Sports Management

Fort Hays State University’s MBA in Sports Management requires 33 credit hours, including core MBA courses and specialized electives. The core curriculum covers strategic management, marketing, and financial analysis, providing a solid foundation for leadership roles.

Specialized courses focus on health and sports management subjects like sports marketing, event planning, and health promotion strategies. This combination of core and specialized courses ensures graduates are well-rounded and ready for various career opportunities.

HHP 655G: Sports Planning and Promotion

This course provides an overview of techniques and strategies for meeting consumer needs in the sports industry, focusing on the uniqueness of sports marketing, industry segments, market research and segmentation, and data-driven marketing for developing sponsorship and endorsement packages.

HHP 855: Legal Issues in Health and Human Performance

This course focuses on tort law, constitutional law, and risk management in relation to sports and recreation professions.

HHP 860: Facilities in Health and Human Performance

This course covers the principles, terminology, and standards for the planning, construction, use, and maintenance of facilities in physical education and athletics.

Graduates of the MBA in Sports Management at Fort Hays State University are well-equipped for diverse leadership roles in health promotion, sports management, and recreation. Here are five promising career paths:

Health Promotion Specialist

Health promotion specialists design and lead programs that promote healthy lifestyles and improve community health. They work closely with healthcare professionals, policymakers, and community leaders to assess health needs and develop strategic interventions. Graduates excel in this role by applying their research, strategic planning, and marketing skills to deliver impactful health promotion campaigns.

Recreation Manager

Recreation managers oversee recreational programs, facilities, and community centers. They develop program schedules, plan activities, and manage budgets to provide enriching recreational experiences that contribute to community well-being. Graduates utilize their strategic management and financial analysis skills to optimize program operations and increase participation.

Sports Event Manager

Sports event managers are responsible for planning and executing sports events and tournaments. They handle budgeting, logistics, vendor coordination, and marketing to ensure successful event delivery. Graduates excel at managing complex projects, negotiating contracts, and creating memorable sports experiences that align with organizational goals.

Sports Facilities Director

Sports facilities directors manage the operations of sports venues, ensuring optimal facility utilization and event scheduling. They oversee budgeting, staffing, and maintenance to provide athletes and visitors with a safe and engaging environment. Graduates apply their strategic management and leadership skills to streamline operations and enhance the quality of sports facilities.

Sports Marketing Manager

Sports Marketing Managers create and implement marketing strategies to promote sports teams, events, and organizations. They analyze market trends, develop promotional campaigns, and manage partnerships with sponsors. Graduates leverage their marketing and strategic planning skills to enhance brand visibility and engage target audiences effectively.

MBA applications are accepted throughout the year, and admissions are made continually. It typically takes up to four weeks for an application to be processed. To ensure you're admitted for the upcoming semester, please submit your application at least 30 days before the start of classes. Applying early helps avoid any delays in your admission process. The FHSU Graduate School and MBA Committee will only review complete application packages, which must include the following:

• A paid graduate application
• Current resume
• Official transcripts from all undergraduate and graduate coursework (in English)
• Two (2) letters of recommendation (must be signed and on letterhead to be official)
• Personal statement from student indicating reasons for seeking a Master of Business Administration degree, including professional and/or career goals and pertinent past work experience.
• Other requirements as specified by the Fort Hays State University Graduate School - Apply through the FHSU Graduate School.
• Please do not include a photograph on any application materials. Applications with photographs will not be reviewed.
• All application materials should be sent to the FHSU Graduate School via email at gradschool@fhsu.edu or mail:

Graduate School
Fort Hays State University
600 Park Street
Hays, KS 67601

Questions regarding the application process can be directed to the FHSU Graduate School at 785-628-4236 or gradschool@fhsu.edu or Sarah Patterson, MBA Graduate Coordinator, at 785-628-5696 or gradcoordinator@fhsu.edu.