognizes FHSU students pursuing careers in physical education, health, recreation, dance, human performance, exercise science, sports medicine, and sports management. Through active involvement in campus, community, and professional activities, members develop valuable leadership skills and enhance their professional growth.
HHP Majors Club: The HHP Majors Club offers students an excellent opportunity to stay engaged in departmental activities, connect with classmates, and take part in university events. The club fosters a strong sense of community within the Department of Health and Human Performance while encouraging involvement and collaboration among students.
Fellowship of Christian Athletes: The Fellowship of Christian Athletes provides students with the opportunity to integrate their faith with a passion for athletics. This organization sponsors the national annual event Fields of Faith, where FHSU students worship and serve alongside members of the Hays community. FCA welcomes all students interested in Christianity, regardless of their involvement in FHSU athletics.
Pre-Professional Healthcare Club: The FHSU Pre-Physical Therapy Club fosters a sense of community among students pursuing careers in fields such as Pre-Physical Therapy, Pre-Occupational Therapy, Pre-Athletic Training, Pre-Physician Assistant, and Pre-Chiropractic. The club supports professional development by offering resources and activities designed to strengthen students’ applications for graduate healthcare programs and future careers. Membership is open to any FHSU student interested in entering a professional healthcare or related field.

Sports Management

Master's
MBA

On-Campus
Online

Sports Management